Mapping the cleanweb sector: the IYWTo approach
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The document outlines the IYWTO approach to mapping the cleanweb sector, initiated to raise public awareness and engagement around digital projects addressing climate change. It includes details on the project's launches, current status, and the various forms of empowerment it seeks to promote. Workshops are suggested for simplifying mapping efforts and enhancing communication about cleanweb innovations to resonate emotionally with the public.
Mapping the cleanweb sector: the IYWTo approach
- 1. Mapping the Cleanweb sector: the IYWTo approach Francesco Cara, Head of product
- 2. IYWTo,that is “if you want to” Started: July 2015 Goal: make the general public aware and engaged with the Cleanweb Approach: map and promote digital projects to act on climate change Status: 1st beta release launched in October 2015; 2nd beta release launched in December 2015
- 3. Landing page
- 5. Project page
- 7. Why we started IYWTo? Concern: environmental degradation and climate change Frustration: how slowly our societies and our economies are responding and adapting Belief: the web, as a technology, a mindset, a set of values can drive change by empowering people to be actors of the change, as innovators and as users
- 8. Forms of empowerment Consumer to producer: charge your car, landshare Control product lifecyle: electronic reuse, restart Permissionless innovation: ecosia, breading, olio Disintermediation: loco2 energy, trillion fund
- 9. MAP + PROMOTE + ENGAGE Find Browse Share Save Search Rate, review, comment Analyse Tweet, Blog Add projects Organise Connect Present projects
- 10. What has been mapped? 462 projects 264 urls 146 project pages
- 11. MAP + PROMOTE + ENGAGE Find Browse Share Save Search Rate, review, comment Analyse Tweet, Blog Add projects Organise Connect Present projects
- 12. Workshop 1 Mapping the cleanweb is a huge task. Can you think of ways that would simplify and speed up mapping? 1. Technologies we might use, like bots 2. Partnerships we might set up, e.g. student associations, charities or environmental groups 3. Campaigns we might run, such as games and prizes Can you come up with 6 to 10 ideas and order them according to two dimensions: likelihood of success and complexity of execution, from the easiest and most successful to the most complex and less likely to succeed?
- 13. Workshop 2 Finding ways to talk about the cleanweb that resonate with the general public is very hard. We tend to use a technical language and to emphasize rational benefits. How can passion and excitement be also communicated? Can you think of more human ways to talk about the benefits of cleanweb innovations that engage also on an emotional level? 1. Imaginaries like the frictionless consumption promised by the apps world 2. Epic stories of massive transformations, e.g. connecting solar panels, electric cars, charge points, microgrids 3. Identification with innovators and their dreams, e.g. Elon Musk Can you come up with 3 to 5 stories that link cleanweb innovations with deeper human dreams and drivers?