SlideShare a Scribd company logo
Praveen Sidola
                                                                                                1021026
                               Managing Technology
                                                                                                 MBA -J


      Technology management addresses the effective identification, selection, acquisition,
      development, exploitation and protection of technologies (product, process and
      infrastructure) needed to achieve, maintain [and grow] a market position and business
      performance in accordance with the company’s objectives.
    • Establishing and maintaining the linkages between technological resources and
       company objectives is of vital importance and represents a continuing challenge for
       many firms. This requires effective communication and knowledge management,
       supported by appropriate tools and processes of particular importance is the dialogue
       and understanding that needs to be established between the commercial and
       technological functions in the business.
    • Effective technology management requires a number of management processes for
       identification, selection, acquisition, exploitation and protection of technology. These
       processes are not always very visible in firms, and are typically distributed within
       other business processes, such as strategy, innovation and operations.




Technology management framework, showing technology management processes (identification,
selection, acquisition, exploitation and protection), business processes (strategy, innovation and
operations), highlighting the dialogue that is needed between the commercial and technological
functions in the business to support effective technology management

Bibliography - Robert Phaal, Clare J.P. Farrukh, David R. Probert “Technology roadmapping A
planning framework for evolution and revolution” Department of Engineering, University of
Cambridge, Mill Lane, Cambridge, CB2 1RX, UK, Received 9 May 2003; received in revised form
20 May 2003; accepted 26 May 2003
Technology change is one of the principal drivers of competition. It play major role in industry
structural change, as well as in creating new industries. The technological change itself lower cost or
enhances differentiation and the firm’s technological lead is sustainable.
                   Product &Process Technology & the Generic Strategies

Technological        Cost                 Differentiation      Cost Focus           Differentiation
change               Leadership                                                     Focus
Product              Product              Product              Product              Product design
Technological        development to       development to       development to       to meet the need
Change               reduce to            enhance product      design in only       of particular
                     product cost by      quality, feature,    enough               segment better
                     lowering             deliverability, or   performance for      then broadly-
                     material content,    switching cost       the target           target
                     facilitating ease                         segment need         competitor
                     of manufacture
                     simply logistical
                     requirement etc
Process              Learning curve       process              Process              Process
Technological        process              development to       development to       development to
Change               improvement to       support high         tune the value       tune the value
                     reduce material      tolerance ,          chain to             chain to segment
                     usage or lower       greater quality      segment's needs      needs in order to
                     labour input         control, more        in order to lower    raise buyer
                     Process              reliable             the cost of          value
                     development to       scheduling,
                     enhance                                   serving the
                     economies of         faster response      segment
                     scale                time to order &
                                          other dimension
                                          that raise buyer
                                          value

                                Formulating technology Strategy
   Analytical steps in formulating technology strategy in order to turn technology into a
                      competitive weapons rather then scientific curiosity
          Identify all the distinct technologies & sub technologies in the value chain
Identify potentially relevant technologies in other industries or under scientific development
                   Determine the likely path of change of key technologies
   Determine which technology & potential technological change are most significant for
                          competitive advantage and industry structure
Access firm relative capabilities in important technologies & the cost of making improvement
 Select a technology strategy, encompassing all important technologies, that reinforces the
                                 firm overall competitive strategy
            Refine the business unit technologies strategies at the corporate level


Bibliography - Michael E. porter “Competitive Advantage” article “Technology & Competitive
Advantage” Free press A division of Simons & Schuster,Inc new York 10020, Vol.1 (2004) page
No(164-200)

More Related Content

PPTX
Manufacturing strategy
PDF
Chapter 5 design_of_goods_and_services
PPTX
B U S I N E S S S T R A T E G Y C O N T E X T F O R O P E R A T I O N S ...
PDF
HCLT Whitepaper: Value Engineering
PDF
kurt salmon white paper consumer driven product development
PPTX
Customer Process Management
PPT
Ch01.Operation Strategy
PPT
Operations management
Manufacturing strategy
Chapter 5 design_of_goods_and_services
B U S I N E S S S T R A T E G Y C O N T E X T F O R O P E R A T I O N S ...
HCLT Whitepaper: Value Engineering
kurt salmon white paper consumer driven product development
Customer Process Management
Ch01.Operation Strategy
Operations management

What's hot (18)

PPT
C2 operations strategy
PPTX
PDF
Glass manufacturing plant operational excellence catalog
PPTX
PT1-Jaewon
PDF
Applying Quality Function Deployment method for business architecture alignment
PDF
Chapter 07 process_strategy
PPT
PDF
Order Winning
PPTX
The purpose of the operations function
PPTX
Fulfillment Supply Chain Strategy Development
PPT
PPT
104vendor Appraisal
PPT
PPT
101 lect7 strategy
PPTX
Organizational Function: Operations
PPT
3 Fungsi Bisnis
PPT
Quality Function Development
PDF
Bill Stankiewicz Scope 2010 Supply Chains For The 21st Century
C2 operations strategy
Glass manufacturing plant operational excellence catalog
PT1-Jaewon
Applying Quality Function Deployment method for business architecture alignment
Chapter 07 process_strategy
Order Winning
The purpose of the operations function
Fulfillment Supply Chain Strategy Development
104vendor Appraisal
101 lect7 strategy
Organizational Function: Operations
3 Fungsi Bisnis
Quality Function Development
Bill Stankiewicz Scope 2010 Supply Chains For The 21st Century
Ad

Similar to Managing technology (20)

PPTX
How Value Creator supports Technology Management
PDF
Strategic Mgmt Of Techn In Tough Times V1.0
PDF
Lecture 7 - Sectoral characteristics of technological change
PPTX
Mark Munday Innovate Carolina 2012
PPTX
Dell divya
PPT
PDF
IMT Lecture: Transforming Invention To Innovation
PPSX
Product innovation
PDF
The changing Face
PDF
Tech innovation s7_trm
PDF
IMT Lecture: Transfer of Technology from.R+D MM-Biztel-29Jul09
PPTX
Technological evolution and radical
PPTX
Technological evolution and radical
PPT
Presentation to supplyFORCE meeting
PPTX
Innovation In The Downturn
DOC
Unit 1 production and operation management
PPT
STARTGAME factory - paradigm shift in manufacturing
PDF
Understanding Technology in Business Networks
PPTX
Product planning complete Mktg7 Reporter #1 Finals
PDF
Idea management systems drive competitiveness
How Value Creator supports Technology Management
Strategic Mgmt Of Techn In Tough Times V1.0
Lecture 7 - Sectoral characteristics of technological change
Mark Munday Innovate Carolina 2012
Dell divya
IMT Lecture: Transforming Invention To Innovation
Product innovation
The changing Face
Tech innovation s7_trm
IMT Lecture: Transfer of Technology from.R+D MM-Biztel-29Jul09
Technological evolution and radical
Technological evolution and radical
Presentation to supplyFORCE meeting
Innovation In The Downturn
Unit 1 production and operation management
STARTGAME factory - paradigm shift in manufacturing
Understanding Technology in Business Networks
Product planning complete Mktg7 Reporter #1 Finals
Idea management systems drive competitiveness
Ad

More from Praveen Sidola (20)

PDF
Assigns the right people to the right tasks.docx
PPT
Contract an obligation
PPTX
Fundamental for successful business
PPTX
Aastha & Praveen’s wedding card - 6th October 2013 Lucknow
PPTX
3G Underperformance - Reasons & Learning’s for Successful 4G Implementation
PPTX
Agile Project management
PDF
Over production
PPTX
Operation in service sector
PDF
Indian telecom service providers
PDF
PDF
Turner test prep co
PPTX
IT & telecommunication
PPTX
Exxon molil
PPTX
Oprh winfrey
PPTX
Apple vs Microsoft
PPTX
Social rights
PPTX
Six sigma
PPTX
Operations Information system In India And the Global Environment
PPTX
Non of my business (Case)
PPTX
Benchmarking
Assigns the right people to the right tasks.docx
Contract an obligation
Fundamental for successful business
Aastha & Praveen’s wedding card - 6th October 2013 Lucknow
3G Underperformance - Reasons & Learning’s for Successful 4G Implementation
Agile Project management
Over production
Operation in service sector
Indian telecom service providers
Turner test prep co
IT & telecommunication
Exxon molil
Oprh winfrey
Apple vs Microsoft
Social rights
Six sigma
Operations Information system In India And the Global Environment
Non of my business (Case)
Benchmarking

Recently uploaded (20)

PDF
Power and position in leadershipDOC-20250808-WA0011..pdf
PDF
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
DOCX
unit 1 COST ACCOUNTING AND COST SHEET
PDF
Roadmap Map-digital Banking feature MB,IB,AB
PDF
20250805_A. Stotz All Weather Strategy - Performance review July 2025.pdf
PPTX
5 Stages of group development guide.pptx
PPT
340036916-American-Literature-Literary-Period-Overview.ppt
PPT
Data mining for business intelligence ch04 sharda
PDF
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
PDF
WRN_Investor_Presentation_August 2025.pdf
PDF
pdfcoffee.com-opt-b1plus-sb-answers.pdfvi
PPTX
AI-assistance in Knowledge Collection and Curation supporting Safe and Sustai...
PDF
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
PDF
Laughter Yoga Basic Learning Workshop Manual
PDF
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
PPTX
Amazon (Business Studies) management studies
DOCX
Business Management - unit 1 and 2
PDF
Unit 1 Cost Accounting - Cost sheet
PDF
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
PDF
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
Power and position in leadershipDOC-20250808-WA0011..pdf
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
unit 1 COST ACCOUNTING AND COST SHEET
Roadmap Map-digital Banking feature MB,IB,AB
20250805_A. Stotz All Weather Strategy - Performance review July 2025.pdf
5 Stages of group development guide.pptx
340036916-American-Literature-Literary-Period-Overview.ppt
Data mining for business intelligence ch04 sharda
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
WRN_Investor_Presentation_August 2025.pdf
pdfcoffee.com-opt-b1plus-sb-answers.pdfvi
AI-assistance in Knowledge Collection and Curation supporting Safe and Sustai...
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
Laughter Yoga Basic Learning Workshop Manual
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
Amazon (Business Studies) management studies
Business Management - unit 1 and 2
Unit 1 Cost Accounting - Cost sheet
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034

Managing technology

  • 1. Praveen Sidola 1021026 Managing Technology MBA -J Technology management addresses the effective identification, selection, acquisition, development, exploitation and protection of technologies (product, process and infrastructure) needed to achieve, maintain [and grow] a market position and business performance in accordance with the company’s objectives. • Establishing and maintaining the linkages between technological resources and company objectives is of vital importance and represents a continuing challenge for many firms. This requires effective communication and knowledge management, supported by appropriate tools and processes of particular importance is the dialogue and understanding that needs to be established between the commercial and technological functions in the business. • Effective technology management requires a number of management processes for identification, selection, acquisition, exploitation and protection of technology. These processes are not always very visible in firms, and are typically distributed within other business processes, such as strategy, innovation and operations. Technology management framework, showing technology management processes (identification, selection, acquisition, exploitation and protection), business processes (strategy, innovation and operations), highlighting the dialogue that is needed between the commercial and technological functions in the business to support effective technology management Bibliography - Robert Phaal, Clare J.P. Farrukh, David R. Probert “Technology roadmapping A planning framework for evolution and revolution” Department of Engineering, University of Cambridge, Mill Lane, Cambridge, CB2 1RX, UK, Received 9 May 2003; received in revised form 20 May 2003; accepted 26 May 2003
  • 2. Technology change is one of the principal drivers of competition. It play major role in industry structural change, as well as in creating new industries. The technological change itself lower cost or enhances differentiation and the firm’s technological lead is sustainable. Product &Process Technology & the Generic Strategies Technological Cost Differentiation Cost Focus Differentiation change Leadership Focus Product Product Product Product Product design Technological development to development to development to to meet the need Change reduce to enhance product design in only of particular product cost by quality, feature, enough segment better lowering deliverability, or performance for then broadly- material content, switching cost the target target facilitating ease segment need competitor of manufacture simply logistical requirement etc Process Learning curve process Process Process Technological process development to development to development to Change improvement to support high tune the value tune the value reduce material tolerance , chain to chain to segment usage or lower greater quality segment's needs needs in order to labour input control, more in order to lower raise buyer Process reliable the cost of value development to scheduling, enhance serving the economies of faster response segment scale time to order & other dimension that raise buyer value Formulating technology Strategy Analytical steps in formulating technology strategy in order to turn technology into a competitive weapons rather then scientific curiosity Identify all the distinct technologies & sub technologies in the value chain Identify potentially relevant technologies in other industries or under scientific development Determine the likely path of change of key technologies Determine which technology & potential technological change are most significant for competitive advantage and industry structure Access firm relative capabilities in important technologies & the cost of making improvement Select a technology strategy, encompassing all important technologies, that reinforces the firm overall competitive strategy Refine the business unit technologies strategies at the corporate level Bibliography - Michael E. porter “Competitive Advantage” article “Technology & Competitive Advantage” Free press A division of Simons & Schuster,Inc new York 10020, Vol.1 (2004) page No(164-200)