[Magento Imagine 2011] 5 Ways to Supercharge Your Magento Enterprise Site
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Groove Commerce provides eCommerce services including website design, development, marketing and optimization. Their goal is to bridge marketing and technology to deliver high converting sites. Services include Magento development, social media marketing, PPC management, SEO, and more. CEO Ethan Giffin has over a decade of experience in eCommerce and leads Groove Commerce's focus on becoming a top Magento partner in the Mid-Atlantic region.
[Magento Imagine 2011] 5 Ways to Supercharge Your Magento Enterprise Site
- 1. Ethan Giffin, CEO Groove Commerce February 2011
- 2. Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients. 2400 Boston Street, Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Magento Development & Integration www.groovecommerce.com 800.564.9826 • Social Media Marketing @GrooveCommerce • Pay Per Click (PPC) Management • Search Engine Optimization (SEO) • eCommerce Site Analysis • Conversion Consulting February 2011 Supercharge Your Magento Enterprise | Imagine 2011 2
- 3. AOV Traffic Conversion Rate February 2011 Supercharge Your Magento Enterprise | Imagine 2011 3
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- 5. 1. What’s Your History? 2. Write Good Content 3. Create Buyers Guides 4. Have an Opinion 5. Show Your Expertise 6. How are You Different from the Big Boys? February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5
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- 8. 1. AOV 24-50% Higher than Site Average 2. Most Retailers Never Look Under the Hood 3. Great PPC Landing Pages Much Easier to Double Conversion Rate from Search February 2011 Supercharge Your Magento Enterprise | Imagine 2011 8
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- 10. 1. API vs Hosted 2. Commerce + Content 3. Synonyms 4. Result Boosting 5. Filters 6. Redirects 7. Autocomplete 8. Analytics February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10
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- 12. "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect" February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12
- 13. 1. Unique Page Titles & Meta Tags 2. Define Your URL’s 3. Set Your Canonical Tags’s 4. Robots.txt 5. Google Sitemap (Don’t Forget the Cron) 6. Spider Your Site (Xenu or Integrity) 7. Look at Site Speed February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13
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- 15. 1. Directly Affects Conversion Rate 2. Lowers Adwords Quality Score 3. Can Sink Your SEO 4. Limits Ability to Diagnose Errors 5. Check Your Site with Pingdom & YSlow February 2011 Supercharge Your Magento Enterprise | Imagine 2011 15
- 16. 1. Turn on Compression 2. Remove Unneeded Code & Files 3. CDN Hosting 4. Use Google jQuery Scripts 5. Full Page Caching 6. Track Server Errors & Performance (Watchdog) 7. Read, then re-read recent Whitepaper February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16
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- 18. 1. The only place you can add top line revenue through optimization 2. Test elements such as button color and text 3. Test OneStepCheckOut versus Accordion 4. Setup your Funnel Visualization in GA by using Fooman Analytics Plus February 2011 Supercharge Your Magento Enterprise | Imagine 2011 18
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- 22. OneStepCheckout Aheadworks iPhone Theme Aitoc Watchdog Mageworx SEO Enterprise Fooman Google Analytics Plus Whats in Your Toolbox? February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22
- 23. With over a decade of industry experience in eCommerce, Ethan E. Giffin SEO and the dynamic technologies that drive them Ethan CEO & Founder Giffin founded Groove Commerce to be a boutique web ethan@groovecommerce.com agency that provides enterprise class service for online Twitter: @Opie retailers. This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech. Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23
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