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Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
*SUIT JACKET*
Making Waves - Web Directions 09 Keynote
“Google Wave Drips With
Ambition”
             — MC Siegler,
               Techcrunch
“Google Wave will change
education forever.”
             — Joe Corbett,
                     ISTE
“Wave is the closest
thing to teleportation!!!”
              — eninstantes,
         YouTube intellectual
*STORY BOOK*
Making Waves - Web Directions 09 Keynote
CENTRALISED
CENTRALISED


DOCUMENTS
CENTRALISED


DOCUMENTS


DISCUSSION
DOCUMENTS
DISCUSSION
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
CENTRALISED



DOCUMENTS
CENTRALISED



DISCUSSION
*IN THE CLOUD*
CENTRALISED


DOCUMENTS


DISCUSSION
SEPARATE
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Making Waves - Web Directions 09 Keynote
“You know what our
strategy is for ROI
on PS3 in Q4 ‘09?”
“Nope”
“What’s our meeting
itinerary?”
“PS3 sales in Q2”


  “New product partners”


“How the GFC is affecting
  ROI on our CPM for PS3”

“Someone stuck gum under
                my desk”
Making Waves - Web Directions 09 Keynote
“Here’s our itinerary”
“Here’s our itinerary”
“Sorry, here’s our
real itinerary”
“Hey, the meeting’s
on, get in here!”
Some sucker taking
minutes
“Here’s the minutes”
“That’s not what
         I said”
“Here’s our proposed
strategy”
“Where’s the
           ROI?”


    “Where’s the
           PS3?”


“It was chocolate
   flavoured gum”
“Here’s our final
strategy”
THE END
THE END

       it? ...
O r is
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
A      B

A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
A       B

A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A       B     C       D      E

A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?
A       B     C       D      E

A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
  CPM for PS3
- Someone stuck gum under my desk
A       B     C       D      E

A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
  CPM for PS3
- Someone stuck gum under my desk
A      B       C       D      E

A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
  CPM for PS3
A        B        C    D      E

A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
      Sucker: Minutes
- New product partners
   Sucker: Minutes
- How the GFC is affecting ROI on our
  CPM for PS3
   Sucker: Minutes
A        B        C    D          E

A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
      Sucker & C: Updated Minutes
- New product partners
   Sucker: Minutes
- How the GFC is affecting ROI on our
  CPM for PS3
   Sucker: Minutes
A      B      C      D   E

A: Proposed Strategy
A       B       C        D     E

A, B, C, D & E: Final Strategy
The End
The End
Making Waves - Web Directions 09 Keynote
FLUID
Making Waves - Web Directions 09 Keynote
DRINK
“Google Wave: Finally,
Innovation”
          — Webomatica
INNOVATION
AWESOMENESS
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
AWESOMENESS
INNOVATION ==
 AWESOMENESS
I I I
FOSTER NEW IDEAS
Making Waves - Web Directions 09 Keynote
EMPOWER
RISK
Making Waves - Web Directions 09 Keynote
DESIGNING FOR
 INNOVATION
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
IPOD CLICK WHEEL
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
*MC303 JOG WHEEL*
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
REPLYING
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
EMAIL REPLY BUTTON
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
UX RESEARCH
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
“why keep changing it?
pointless!if we want it
changed then we d ask for it
to change?we d votee or
something to make it fir?but
by the looks of it we dont
like it!!!!!!!!!!!”
           — Facebook user with a
  keyboard full of exclamation keys
“Change is good. And change
makes us angry.”
                  — Ben Parr,
                    Mashable
Making Waves - Web Directions 09 Keynote
“If I had asked my
customers what they
wanted, it would have been a
faster horse.”
                 — Henry Ford
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
“when I first got my account
I was extremely
underwhelmed ... but after
using it now for weeks I am
converted and find myself
extremely frustrated that it
isn’t ready for wide release”
               — Cole Camplese
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
“It is often undesirable to
go for the right thing first.
It is better to get half of the
right thing available so that
it spreads like a virus. Once
people are hooked on it,
take the time to improve it
to 90% of the right thing.”
               — Richard Gabriel
6,788,947,849
“If you’re remarkable, it’s
likely that some people
won’t like you. That’s part of
the definition of
remarkable ... criticism
comes to those who stand
out.”
                   — Seth Godin
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
Making Waves - Web Directions 09 Keynote
FEATURES
Thank you.

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Making Waves - Web Directions 09 Keynote