New URL Tagging Feature in Google Analytics: Sneak Peek
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The document outlines the steps to use the new Google feature, URL Tagger, in Google Analytics, highlighting the importance of a descriptive campaign naming convention. It provides tips on choosing campaign names based on platform, purpose, and duration, and notes that once a campaign name is set, it cannot be changed. Additionally, it mentions a method to access insights on links using Google shortened URLs.
New URL Tagging Feature in Google Analytics: Sneak Peek
- 2. Workflows New Google Feature: URL Tagger
- 3. Step 1: Select Campaign Management in Property in Google Analytics -> Admin
- 4. Step 2: Select New Campaign
- 5. Step 3: Choose a Campaign Name
- 6. Helpful Hint: Choosing a Campaign Name Think long term with your naming convention. You could have a lot of tracked campaigns eventually within Google Analytics so be as descriptive as you can and be sure to include: Platform Purpose Duration *Note: Once you give your campaign a name, the only option you have is to delete it. The name cannot be changed, so name wisely.
- 7. Simply select from list, or use Other if your choice is not on the list. (Note to Google Analytics product team: Give us the option to be able to add our own âsourcesâ and âmediumâ ... Bing Ads have not been called Adcenter since I donât know how long). Helpful Hint: Choosing a Campaign Name Platform
- 8. What is the campaign designed to achieve? Could be remarketing, brand awareness, direct response. When you are looking at reports, it will be easier to filter based on purpose than something non-descript. Helpful Tip: Choosing a Campaign Name Purpose
- 9. This is more of a freeform. If you are running remarketing campaigns, it could be the recency of visit or duration someone stays on a list. Your mileage will vary greatly, but think through the implications of this. Helpful Tip: Choosing a Campaign Name Duration
- 10. Step 3: Choose a Campaign Name, continued
- 11. Step 4: Enter Campaign Information
- 12. Step 4: Enter Campaign Information
- 13. Step 4: Enter Campaign Information
- 14. Step 5: UTM ID Created!
- 15. Helpful Tip: Opting for Google Shortened URLs
- 16. If you opt for goo.gl shortened URLs, here is a ninja trick you can do (also applies to bit.ly links): If you grab a full goo.gl URL like the one shown below and put a + at the end, you will be taken to the page below which will show referrers, browsers, countries, platforms and clicks. Use this as a super cool way to spy on competitors, so it might be something that eventually gets taken away. Snoop while you can! Helpful Tip: Opting for Google Shortened URLs
- 17. Helpful Tip: Opting for Google Shortened URLs
- 18. What do you think of this new Google feature? Let us know via social media: @jimbanks or @igotgroove