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Welcome to
An Interactive Workshop on
Map Your User’s Ecosystem
OpenText UXD Team
Key takeaways :
• Understand the key concepts behind user’s ecosystem.
• Hands-on in ecosystem mapping.
• Gain insights, identify problems and explore opportunities.
Your Thoughts !
What do you think is an Ecosystem?
Misconceptions about Ecosystem Map
• “Ecosystem thinking is about designing for multiple devices”
• “Only larger companies need to think about designing ecosystems”
• “Ecosystem thinking is very complicated”
So, What is an Ecosystem?
Ecosystem is the term given to a set of attributes
………that function together in symbiotic way
Users
involved
People
they interact with
Services
available to them
Practices
they perform
Information
they use/share
Channels
they use to communicate
Emotions
they go through
Where does this Ecosystem fit
Business Users
Technology
Ecosystem
Ecosystem Map Samples
Ecosystem Map Samples
Business Goal
A system that can improvise the current
Movie Ticket Booking and Watching experience.
Other players in the market: BookMyShow, Justickets..
How would you
like to approach?
Lets make an Ecosystem Map
Pick up your stationery and lets get started
How to start…
Lets Review
Map Your User’s Ecosystem
Map Your User’s Ecosystem
Map Your User’s Ecosystem
Map Your User’s Ecosystem
Map Your User’s Ecosystem
Map Your User’s Ecosystem
Map Your User’s Ecosystem
Map Your User’s Ecosystem
Thoughts, Questions, Comments ?
What Next?
Business Users
Technology
UCD
Thank You !
Have feedback / Have any thoughts?
Write to us : hyd-uxd@opentext.com

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Map Your User’s Ecosystem