Manage Your Web Presence presentation by ARS Media

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Manage Your Web
Presence
by Alvin Singh
Saturday, May 18, 13

ARS MEDIA
Contents
+ Which Social Networks work for you?
+ Internet Safety & Privacy Policies
+ Evernote & Productivity Tools
Lunch
+ Making your Business Social
+ Marketing Techniques & Using Multi Devices

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Which Social Networks
work for you?

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500 million users, 200 million active users (2013)
Called the “SMS of the Internet” because users are
restricted to 140 characters per message or Tweet.
Originally designed for small groups to communicate
online in a conversation format. Now its estimated
roughly 140 million tweets per day

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1 Billion users worldwide
Launched in 2004 it remains the worlds largest social
network. Based on building a large friend list and
sharing everyday information and image with friends
and family.
Most of Facebook revenue comes from advertising

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100 million users
The most popular way of sharing your life
with friends through a series of pictures.
You can snap a photo with your mobile phone then
choose a ﬁlter to transform the image and share via
social networks

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48 million users
A virtual pin board, allowing you to organize and
share all the interesting things you ﬁnd on the
web.
Users use boards to plan their weddings, decorate
their homes, ofﬁces and recipes, amongst other
things.

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1 Billion users, 4 Billion views per day
Video sharing website that allows users to generate
their own content
In 2006 Google purchasedYouTube for $1.6 billion
dollars

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Launched in 2003 the site allows professionals
from various industries to network, search for
jobs and create business groups
225 Million users
Groups keep their members informed through emails with
updates to the group, including most talked about
discussions within professional circles

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1) Be Respectful
2) Think BeforeYou Post
3) ProtectYourself
4) Don’t Be an Addict
4 Guidelines for Social Networking

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Internet Safety and
Privacy Policies

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“Whatever happens online
stays online”

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Big Data
Information may also be gathered from a user’s actions
online using “cookies” (short strings of text stored on
one’s hard drive). Some of the purposes of cookies
may include:
• Tracking which websites a user has viewed.
• Storing information associated with speciﬁc websites
(such as items in a shopping cart).
• Tracking movement from one website to another.
• Building a proﬁle around a user.

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Types of Privacy
 Privacy as it relates to government monitoring, collection, and analysis
(e.g. NSA; National Security;)
 Privacy as it relates to the collection and use of data by private entities
(e.g. Privacy Policies)
 Privacy as it relates to the “right to be left alone.” (e.g. Spam; Do Not Call
Lists)
 Privacy as it relates to the preserving private information (e.g.Trade
Secrets; NDAs;“Classiﬁed”)
 Privacy as it relates to the prevention of crime (e.g. Identity Theft; anti-
hacking)
 Privacy as it relates to the right to do embarrassing things without it
being made public

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Social Media Complicates Privacy
 Driven by younger generations with different views on privacy and, more
importantly, different views on the importance of information in their
lives.
 Social media has changed the private v. public calculus to one that is
primarily an issue over who controls the ﬁlters and who controls the data
(as we’ll see later)
 Social media users often seem surprised when data that they have publicly
posted is then used “against them”.
 The currency of social media websites is the data about their users so the
incentives of social media are to protect privacy only to the extent
necessary to obtain trust from their users.

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 Facebook, MySpace, etc. has caused or reﬂects a change with
respect to privacy expectations of the “Millennial Generation”
 Nothing is ever deleted and, as a result, all of life is public
(hiring; public identity)
 Issues the same, but different in kind, because of the great
personal information present (see, also, search engines).
 Rise of the humiliation lawsuit
Social Media Complicates Privacy

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No law will protect you against STUPIDITY

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Evernote & Productivity
Tools

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• Evernote
• TweetDeck
• Flipboard
• Fresh Books
• Doodle
• MindMeister
• Trello
• Yammer
Type: Bullets Dark

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Marketing with Social
Media

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Facebook Pages
Pages are for professional use and allow
an organization, business, celebrity or
band to maintain a presence on Facebook.
They are managed by people who have
personal proﬁles, and you may add other
admins to help you manage it.
Pages differ from Groups because they
are supposed to be used by real
organizations. Groups are meeting places
for people with similar interests or
hobbies.

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Facebook Page Examples

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Be
Different

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Social Media Marketing Checklist
Website must: Educate, market and SELL!
Content: Regularly updated blog, video, photos
Email capture mechanism

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Visibility + Credibility = Real Social Media Success

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Create a social media marketing campaign
1) A local pet store owner in Randburg wants to engage with customers via social media. Each year they host a dog
walk to raise awareness on Rhino poaching and they would like to sign up more people. They have a limited budget
but they are open to any ideas.
2) Chef Chantelle teaches cooking classes 4 times a week and she wants to develop a digital campaign to increase
trafﬁc to her website and sign up more customers to her classes. Help her develop a interactive campaign
combining mobile and social media.
3) A supermarket chain has recently signed a initiative to sell local small farmers produce in their stores. They
would like to inform its customers that the fruit and vegetables they are selling are grown on local South African
farms. What new media platforms should they use and how can they make the campaign interactive and increase
proﬁt sales?

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Mobile Technology

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Power of Mobile
48 hours after the 2010 Haiti Earthquake
Red Cross raised $8 million dollars
(R74million) for SMS donations
Images: Description and body copy

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Create a Mobile Application
Develop the Functions
Social Network Integration
Mobile Advertisement
Target Audience

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Questions?
Alvin Singh
+27 71 284 2460
@Bookido
Alvinrsingh@Gmail.com

Manage Your Web Presence presentation by ARS Media

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