Is Your Website Up to Speed?
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Michael Flint, owner of Metropolis Creative, outlines the website design process in several stages: branding and discovery, architecture, design, development, and SEO/social engagement. Key aspects include defining target audiences, clear messaging, involving the development team early, and optimizing content for search engines. The process emphasizes a holistic approach that integrates various marketing materials and channels.
Is Your Website Up to Speed?
- 2. @michaelflint 03.20.14 Introduction Michael Flint Owner, Metropolis Creative in Boston I have 3 kids I like to brew beer and play hockey
- 3. @michaelflint 03.20.14 Website design is process-based 1. Branding and Discovery 2. Architecture 3. Design 4. Technical (coding) 5. SEO and Social 6. Review
- 4. @michaelflint 03.20.14 1. Branding and Discovery All marketing materials tools work together. • Emails • Social channels • Printed materials • Your staff • Your office
- 5. @michaelflint 03.20.14 1. Branding and Discovery • Brand rediscovery/definition • What are you really trying to do? • Define target audience(s) (prioritize them) • Define your messaging for each audience • What is your UVP? • Define your CTAs clearly (and prioritize) • Look at competitors • Define technical functionality • Lastly – what do you like visually?
- 8. @michaelflint 03.20.14 3. Design • Set the Brand • Clean design • Clear messaging • Clear calls-to-action • Great photography • Use color intentionally
- 13. @michaelflint 03.20.14 4. Development • Involve the dev team from day one • Lead with the concept, not the solution • Discovery: include time to determine the best approach early • CMS / platforms to consider • Hosting: which host is right for you? • Other tools / plugins: why reinvent the wheel? • Responsive / mobile • Prototypes & Staging • Content entry: who and how? • Testing, and launch
- 16. @michaelflint 03.20.14 5. SEO and Social • Twitter, Facebook, and “more” • Blogs, RSS, commenting • Other social tools: Pinterest, Google Maps, Yelp Social Engagement • See my content: direct link to channel • Subscribe to my channel: like, follow, subscribe • Engage with me: retweet, comment
- 17. @michaelflint 03.20.14 5. SEO and Social S.E.O: Search Engine Optimization 1. What does Google want? Google wants what you want 2. Keywords are key phrases, so use them: • in context • consistently • repetitively • unique per page
- 18. @michaelflint 03.20.14 5. SEO and Social: Key phrases S.E.O. Technical Notes • Domain name • File names • Page titles • Headers • Page content (and alt-tags) • Meta description • Links (in and out) with keywords