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Making it stick: when
asking, telling and begging
just isn’t enough
May 4, 2017
Welcome! Bienvenue!
Jason Thompson Gina Peck
Communications
Officer -
Moderator
Project
Coordinator –
Technical Host
Thank you!
Our partners
Our sponsor
STOP! Clean Your Hands Day
Ask Yourself…
• Making a change to your behaviour can be as
simple as asking yourself a question.
• Small, incremental changes can lead to big things.
• Not only can you improve your own practices,
you’re setting a great, easy to follow example for
everyone around you!
How clean are your hands?
A quiz for patients and providers
• Provider Quiz taken 1,046 times so far
• Roughly 65 per cent of providers indicated
they were cleaning hands at the 4 Moments
of Hand Hygiene
• Patient quiz taken 781 times so far
• Only 47 per cent of patients say they speak
up if their healthcare provider has not
cleaned their hands
Lights! Camera! Action!
STOP! Clean Your Hands Day Video Competition
• 18 videos submitted
• Can be viewed on CPSI’s YouTube channel
• 13,106 minutes watched
• 10,062 total views
• And the winner’s are . . .
Before we get started
• Enter your questions into the chat box
• This webinar is being recorded
• The slide presentations will also be available
online
• Stick around after the webinar to take our poll
Today’s Presenters
Jignesh Padia Dr. Kim Corace Cecilia Bloxom
Jignesh Padia
Patient Experiences
Surgical Site Infections
Hi!
My name is Jignesh Padia. What brings me to this session is my 5 year
old son and some of the very positive experiences we had during his
spinal cord detethering surgery.
Before surgery, we were very concerned about the infection.
Especially because we learned that a spinal cord infection could easily
result in serious condition affecting our child’s development and
future.
We are very thankful to entire Neurosurgery Team and all the staff at
Stollery’s for providing a positive outcome for my son’s surgery.
Background
Summary of our surgical experience
What went well…..
 We were provided antimicrobial
soap for preoperative bathing at
home.
 We actively noticed rigorous hand
hygiene by Neurosurgeons.
 During post surgical follow-ups
Neurosurgeon always sanitized their
hands before touching or examining
the wound.
 Sanitizing hands in front of us as a
parent gave us more confidence in
the providers taking care of our son.
Potential opportunities…..
 Instruction on how many times and how to
use soap were verbal. A written instruction
(one pager) could ensure that parents are
able to follow instructions to the point for
better outcome.
 We had experienced that Nursing staff on
the ward were less compliant and would
even touch the wound without sanitizing
hands after entering in the room.
 Ward floor was only mopped once everyday
and by the end of shift you could visually see
dirt on the floor. There was an opportunity
for things such as catheter lines and other
probes to touch the floor and get
contaminated.
 Below pictures show what are some of the risks for patients and especially
young kids who get infected post surgery.
 Many factors could cause such infections and each step to prevent it
becomes important.
 In the below picture you are seeing a baby who got infected post surgery.
The parents of this baby are Facebook friend of ours. They told us that they
never got any soap or instruction to clean their baby before surgery.
Risks….
 They are worried about infections and want to do their part
 Provide information about what they can do to prevent it
 Many times (at arrival, during care, etc),
 Many channels (written, 1:1 conversations, etc),
 Many voices (physician, nurse, patient advisors, cleaning staff)
 Ensure soap/ sanitizer and other equipment is available
 Be a role model
 Wash/ clean your hands in front of the patients
 Explain why and how you do it
 Ensure all staff follow the same processes
Patient/family needs
Speaking up!
Only
35%
of respondents reported that
they would ask a care provided
to wash their hands!
Province Hand
Hygiene Rate
Ontario 87 %
BC 83 %
SK* 74
AB 80%
Nova scotia 76%
Manitoba* 70%
Quebec* 42.5 %
PEI * 73 %
New Brunswick* 48.5%
What I see as a patient / family
More needs to be done to create an
accountability to make the data more
accessible and comparable!
It took me hours and yet I couldn’t get
latest data for provinces with * beside it.
Some data is as old as from 2011.
 By participating in this important work, you have already
shown the leadership.
 Please spread the surgical check list and its use to each and
every part of your organization.
 Promote best practices and most importantly hand
hygiene.
 Thanks for listening and being passionate about this topic.
You can make the difference
Dr. Kim Corace
Improving Healthcare Worker Hand Hygiene
Compliance: Can behaviour change theories
help?
Kimberly M Corace, Jeffrey Smith, Tara MacDonald,
Leandre Fabrigar, Andrea Chambers, Sam MacFarlane,
Debbie Valickis, Gary Garber
STOP! Clean Your Hands Day
May 4, 2017
PublicHealthOntario.ca
Disclosures
• None of the presenters at this session have received financial
support or in-kind support from a commercial sponsor.
• None of the presenters have potential conflicts of interest to
declare.
PublicHealthOntario.ca
Background
• Hand hygiene (HH) is key in preventing healthcare associated
infections, yet adherence rates are known to be suboptimal
• We lack data on HH barriers and motivators in long-term care
facilities
• HH is a complex, automatic behaviour
• Psychological theories of behaviour change could be used to
develop effective hand hygiene compliance interventions
Do we use what we know about behaviour change to
change HH behaviour?
PublicHealthOntario.ca
PublicHealthOntario.ca
PublicHealthOntario.ca
Objectives
• To identify modifiable motivators and barriers for
hand hygiene compliance in long-term care facilities
based on psychological theories of behaviour change
• To utilize this new information to inform novel
interventions to improve hand hygiene compliance
• To explore opportunities to foster multidisciplinary
collaborations between public health and behaviour
change experts
24
PublicHealthOntario.ca
Building a novel collaboration to build a new
approach
25
PublicHealthOntario.ca
Collaboration is Key
26
• Initial meeting bringing together public health, infection
control, and psychologists with expertise in behaviour change
• Reviewed the current literature; identified gaps and opportunities
• Identify common agenda to foster collaboration and move things
forward
• Created momentum through conducting a systematic review
of the applicability of behaviour change theory to HH
compliance
• Srigley JA, Corace K, Hargadon DP, Yu D, MacDonald T, Fabrigar L, Garber G. Applying
psychological frameworks of behaviour change to improve healthcare worker hand
hygiene: a systematic review. Journal of Hospital Infection. 2015 Nov 30;91(3):202-10.
PublicHealthOntario.ca
Study #1: Systematic Review Objectives
• Primary
• To review the effectiveness of interventions based on
psychological theories of behaviour change to improve HCW
hand hygiene compliance
• Secondary
• To determine which frameworks have been used to predict
HCW hand hygiene compliance
27
PublicHealthOntario.ca
Systematic Review Methods
28
• Multiple databases and reference lists of included
studies were searched
• Eligibility criteria
• Studies that applied psychological frameworks to improve
and/or predict HCW hand hygiene compliance
• English language, published, peer-reviewed studies with
primary data
• All steps in selection, data extraction, and quality
assessment performed independently by 2 reviewers
PublicHealthOntario.ca
Systematic Review Results
• 4 theory-informed interventions had mixed results but
generally resulted in increased HCW hand hygiene adherence
• Operant Learning (positive reinforcement)
• Change theory
• Theory of Planned behaviour
• Transtheoretical Model
• 2 of 3 studies found that behavioural theory could predict
hand hygiene behaviour
• Theory of Planned behaviour
• Transtheoretical Model
• Theoretical Domains Framework
29
PublicHealthOntario.ca
Systematic Review Conclusions
• Potential benefit of applying behaviour change theory to HH
adherence
• Heterogeneity in frameworks studied
• Methodological limitations of studies (bias)
• Unclear how the frameworks are informing interventions
• Interventions relied largely on standard multimodal
programs focusing on education, reminders, and availability
of hand hygiene products
• Sustainability and generalizability across clinical settings has
yet to be demonstrated
30
PublicHealthOntario.ca
Back to Our Collaboration....
31
How can we design an intervention if we don’t know
what we’re targeting?
• Collaborated on a grant proposal that would assess targets for
the intervention: successfully awarded
• Completed Phase 1 of project building on information
gathered in the systematic review
PublicHealthOntario.ca
Study #2: Methods
32
PublicHealthOntario.ca
Method
33
PublicHealthOntario.ca
Discussion
• Psychological theories of behaviour change provide a useful
framework for understanding motivators and barriers for
HCW hand hygiene compliance.
• Knowledge and training was not a major barrier identified in
either closed-ended or open-ended questions reaffirming
the need to explore other interventions to improve HH,
such as applying behaviour change theory
• Collaboration between behaviour change psychology and
public health experts is a feasible approach to developing
novel solutions for complex public health problems
34
PublicHealthOntario.ca
Limitations
• These data are based on self-report; therefore, participants
may not always recognize or express factors that function as
motivators or barriers to hand hygiene behaviour
35
PublicHealthOntario.ca
Future Directions
• We are in the infancy of applying psychological frameworks to
the infection prevention and control arena
• Many theories remain untapped
• We are continuing to identify the promising behaviour change
constructs we need to target to improve HH compliance
• These targets will be used to develop a behaviour change
intervention study in collaboration with our partners in long-
term care
36
Cecilia Bloxom
Engaging Behaviour Change
May 4th, 2017
What does it mean to be engaged?
How do you change behaviour?
1. Aim High (reach the right audience)
2. Give incentive
3. Be memorable
4. Make it easy
5. Create a positive feedback loop
Aim High
(reach the right audience)
Making it stick: when asking, telling and begging just isn’t enough
Making it stick: when asking, telling and begging just isn’t enough
Making it stick: when asking, telling and begging just isn’t enough
Give Incentive
Questions Save Lives Campaign
Making it stick: when asking, telling and begging just isn’t enough
Providers from across the country responded
Patient from across the country responded
Be Memorable
Making it stick: when asking, telling and begging just isn’t enough
Make it easy
Making it stick: when asking, telling and begging just isn’t enough
Positive
Feedback Loop
Making it stick: when asking, telling and begging just isn’t enough
Patient Safety Quiz
English Stats Only
Patient QuizProvider Quiz
We asked providers and the public about their knowledge of Patient Safety
STOP! Clean Your Hands Day
Making it stick: when asking, telling and begging just isn’t enough
Thank you for joining us!
Please visit our website to review
the presentation and recording of
this webinar
patientsafetyinstitute.ca

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Making it stick: when asking, telling and begging just isn’t enough

  • 1. Making it stick: when asking, telling and begging just isn’t enough May 4, 2017
  • 2. Welcome! Bienvenue! Jason Thompson Gina Peck Communications Officer - Moderator Project Coordinator – Technical Host
  • 4. STOP! Clean Your Hands Day Ask Yourself… • Making a change to your behaviour can be as simple as asking yourself a question. • Small, incremental changes can lead to big things. • Not only can you improve your own practices, you’re setting a great, easy to follow example for everyone around you!
  • 5. How clean are your hands? A quiz for patients and providers • Provider Quiz taken 1,046 times so far • Roughly 65 per cent of providers indicated they were cleaning hands at the 4 Moments of Hand Hygiene • Patient quiz taken 781 times so far • Only 47 per cent of patients say they speak up if their healthcare provider has not cleaned their hands
  • 6. Lights! Camera! Action! STOP! Clean Your Hands Day Video Competition • 18 videos submitted • Can be viewed on CPSI’s YouTube channel • 13,106 minutes watched • 10,062 total views • And the winner’s are . . .
  • 7. Before we get started • Enter your questions into the chat box • This webinar is being recorded • The slide presentations will also be available online • Stick around after the webinar to take our poll
  • 8. Today’s Presenters Jignesh Padia Dr. Kim Corace Cecilia Bloxom
  • 11. Hi! My name is Jignesh Padia. What brings me to this session is my 5 year old son and some of the very positive experiences we had during his spinal cord detethering surgery. Before surgery, we were very concerned about the infection. Especially because we learned that a spinal cord infection could easily result in serious condition affecting our child’s development and future. We are very thankful to entire Neurosurgery Team and all the staff at Stollery’s for providing a positive outcome for my son’s surgery. Background
  • 12. Summary of our surgical experience What went well…..  We were provided antimicrobial soap for preoperative bathing at home.  We actively noticed rigorous hand hygiene by Neurosurgeons.  During post surgical follow-ups Neurosurgeon always sanitized their hands before touching or examining the wound.  Sanitizing hands in front of us as a parent gave us more confidence in the providers taking care of our son. Potential opportunities…..  Instruction on how many times and how to use soap were verbal. A written instruction (one pager) could ensure that parents are able to follow instructions to the point for better outcome.  We had experienced that Nursing staff on the ward were less compliant and would even touch the wound without sanitizing hands after entering in the room.  Ward floor was only mopped once everyday and by the end of shift you could visually see dirt on the floor. There was an opportunity for things such as catheter lines and other probes to touch the floor and get contaminated.
  • 13.  Below pictures show what are some of the risks for patients and especially young kids who get infected post surgery.  Many factors could cause such infections and each step to prevent it becomes important.  In the below picture you are seeing a baby who got infected post surgery. The parents of this baby are Facebook friend of ours. They told us that they never got any soap or instruction to clean their baby before surgery. Risks….
  • 14.  They are worried about infections and want to do their part  Provide information about what they can do to prevent it  Many times (at arrival, during care, etc),  Many channels (written, 1:1 conversations, etc),  Many voices (physician, nurse, patient advisors, cleaning staff)  Ensure soap/ sanitizer and other equipment is available  Be a role model  Wash/ clean your hands in front of the patients  Explain why and how you do it  Ensure all staff follow the same processes Patient/family needs
  • 15. Speaking up! Only 35% of respondents reported that they would ask a care provided to wash their hands!
  • 16. Province Hand Hygiene Rate Ontario 87 % BC 83 % SK* 74 AB 80% Nova scotia 76% Manitoba* 70% Quebec* 42.5 % PEI * 73 % New Brunswick* 48.5% What I see as a patient / family More needs to be done to create an accountability to make the data more accessible and comparable! It took me hours and yet I couldn’t get latest data for provinces with * beside it. Some data is as old as from 2011.
  • 17.  By participating in this important work, you have already shown the leadership.  Please spread the surgical check list and its use to each and every part of your organization.  Promote best practices and most importantly hand hygiene.  Thanks for listening and being passionate about this topic. You can make the difference
  • 19. Improving Healthcare Worker Hand Hygiene Compliance: Can behaviour change theories help? Kimberly M Corace, Jeffrey Smith, Tara MacDonald, Leandre Fabrigar, Andrea Chambers, Sam MacFarlane, Debbie Valickis, Gary Garber STOP! Clean Your Hands Day May 4, 2017
  • 20. PublicHealthOntario.ca Disclosures • None of the presenters at this session have received financial support or in-kind support from a commercial sponsor. • None of the presenters have potential conflicts of interest to declare.
  • 21. PublicHealthOntario.ca Background • Hand hygiene (HH) is key in preventing healthcare associated infections, yet adherence rates are known to be suboptimal • We lack data on HH barriers and motivators in long-term care facilities • HH is a complex, automatic behaviour • Psychological theories of behaviour change could be used to develop effective hand hygiene compliance interventions Do we use what we know about behaviour change to change HH behaviour?
  • 24. PublicHealthOntario.ca Objectives • To identify modifiable motivators and barriers for hand hygiene compliance in long-term care facilities based on psychological theories of behaviour change • To utilize this new information to inform novel interventions to improve hand hygiene compliance • To explore opportunities to foster multidisciplinary collaborations between public health and behaviour change experts 24
  • 25. PublicHealthOntario.ca Building a novel collaboration to build a new approach 25
  • 26. PublicHealthOntario.ca Collaboration is Key 26 • Initial meeting bringing together public health, infection control, and psychologists with expertise in behaviour change • Reviewed the current literature; identified gaps and opportunities • Identify common agenda to foster collaboration and move things forward • Created momentum through conducting a systematic review of the applicability of behaviour change theory to HH compliance • Srigley JA, Corace K, Hargadon DP, Yu D, MacDonald T, Fabrigar L, Garber G. Applying psychological frameworks of behaviour change to improve healthcare worker hand hygiene: a systematic review. Journal of Hospital Infection. 2015 Nov 30;91(3):202-10.
  • 27. PublicHealthOntario.ca Study #1: Systematic Review Objectives • Primary • To review the effectiveness of interventions based on psychological theories of behaviour change to improve HCW hand hygiene compliance • Secondary • To determine which frameworks have been used to predict HCW hand hygiene compliance 27
  • 28. PublicHealthOntario.ca Systematic Review Methods 28 • Multiple databases and reference lists of included studies were searched • Eligibility criteria • Studies that applied psychological frameworks to improve and/or predict HCW hand hygiene compliance • English language, published, peer-reviewed studies with primary data • All steps in selection, data extraction, and quality assessment performed independently by 2 reviewers
  • 29. PublicHealthOntario.ca Systematic Review Results • 4 theory-informed interventions had mixed results but generally resulted in increased HCW hand hygiene adherence • Operant Learning (positive reinforcement) • Change theory • Theory of Planned behaviour • Transtheoretical Model • 2 of 3 studies found that behavioural theory could predict hand hygiene behaviour • Theory of Planned behaviour • Transtheoretical Model • Theoretical Domains Framework 29
  • 30. PublicHealthOntario.ca Systematic Review Conclusions • Potential benefit of applying behaviour change theory to HH adherence • Heterogeneity in frameworks studied • Methodological limitations of studies (bias) • Unclear how the frameworks are informing interventions • Interventions relied largely on standard multimodal programs focusing on education, reminders, and availability of hand hygiene products • Sustainability and generalizability across clinical settings has yet to be demonstrated 30
  • 31. PublicHealthOntario.ca Back to Our Collaboration.... 31 How can we design an intervention if we don’t know what we’re targeting? • Collaborated on a grant proposal that would assess targets for the intervention: successfully awarded • Completed Phase 1 of project building on information gathered in the systematic review
  • 34. PublicHealthOntario.ca Discussion • Psychological theories of behaviour change provide a useful framework for understanding motivators and barriers for HCW hand hygiene compliance. • Knowledge and training was not a major barrier identified in either closed-ended or open-ended questions reaffirming the need to explore other interventions to improve HH, such as applying behaviour change theory • Collaboration between behaviour change psychology and public health experts is a feasible approach to developing novel solutions for complex public health problems 34
  • 35. PublicHealthOntario.ca Limitations • These data are based on self-report; therefore, participants may not always recognize or express factors that function as motivators or barriers to hand hygiene behaviour 35
  • 36. PublicHealthOntario.ca Future Directions • We are in the infancy of applying psychological frameworks to the infection prevention and control arena • Many theories remain untapped • We are continuing to identify the promising behaviour change constructs we need to target to improve HH compliance • These targets will be used to develop a behaviour change intervention study in collaboration with our partners in long- term care 36
  • 39. What does it mean to be engaged?
  • 40. How do you change behaviour?
  • 41. 1. Aim High (reach the right audience) 2. Give incentive 3. Be memorable 4. Make it easy 5. Create a positive feedback loop
  • 42. Aim High (reach the right audience)
  • 49. Providers from across the country responded
  • 50. Patient from across the country responded
  • 57. Patient Safety Quiz English Stats Only Patient QuizProvider Quiz We asked providers and the public about their knowledge of Patient Safety
  • 58. STOP! Clean Your Hands Day
  • 60. Thank you for joining us! Please visit our website to review the presentation and recording of this webinar patientsafetyinstitute.ca