Managing information overload and social media
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The document discusses how extension services can use social media like LinkedIn, Facebook, and Twitter to stay connected with their communities. It provides details on each platform, including statistics on Facebook usage and suggestions for how to use each site for extension purposes. The key benefits mentioned are reconnecting with past colleagues and clients, sharing information and resources, and maintaining connections with a wider audience. Guidelines discussed include keeping content professional, relevant, correct and current.
Managing information overload and social media
- 1. Staying Connected with Your Community Through Social MediaSteven E. Newman, Ph.D., A.A.F.Greenhouse Crops Extension Specialist and Professor of FloricultureColorado State University Extension
- 2. or How to drink from a fire hoseMIT Museumhttp://museum.mit.edu/150/entries/684
- 3. 9/30/20093Traditional Extension ModelOutreach and ServiceClient based
- 7. Field days
- 10. Food and nutritionStaying Connected with Your CommunityThrough Social Media
- 11. Where is our audience?9/30/2009Staying Connected with Your Community Through Social Media4
- 12. 9/30/2009Staying Connected with Your Community Through Social Media5
- 13. 9/30/2009Staying Connected with Your Community Through Social Media6Using Social Media for ExtensionEvaluationClear goals
- 18. Reflective critiqueWhich Social Media is for You?Start with the big threeLinkedInFacebookTwitterDiscover what your audience is usingNingMySpaceYouTubeSlideShareBlogs9/30/2009Staying Connected with Your Community Through Social Media7
- 19. LinkedInBusiness-oriented social networking sitePlace for professional profilesMaintain connectionsJob postings or personal searchBlog linksGroups with similar interests9/30/2009Staying Connected with Your Community Through Social Media8
- 20. How do I use LinkedInBusiness connection with many that do not use other social mediaMaintain connections with former students and colleagues looking for referencesSharing among groups9/30/2009Staying Connected with Your Community Through Social Media9
- 21. FacebookFourth largest population in the world (>300 million active users)Fastest growing group 35+6 billion minutes40 million status updates10 million users become fans of Pages2 billion photos and 14 billion videos2 billion pieces of content65 million mobile users65 translations70% users outside of US9/30/2009Staying Connected with Your Community Through Social Media10Facebook Statistics: http://www.facebook.com/press/info.php?statistics
- 22. How do I use FacebookFirst, I follow my teenage sons (they don’t like it)I have reconnected with many previous colleagues, friends, and classmatesI have made many new friends and colleagues. It has built some new and interesting connectionsI keep what I post relevant (at least to me)I do mix personal and professionalI follow a lot of sources that provide information that I did not previously have access to in one spot9/30/2009Staying Connected with Your Community Through Social Media11
- 23. Fan Pages on Facebook9/30/2009Staying Connected with Your Community Through Social Media12
- 24. Data from Fan Pages9/30/2009Staying Connected with Your Community Through Social Media13
- 25. Group Pages on Facebook9/30/2009Staying Connected with Your Community Through Social Media14
- 26. Group Pages on Facebook9/30/2009Staying Connected with Your Community Through Social Media15
- 27. Twitter9/30/2009Staying Connected with Your Community Through Social Media16
- 28. TwitterTwitter is a micro-blogging service, which are text-basedMore than 25 million accountsTweets are updates or a miniature blogAnnouncementsreTweetsDirect messagesNews reportingMarketing9/30/2009Staying Connected with Your Community Through Social Media17
- 29. Twitter Platforms9/30/2009Staying Connected with Your Community Through Social Media18
- 30. Twitter Mobile9/30/2009Staying Connected with Your Community Through Social Media19Windows Mobile Twitter Clients Which is the right Windows Mobile Twitter microblogging client for you?Tiny Twitter http://www.tinytwitter.com
- 34. Twikinihttp://www.trinketsoftware.comMost reviewers recommend ceTwit and PockeTwithttp://www.brighthub.com/mobile/windows-mobile-platform.aspxI have chosen ceTwit Stripped down Twitter client for Windows Mobile device Tiny download Resource-light installation No fussy graphics
- 35. TwitPicTwitPic.com almost seems like it was developed for ExtensionQuick sharing of photos on the go from a mobile phoneMeans to get a photo out for diagnostics or comments9/30/2009Staying Connected with Your Community Through Social Media20
- 36. PlaxoPlaxo is an online address book and a social networking service20 million usersPlaxo will provide several feed linkagesThis was my first service and I used originally to help manage my Outlook contactsI use the Plaxo Badge to combine many services9/30/2009Staying Connected with Your Community Through Social Media21
- 37. NingNing is a mans to create your own social networkASHS is making use of Ning for its working groupsOwner controlledPrivate Forums9/30/2009Staying Connected with Your Community Through Social Media22
- 38. What are the costs?Most are free servicesLinkedIn has a fee-service that provides more dataAdvertisement is available on FacebookWhat is the value of your time?What does it cost for your specific service to access the sites?9/30/2009Staying Connected with Your Community Through Social Media23
- 39. Making them work togetherFind applications that make it easyFacebook and Twitter are easily linkedTools such as FriendFeed will merge postings from blogs automaticallyDon’t be afraid to recycle materialsStay currentFind the social media platforms that you like and enjoyMake sure that you keep it funPromote self9/30/2009Staying Connected with Your Community Through Social Media24
- 40. Tools to manage the informationUse your blog with widgets that link services9/30/2009Staying Connected with Your Community Through Social Media25
- 41. Tools to manage the information9/30/2009Staying Connected with Your Community Through Social Media26Consider using an aggregator (rss feed)
- 42. Tools to manage the information9/30/2009Staying Connected with Your Community Through Social Media27Develop a personal portal with a reader
- 43. Tools to manage the information9/30/2009Staying Connected with Your Community Through Social Media28Develop a personal portal with a reader
- 44. Things to rememberKeep it professionalPost what is meaningfulMake sure that your information is currentMake sure that your information is correctMake sure that your information is relevantTake care in the use of autofeed servicesFollow many others, but use filtersRemember, social media is social and PUBLIC9/30/2009Staying Connected with Your Community Through Social Media29
- 45. 9/30/200930Staying Connected with Your Community Through Social MediaFor more information, contact me athttp://ghex.colostate.edu/http://www.twitter.com/newman7118http://twitpic.com/photos/newman7118http://www.facebook.com/senewmanhttp://ghadvisor.blogspot.comhttp://www.linkedin.com/in/snewman7118stevennewman@chat.extension.orgsteven.newman@colostate.eduAnd….. (970) 491-7118