Making the most of LinkedIn for New Lawyers
0 likes768 views
Allison C. Shields, president of Legal Ease Consulting, Inc., offers practice management and marketing services for lawyers, leveraging her 15 years of legal experience. The document details the importance of LinkedIn as a professional networking tool, emphasizing the need for well-crafted profiles and ethical considerations in communication and marketing. It also provides strategic tips for maximizing LinkedIn effectiveness for job searching and professional connections.
Making the most of LinkedIn for New Lawyers
- 1. Allison C. Shields, Legal Ease Consulting, Inc.
- 2. President, Legal Ease Consulting, Inc. Practice Management, Productivity, Marketing and Business Development for Lawyers Services include individual coaching, training, assessments & surveys, and business and marketing strategy Practicing lawyer for over 15 years Former law firm Administrative Partner Co-author, LinkedIn in One Hour for Lawyers, and Facebook in One Hour for Lawyers, published by the American Bar Association
- 3. What is LinkedIn and Why Does It Matter?
- 4. The “Professional Network” Founded 2003 200 million users as of January 2013 Business people connecting with business people
- 5. A tool that allows you to: Connect and re-connect Demonstrate your expertise and interests Foster and accelerate relationships Leverage: who knows whom – six degrees of separation
- 6. 160 million unique visitors monthly 74 million users in USA 700,000 members in the legal field >2 members join per second Executives from every Fortune 500 company 50% of users are business decision makers
- 8. Communications about Services Advertising Duties to Prospective Clients Unauthorized Practice of Law Confidentiality Direct Contact/Solicitation/ Disclaimers Specialization
- 13. Important: When someone interacts with you on LinkedIn this is what they see first. Be descriptive!
- 14. Use all three options Change default names Change public profile link
- 15. Professional Engaging and Inviting Consider using same one you use on other networks for ease of recognition
- 17. Short Bio Use Keywords in your profile ◦ Words someone would use to find you ◦ Language potential employers use to describe skills and experience they seek
- 21. New Rich media tool replaces old Applications feature On Edit Profile screen, find “Add Add media to Media” within the designated Summary, Experience or Education sections – the square with the plus sections sign
- 22. Manage received recommendations Send recommendations Request recommendations Ethical issues
- 26. Add Contacts Load up & look up (Outlook)
- 27. People You May Know Who‟s Viewed Your Profile?
- 29. Personalize your invitations to connect Don‟t use the default invitation Give them a reason to connect
- 30. *Continue the conversation: thank the person for connecting
- 37. Be inspired by status updates: correspond & fast forward relationships!
- 38. Organized by: • Area of practice • Personal interests • Alumni • Charitable • Other
- 40. Goal: take it off- line „digital to personal‟
- 42. If you‟re looking for a job, click on the Jobs Tab, then Find Jobs
- 44. On the “Search for Jobs” page More complete profiles=easier to find in search More connections = more „warm‟ introductions Follow companies you‟re interested in; find out when positions are available
- 48. Refine your search by: • Location • Industry • Relationship • Company Size • Fortune
- 53. Adjust your LinkedIn profile settings from the toolbar on the top right of your screen.
- 55. 1. Updates 2. Activities 3. Profile Views 4. Connections 5. Social and Partner advertising