Make It Work! Building & Sustaining Relationships
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The document discusses how to use Twitter effectively to build and sustain relationships. It explains what Twitter is, how it works through features like tweets, follows, direct messages, retweets and hashtags. It recommends using Twitter to connect with an audience and achieve goals like branding, messaging, feedback and calls to action. The document advises acting as a connector rather than just a broadcaster by engaging in balanced interactions. It suggests tracking analytics like followers, mentions, retweets and clicks to measure effectiveness. Tools are listed to help optimize use of Twitter.
Make It Work! Building & Sustaining Relationships
- 1. Make It Work! Using Twitter to Build & Sustain Relationships
- 2. Me.
- 3. • What is it? • How does it work? • Why would I use this? • How can I make it work for me?
- 7. Tweet @ Follow DM RT #Hashtag Short URL how does it work
- 8. Tweet @ Follow DM RT #Hashtag Short URL how does it work
- 9. Tweet @ Follow DM RT #Hashtag Short URL how does it work
- 10. Tweet @ Follow DM RT #Hashtag Short URL how does it work
- 11. Tweet @ Follow DM RT #Hashtag Short URL how does it work
- 12. Tweet @ Follow DM RT #Hashtag Short URL how does it work
- 13. Tweet @ Follow DM RT #Hashtag Short URL how does it work
- 14. Tweet @ Follow DM RT #Hashtag Short URL how does it work
- 15. Why?
- 16. Audience
- 17. Goal
- 18. Branding & Feedback & Message Support Call for Action G O A L
- 19. Connector v. Broadcaster G O A L
- 20. • Active • Equal Ratio • Thank You’s • Not too many RT’s • Not too many @’s Connector
- 21. • Static • Strictly Message • URL’s • No interaction Broadcaster
- 22. • 100% Content Sharing, 0% Engagement • 75% Content Sharing, 25% Engagement • 25% Content Sharing, 75% Engagement • 0% Content Sharing, 100% Engagement via Forrest W. Kobayashi Connector v. Broadcaster
- 23. Analytics How can I make it work for me?
- 24. • Followers • @’s • RT’s What’s Important to YOU?? • Hashtags • Clicks • Web Traffic How can I make it work for me?
- 25. • bit.ly • seesmic • twitpic • tweetstats • twinfluence • twittergrader Twitter Toolkit for Beginners