Magento Imagine 2015: We Imagined, Magento Delivered!

© 2001-2016 Globalization Partners International.
All rights reserved. Trade marks are property of their respective owners.
Magento Imagine 2015: We
Imagined, Magento Delivered!

© Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 2
Globalization Partners International (GPI) attended the Magento
Imagine 2015 Conference at the Wynn in Las Vegas, Nevada. This
impressive event catered to online retailers and developers. It
provided plenty of opportunities to learn from some of the
industry's most gifted individuals and dynamic organizations in
the eCommerce space, ranging from widely recognized global
brands to aspiring start-ups. Note: Credit

The theme of this year's event was, 'Imagine
Commerce Unbound' and I was certainly left
with the feeling that eCommerce is an
ecosystem, a truly global community, that
allows merchants and brands, regardless of
their size, to bring their ideas, innovations,
products and services to a worldwide
marketplace. What sounded utopian a few short
decades ago is now a part of the global online
experience.

Day One
Day one began with several developer sessions
and a Commerce Conversation session that
my colleague attended and found to be very
interesting. It allowed for small groups to sit
together, introduce themselves and discuss
a number of different topics based on talking
points provided by the moderator of that
particular session. I attended a Commerce Conversation session on day two of
the event and found it equally stimulating and refreshing. Each participant
gained insight into some of the other attendees' challenges and opportunities,
based on the business they were in, by discussing in an intimate group setting.
What a great idea!

Day one ended with the Opening Night
Networking Event on Wynn's Sunset Terrace and
the name did the event justice. The terrace and
its surroundings provided the perfect back-drop
for the night as the sun was setting, the
perfectly manicured gardens and beautiful
architecture surrounding the pool, which was at
the center of the reception, only added to the
magical ambiance.

Day Two
Day two started with a bang! Keynote speaker Jamie Clark, a self-described
adventurer who has climbed the Seven Summits and has conquered Mt.
Everest twice, gave a dynamic yet, very endearing and intimate peek into his
humbling and unconventional journey from professional 'adventurer' to
successful entrepreneur and CEO and Co-Founder of LiveOutThere.com. The
idea that despite the difficulty we have detaching ourselves from virtual non-
stop connectivity, we must not forget to connect with nature and the
outdoors, really resonated with me personally as someone that works and
spends a lot of time in a global, yet virtual environment.

The second day continued with several high-
caliber presentations and breakout sessions,
including several customer success stories and
some really excellent sessions on Strategies &
Best Practices and Marketing & Business.

Session Highlights
Silk Road to China: A Taobao
and JD Case Study by Dong Xu,
CEO at SILK, provided an excellent
overview of all the necessary steps
and lessons learned when
deploying Magento infrastructure
in order to sell in one of the world's
fastest growing eCommerce
economies.
Not surprisingly, Localization Requirements were highlighted as
necessary steps needed to fully and adequately prepare for selling in
China.

Just as interesting, was the fact that eCommerce in China, similar
to other promising eCommerce markets, is increasing as mobile
penetration is increasing:

Agile Commerce: Successfully Scaling the Multi-Brand
& Multi-Geography Landscape by Chris Fuller, VP,
Technology, Optaros, which was featured under the
Customer Success Stories track, provided great insight
and tips on increasing revenue by unlocking the
potential of multi-brand, multi-geography eCommerce
rollouts, such as Nestle and Optaros. Again, the need
for localization and globalization was highlighted as
part of an integrated strategy in order to "accelerate
speed-to-market while optimizing cost of ownership" as
Optaros put it.

text

Day two ended with what Magento Imagine
organizers listed on the agenda as Legendary
Imagine Evening Event. It was held at XS
Nightclub at the Encore and according to some
attendees I spoke with the next morning, it must
have indeed been legendary.

Final Day
One of those people in attendance at this
legendary party was no other than Jamie Clarke,
who started us off in the morning with another
highly animated, yet slightly hung-over
morning routine - absolutely brilliant!

The afternoon was reserved for the Magento Partner Summit but two
morning sessions I found of particular interest were:
Scaling for Rapid Growth: Kendra Scott Case Study with Tria Foster,
VP, eCommerce, Kendra Scott, which offered great advice on
leveraging your partner's expertise when selecting technology
solutions for your enterprise to guarantee the best possible online
experience for your customer base.
Managing Google AdWords Campaigns for Profit, Explicitly for
Retailers by Denis Coombes, Director, ROI Revolutions Inc., who in 30
minutes provided a road map to increasing bottom line profits through
effective global PPC campaigns.

A particular highlight of the show was one of the most inspiring
keynotes delivered by Steve Wynn who had great insight to
share regarding the ultimate customer experience. His mantra
was as simple as it was compelling:
• People make people happy
• Make your employee a hero and celebrate each
of their successes
• Leadership is about making ordinary people
perform in extraordinary ways

Conclusion
Magento's Imagine 2015 Conference was an informative,
engaging and inspiring event. The topics and speakers
provided invaluable insight and ideas for everyone in the
eCommerce space. The future for eCommerce is very
exciting and having the opportunity to collaborate and
communicate with industry peers and leaders made the
event hugely successful, and I can't wait for next year!
For further information about Magento Imagine please
see the event link: http://imagine2015.magento.com/

Further Information on Multilingual CMS and Translation Resources
Globalization Partners International (GPI) offers comprehensive translation
services ranging from initial glossary development and copywriting to eCommerce
localization and website translation services. You may also benefit from our
resources and blogs:
Introduction to selecting a Multilingual Website CMS
Selecting the Right Multilingual CMS to Manage International Websites
How to Create a Quote for Website Translation Services
3 Important Considerations for Multilingual Web Content Management System
Please feel free to contact GPI at info@globalizationpartners.com with any
questions about our language and technology services. Also let us know if you
have any interesting blog topics you would like us to cover in our future
blogs. You may request a complimentary Translation Quote for your projects as
well.

Global Headquarter
Washington, DC
1600 Tysons Blvd, 8th Floor
McLean, VA 22102
Phone: +1 703-286-2193
Toll Free: +1 866-272-5874
Global Fax: +1 202-478-0956
E-mail: info@globalizationpartners.com
Dubai, United Arab Emirates
Dubai Media City, Business Centre 2
Building 8, Office Number 71
P.O. Box 502068, Dubai, UAE
Phone: +971 501079810
Global Phone: +1 703-286-2193
Rosario, Argentina
Av. Carlos Colombres 1799 Casa 1
2000 Rosario, Santa Fe, Argentina
Phone: +54-9-341-3156370
Cairo, Egypt
17 Korash Street
6th District
Nasr City, Cairo, Egypt
Phone: +2 0100 128 0914
Global Phone: +1-703-286-2193

Magento Imagine 2015: We Imagined, Magento Delivered!

More Related Content

Viewers also liked (9)

Similar to Magento Imagine 2015: We Imagined, Magento Delivered! (20)

More from Globalization Partners International (20)

Recently uploaded (20)

Magento Imagine 2015: We Imagined, Magento Delivered!