manajemen strategi pertemuan 5 Chapter5.ppt

Ch 4 -1
Copyright 2013 Prentice Hall
Chapter 5
The Internal Assessment
Strategic
Management:
Concepts & Cases
11th
Edition
Fred David

Ch 4 -2
 Internal strengths/weaknesses
 External opportunities/threats
 Clear statement of mission
Nature of an Internal Audit
Basis for Objectives & Strategies

Ch 4 -3
Internal Audit
•Information from:
•Management
•Marketing
•Finance/accounting
•Production/operations
•Research & Development
•Management Information Systems
Parallels process of external audit

Ch 4 -4
Resource Based View (RBV)
Approach to Competitive Advantage
Internal resources are more important
than external factors

Ch 4 -5
Three All Encompassing Categories
1. Physical resources such as all
factories and equipment, location,
machinery, technology
2. Human resources, such as employee,
experience, training
3. Organizational resources, such as
patents, databases, information
systems, copyrights, trademarks

Ch 4 -6
In order for resources to be valuable,
they must emphasize three things,
among others
 Rare
 Hard to imitate
 Not easily substitutable

Ch 4 -7
Integrating Strategy & Culture
Pattern of behavior developed by an
organization as it learns to cope with its
problem of external adaptation and
internal integration…is considered valid
and taught to new members
Organizational Culture

Ch 4 -8
Cultural
Products
Values
Legends Beliefs
Heroes Rites
Symbols Rituals
Myths
Integrating Strategy & Culture

Ch 4 -9
Management
Planning
Stage When Most
Important
Function
Strategy Formulation
Organizing Strategy Implementation
Motivating Strategy Implementation
Controlling Strategy Evaluation

Ch 4 -10
Marketing
Customer Needs/Wants for Products/Services
1. Defining
2. Anticipating
3. Creating
4. Fulfilling

Ch 4 -11
Marketing
Marketing Functions
1. Customer analysis
2. Selling products/services
3. Product & service planning
4. Pricing
5. Distribution
6. Marketing research
7. Opportunity analysis

Ch 4 -12
Finance/Accounting
Finance/Accounting Functions
1. Investment decision (Capital budgeting)
2. Financing decision
3. Dividend decision
4. Financial analysis – Key financial ratios

Ch 4 -13
Production/Operations
Production/Operations Functions
 Process
 Capacity
 Inventory
 Workforce
 Quality

Ch 4 -14
Research & Development
Research & Development Functions
 Development of new products before
competitors
 Improving product quality
 Improving manufacturing processes to
reduce costs

Ch 4 -15
Management Information
Systems
 Information Systems
 CIO/CTO
 Security
 User-friendly
 E-commerce

Ch 4 -16

Ch 4 -17

manajemen strategi pertemuan 5 Chapter5.ppt

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