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@rozemaryking | @uxfellow
Maintaining Continuous
Learning Under Pressure
Rosemary King
Simon Phillips
@rozemaryking | @uxfellow
Rosemary King
Product Manager
@rozemaryking
We work together at Pivotal Labs
Simon Phillips
UX Designer
@uxfellow
@rozemaryking | @uxfellow
All products have a limited amount of
time and resources
@rozemaryking | @uxfellow
Timeframes don’t allow for perfect
@rozemaryking | @uxfellow
First, let’s take a look at what an ideal
project might look like
@rozemaryking | @uxfellow
@rozemaryking | @uxfellow
At Pivotal Labs every product concept
starts with Discovery + Framing phase
@rozemaryking | @uxfellow
@rozemaryking | @uxfellow
WHAT problem
are we solving?
It’s your runway
WHO is the
product for?
@rozemaryking | @uxfellow
Without User
Research
@rozemaryking | @uxfellow
User Research
ultimately
reduces risk
@rozemaryking | @uxfellow
This sounds great but…
@rozemaryking | @uxfellow
Back in January 2015…
@rozemaryking | @uxfellow
@rozemaryking | @uxfellow
@rozemaryking | @uxfellow
We ran into problems...
@rozemaryking | @uxfellow
To make matters worse…
@rozemaryking | @uxfellow
@rozemaryking | @uxfellow
10 ways we managed to cram it all in
@rozemaryking | @uxfellow
1. Be brave enough to say NO
@rozemaryking | @uxfellow
2. Collaborate to ensure a shared
understanding
@rozemaryking | @uxfellow
Include stakeholders early
@rozemaryking | @uxfellow
From ‘User Story Mapping’ by Jeff Patton
Creation of shared understanding
@rozemaryking | @uxfellow
3. Use quick and dirty tools to
validate ideas
@rozemaryking | @uxfellow
A good round up here: cooper.com/prototyping-tools
Use fast & furious wireframing tools
@rozemaryking | @uxfellow
The right tool is the one that helps you test
a functioning prototype, fast!
@rozemaryking | @uxfellow
Hi-fi prototypes with Sketch + Invision
How to get started with sketch: w0rd.it/wave
@rozemaryking | @uxfellow
4. Treat excess documentation
like the plague
@rozemaryking | @uxfellow
5. Reduce pixel perfect to a minimum
@rozemaryking | @uxfellow
Designers often
jump straight to
crafting pixel
perfect layouts
@rozemaryking | @uxfellow
Use “Crazy
Eight” sketch
exercise to
explore early
ideas
@rozemaryking | @uxfellow
Focus on how it works not how it looks
@rozemaryking | @uxfellow
6. Rapid prototyping on the fly
@rozemaryking | @uxfellow
7. Use a bit of design theatre to convey
animation ideas
@rozemaryking | @uxfellow
Consider
using Paper
prototypes to
demonstrate
motion
@rozemaryking | @uxfellow
8. Hand over design assets faster
@rozemaryking | @uxfellow
Use Zeplin.io
For handing
assets over to
development
quicker
@rozemaryking | @uxfellow
Pair with developers to refine the product
@rozemaryking | @uxfellow
9. Get a bird’s eye view
@rozemaryking | @uxfellow
[ shameless plug ]
@rozemaryking | @uxfellow
10. Do synthesis
@rozemaryking | @uxfellow
Share key insights with your whole team
@rozemaryking | @uxfellow
@rozemaryking | @uxfellow
The Takeaway
@rozemaryking | @uxfellow
1. Be brave enough to say NO
2. Collaborate to ensure a shared understanding
3. Use quick and dirty tools to validate ideas
4. Treat excess documentation like the plague
5. Reduce pixel perfection to a minimum
6. Rapid prototyping on the fly
7. Use design theatre to convey animation
8. Hand over design assets faster
9. Get a bird’s eye view
10. Do synthesis
@rozemaryking | @uxfellow
Avoid spending time on ideas that
won’t work
@rozemaryking | @uxfellow
@rozemaryking | @uxfellow
Thank you!

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