Realtor.com National Bloggers Call
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The document outlines strategies for real estate professionals to effectively use Facebook for business development, focusing on creating a strong profile and engaging with their network. It emphasizes the importance of marketing tactics that encourage interaction, such as personal and informative posts. Additionally, it offers resources like a 21-point profile optimization checklist to help optimize their Facebook presence.
Realtor.com National Bloggers Call
- 1. Facebook for Real Estate Business DevelopmentRealtor.com Quarterly Bloggers CallStacey Harmon, Founderwww.pixelcoaching.com@staceyharmonSeptember 29, 2010
- 2. Hello! I am…@staceyharmon
- 6. ProfilePage
- 9. Friend StrategyGoal: Set a solid business foundation. Then, socialize with intent.
- 10. Free 21 PointProfile Optimization Checklistwww.pixelcoaching.com@staceyharmon
- 11. Friend StrategyConnect with your sphereListen and react to your connectionsActivity Based Marketing: Post informative business updates, on occasion, with a twist.“Come visit me at my new listing I’m holding open on broker preview from 1-4”vs: “What a gorgeous day to hold broker preview for my new listing. Who wants to bring me a latte and enjoy the view?” (and include a photo)
- 12. Page Strategies
- 17. Page PointsBrilliant for SEOSelect Carefully – Strategy Can’t Be ChangeBusiness TypePage NameURLAre you in violation?Facebook’s Terms of ServiceNAR Trademark ViolationsDo you have the time?What is Your Promotion Strategy?
- 19. Thank You!Free Download:21 Point Profile Optimization Checklistwww.pixelcoaching.com/facebookchecklistStacey Harmon@staceyharmonwww.PixelCoaching.com
Editor's Notes
- #3: I’d like to introduce myself, I’m Stacey HarmonPrincipal of Harmon Enterprises, a consultancy that focuses on digital marketing strategies for the real estate industry.Coming to you from Orange County CaliforniaParticipated in 10 bar camps, planned 2. Excited to be here today and talking to you about a common issue I hear all the time when training agents. How do I connect with clients on FB when my friends are posting pictures of me in Vegas? I can’t use FB for business development because it’s way too personal. They are afraid to open it up to business contacts. Don’t want other Realtors to see what they are doing.It’s possilbe. And FB just made it easier.