Magento Imagine eCommerce Conference:5 Way to Supercharge your Magento Enterprise
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The document outlines 6 ways to supercharge a Magento e-commerce site: 1) focus on key metrics like search conversions and average order value, 2) optimize the site search, 3) improve SEO by checking product descriptions and site structure, 4) improve site speed by reducing code/files and using a CDN, 5) test checkout optimizations, and 6) use helpful extensions. The CEO of Groove Commerce, who has over a decade of e-commerce experience, gives the presentation.
Magento Imagine eCommerce Conference:5 Way to Supercharge your Magento Enterprise
- 1. 5 Ways to Supercharge Your MagentoEnterpriseEthan Giffin, CEOGroove CommerceFebruary 2011
- 2. February 2011Supercharge Your Magento Enterprise | Imagine 20112About Groove CommerceOur goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients.Services include:eCommerce Website DesignMagento Development & IntegrationSocial Media MarketingPay Per Click (PPC) ManagementSearch Engine Optimization (SEO)eCommerce Site AnalysisConversion Consulting2400 Boston Street, Suite 320, Baltimore, Maryland 21224www.groovecommerce.com800.564.9826@GrooveCommerce
- 3. February 2011Supercharge Your Magento Enterprise | Imagine 20113Focus On 3 Fundamental Metrics…
- 4. #1Don’t Forget the Soul!February 2011Supercharge Your Magento Enterprise | Imagine 20114
- 5. February 2011Supercharge Your Magento Enterprise | Imagine 20115Tell Your Story…What’s Your History?Write Good ContentCreate Buyers GuidesHave an OpinionShow Your ExpertiseHow are You Different from the Big Boys?
- 6. February 2011Supercharge Your Magento Enterprise | Imagine 20116Skip the Sample Theme!
- 7. #2Tune Up your SearchFebruary 2011Supercharge Your Magento Enterprise | Imagine 20117
- 8. February 2011Supercharge Your Magento Enterprise | Imagine 20118Search Converts 3-5x Higher!AOV 24-50% Higher than Site AverageMost Retailers Never Look Under the HoodGreat PPC Landing PagesMuch Easier to Double Conversion Rate from Search
- 9. February 2011Supercharge Your Magento Enterprise | Imagine 201196 of Top 10 Terms “$0” Revenue
- 10. February 2011Supercharge Your Magento Enterprise | Imagine 201110Integrate with 3rd Party ProvidersAPI vs HostedCommerce + ContentSynonymsResult BoostingFiltersRedirectsAutocompleteAnalytics
- 11. #3Fuel Your SEOFebruary 2011Supercharge Your Magento Enterprise | Imagine 201111
- 12. February 2011Supercharge Your Magento Enterprise | Imagine 201112Check Your Product Descriptions"The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"
- 13. February 2011Supercharge Your Magento Enterprise | Imagine 201113No More Duplicate ContentUnique Page Titles & Meta TagsDefine Your URL’sSet Your Canonical Tags’sRobots.txtGoogle Sitemap (Don’t Forget the Cron)Spider Your Site(Xenu or Integrity)Look at Site Speed
- 14. #4Rev Up Your Engines…February 2011Supercharge Your Magento Enterprise | Imagine 201114
- 15. February 2011Supercharge Your Magento Enterprise | Imagine 201115What Can Slow Performance DO?Directly Affects Conversion RateLowers Adwords Quality ScoreCan Sink Your SEOLimits Ability to Diagnose ErrorsCheck Your Site with Pingdom & YSlow
- 16. February 2011Supercharge Your Magento Enterprise | Imagine 201116Things That Can HelpTurn on CompressionRemove Unneeded Code & FilesCDN HostingUse Google jQuery ScriptsFull Page CachingTrack Server Errors & Performance (Watchdog)Read, then re-read recent Whitepaper
- 17. #5Optimize Your CheckoutFebruary 2011Supercharge Your Magento Enterprise | Imagine 201117
- 18. February 2011Supercharge Your Magento Enterprise | Imagine 201118Top Line Revenue in Your Funnel The only place you can add top line revenue through optimizationTest elements such as button color and textTest OneStepCheckOut versus AccordionSetup your Funnel Visualization in GA by using Fooman Analytics Plus
- 19. February 2011Supercharge Your Magento Enterprise | Imagine 201119One Page…
- 20. February 2011Supercharge Your Magento Enterprise | Imagine 201120Or Accordion???
- 21. #6The Bonus TipFebruary 2011Supercharge Your Magento Enterprise | Imagine 201121
- 22. OneStepCheckoutAheadworks iPhone ThemeAitoc WatchdogMageworx SEO EnterpriseFooman Google Analytics PlusWhats in Your Toolbox?February 2011Supercharge Your Magento Enterprise | Imagine 201122Extensions That We Dig…
- 23. February 2011Supercharge Your Magento Enterprise | Imagine 201123About Ethan GiffinWith over a decade of industry experience in eCommerce, SEO and the dynamic technologies that drive them Ethan Giffin founded Groove Commerce to be a boutique web agency that provides enterprise class service for online retailers.This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech.Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner.Ethan E. GiffinCEO & Founderethan@groovecommerce.comTwitter: @Opie
- 24. February 2011Supercharge Your Magento Enterprise | Imagine 201124