Make Your Website VIsible
- 1. MAKE YOUR SITE VISIBLE BY ROB TWELLS & LIAM NELSON
- 2. WHO ARE WE?
- 4. WHAT ARE WE GOING TO ACHIEVE TODAY? Some actionable tips on how to improve you organic visibility Learn how a search engine works What makes a website ‘work’
- 5. SO, WHAT IS SEO?
- 6. HOW DOES A SEARCH ENGINE WORK? 3 KEY FUNCTIONS CRAWL INDEX RANK
- 7. TWO SIDES TO SEO ON SITE SEO SITE PERFORMANCE INTERNAL LINKS SITE STRUCTURE REDIRECTS META INFORMATION SITE MAPS OFF SITE SEO BACKLINKS SOCIAL MEDIA CONTACT DETAILS REVIEWS PRESS AUTHORITY
- 8. 5 EASY WAYS TO BOOST YOUR VISIBILITY
- 9. 1) GATHER DATA & ACT UPON IT! AUDIENCE: MEASURING TRAFFIC
- 10. 1) GATHER DATA & ACT UPON IT! ACQUISITION: WHERE IS YOUR TRAFFIC FROM?
- 11. 1) GATHER DATA & ACT UPON IT! BEHAVIOUR: ARE YOU BEING LET DOWN?
- 13. 2) BUILD AUTHORITY WITH LINKS USE EXISTING PARTNERS GUEST POST LEVERAGE PR SPONSOR EVENTS
- 15. 3) GATHER REVIEWS & IMPROVE LISTINGS
- 16. ONLINE REVIEWS CONTRIBUTE 13% TOWARDS YOUR RANKINGS
- 17. 3) GATHER REVIEWS & IMPROVE LISTINGS LISTINGS: ENSURE YOU ARE CONSISTENT
- 18. 88% OF PEOPLE USE ONLINE REVIEWS AS PART OF THEIR PURCHASING DECISION
- 19. 4) GIVE VALUE & BE AN EXPERT GIVE VALUE, BUILD TRUST SHAREABLE CONTENT BE THE EXPERT INCREASE WEBSITE TRAFFIC
- 20. 5) LAY THE TECHNICAL FOUNDATIONS ALT TAGS CONTENT META INFO SPEED SCHEMA MOBILE STRUCTURE IN LINKS
- 21. WHAT GOOD IS ADDITIONAL TRAFFIC IF YOUR WEBSITE DOESN’T WORK?
- 22. WHAT IS THE GOAL OF YOUR WEBSITE?
- 24. WHAT IS YOUR GOAL? SALE? SIGN UP? ENQUIRE? SUBSCRIBE? SHARE? EMAIL? CALL? DOWNLOAD?
- 25. HOW DO WE TURN VISITS INTO ACTIONS?
- 27. WHAT IS CRO? A structured approach to improving your websites performance Informed by data & analytics Defined by your website goals & KPIs Taking traffic and making the most of it
- 28. KEY PRINCIPLES OF CRO
- 29. REMOVE BARRIERS TO ENTRY GUEST CHECKOUT FIRST IMPRESSIONS MOBILE READY DON’T ASK TOO MUCH
- 30. PROVIDE TRANSPARENCY DON’T HIDE INFO BE UPFRONT SAME QUESTIONS? ARE EXPECTATIONS MANAGED?
- 31. BUILD TRUST & CONFIDENCE WOULD YOU TRUST IT? SOCIAL PROOF REVIEWS DON’T MAKE ME THINK!
- 32. PROVIDE ALL THE ANSWERS WHAT DO WE GET ASKED? CAN WE HELP MAKE THEIR DECISION? DO WE MAKE SENSE TO NEWBIES? COMMONLY ASKED QUESTION?
- 33. PROVIDE A FOCUS PRIORITISE NAVIGATION PRIORITISE CTA’S PRIMARY ACTION PER PAGE HIGHLIGHT KEY AREAS
- 34. HOW DO WE MAKE DECISIONS?
- 35. ANALYTICS
- 36. HEAT MAPPING
- 37. SCROLL MAPS
- 39. DON’T WASTE YOUR MARKETING BUDGET BY SENDING THEM TO A POOR WEBSITE