Managing Content and Reputation on the Web
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The document discusses strategies for managing online content and reputation, presented by Stacey Harmon and Heather Elias. Key concepts include establishing a hub and spoke system, monitoring online presence with tools like Google Alerts and analytics, and maintaining consistency across platforms. It provides various case studies and tools to enhance online marketing efforts.
Managing Content and Reputation on the Web
- 1. Managing Content and Reputation on the Web Presented by: Stacey Harmon, HarmonEnterprises.com @staceyharmon Heather Elias, LoCoMusings.com @locoheather July 12, 2010, Agent Reboot SF
- 2. Concept 1: Have a Hub and Spoke System @staceyharmon @locoheather
- 3. Case Study: Heather Elias Email Marketing Offline Marketing Get To Know Me YouTube Video @staceyharmon @locoheather Facebook Official (Business) Page Facebook Profile Flickr Twitter - Personal Twitter - Business LinkedIn Email Signature Blog Commenting Blip.fm Music Posterous Print Ads Business Cards Networking
- 4. Tool: PDA with Camera + Internet and Text Plan @staceyharmon @locoheather
- 5. Tool: Notebook & Wireless Card @staceyharmon @locoheather
- 6. Tool: Tweet Deck @staceyharmon @locoheather
- 7. Tool: Vendor Relationships IDX Wordpress IT Support Graphic Artist Coach/Trainer Market Stats SEO @staceyharmon @locoheather
- 8. Concept 2: Monitor Your Online Presence @staceyharmon @locoheather
- 9. Case Study: LoCoMusings.com @staceyharmon @locoheather
- 10. Case Study: Google Alerts @staceyharmon @locoheather
- 11. Case Study: Facebook Insights @staceyharmon @locoheather
- 12. Case Study: Email Campaign Screen shots of Google Analytics, Facebook Insights, Mailchimp open reports, Google Alerts, URL shortener reports @staceyharmon @locoheather
- 13. Tools: Google.com/Alerts Google.com/Analytics @staceyharmon @locoheather
- 14. Tool: Facebook Insights @staceyharmon @locoheather
- 15. Tool: MailChimp.com @staceyharmon @locoheather
- 16. Tool: Bit.ly @staceyharmon @locoheather
- 17. Concept 3: Whatever You Do, Be Consistent @staceyharmon @locoheather
- 18. Case Study: Walter Burns @staceyharmon @locoheather
- 19. Case Study: Heather Elias @staceyharmon @locoheather Twitter.com/ LoCoMusings Facebook.com/ LoCoMusings Facebook.com/ HeatherElias LinkedIn.com/in/ HeatherElias Flickr.com/ HeatherElias Blip.fm/ HeatherElias
- 20. Tool: CheckUsernames.com @staceyharmon @locoheather
- 21. Tool: picnik.com @staceyharmon @locoheather
- 22. Manage Your Content and Reputation on the Web Concept 1: Have a hub and spoke system Concept 2: Monitor your online presence Concept 3: Be consistent @staceyharmon @locoheather