Using LinkedIn for Your Business and Career
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The document discusses leveraging LinkedIn for business and career growth through strategies such as networking, content sharing, and engagement tactics. It outlines a five-step process for finding and connecting with potential leads on LinkedIn, emphasizing the importance of building credibility and searchability. Additionally, it highlights best practices related to privacy, etiquette, and content sharing on the platform.
Using LinkedIn for Your Business and Career
- 1. LinkedIn Getting Hot Leads in Brutally Cold Weather …for your business and career Rachel Yeomans Principal, Astek - @rachelyeomans Mike Dwyer Director of Business Development, Vitamin T – @Cruiter Rebecca Shaffer Creative Content Director, Ragan Communications - @rebeccajshaffer
- 3. BuildshowBetter a off your awesomeness Profile. and career credibility • Building business • Creating searchability • Writing YOUR story #ChiThinkDrink
- 4. Now Use aim. fire. it. ready. • Status updates • Networking • Groups • Research • A sample strategy… #ChiThinkDrink
- 7. “5 in 5”: Five steps in five minutes to engagement step #4 step #1 • • You get an Google alert about “translation and retail” • You go to LinkedIn and look up “Translation Services” in “Advance” and find Dan. You see who you are connected to and ask for an introduction. You received a piece of content from the marketing team: (link) “Three Reasons Your Doing Translation Wrong” step #2 • You follow Dan on on twitter and RT something he posts and thank him when he follows you… next step DM, email, call step #3 • step #5 You go to LinkedIn and post the articleon personal updates, relevant LinkedIn groups, LinkedIn company page, Twitter, Facebook etc.
- 8. Heedwhen in Rome… andRoman our tips speak tricks. • Privacy • Etiquette • Getting noticed • Content… #ChiThinkDrink
- 10. It’s your turn. questions there are no stupid just empty wine glasses #ChiThinkDrink
- 11. Thank You! Andy Swindler @aswindler John Armstrong @johnequatro #ChiThinkDrink @rebeccajshaffer / @cruiter / @rachelyeomans