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Mark Richardson Presents:
Control Your Day Before it Controls You
marketing@surefirelocal.com
2SurefireLocal.com
Get Marketing Back to Work
Hardworking Marketing for Hardworking People
Surefire Local multiplies the impact of your online marketing efforts by
helping you see and strengthen all your online activities from a single
platform - so you can finally get the quality leads you really want.
See More - like what you’re
spending, where it’s going, and
how much business it’s
bringing back
Do More - by making all your
online marketing activities work
harder, and all from a single
login - from your website to
Facebook and everything in
between
Get More Help - by partnering
with seasonal marketing
experts who actually know
your industry and your
business
3SurefireLocal.com
Today’s Speaker!
Mark Richardson
Author, Speaker, Thought Leader
in the Remodeling Industry
Control Your Day
Before It Controls You
Mark G. Richardson
mrichardson@mgrichardson.com
301.275.0208
To better understand time
To share strategies to control better your time
To introduce you to a Time Mastery Tool
Webinar Goals
Understanding Time
Technology optional
Time built value
“Free time”
Return calls next day
Dependent on Technology
“Office hours”
24 hours in a day
Time is not on your side
Time is not “Free”
Return calls that hour
24/7
24 hours in a day
20 YEARS AGO TODAY
How Has Time Changed?
Quotes About Time
“Time is Money” Ben Franklin
“Work expands as to fill the time available
for its completion” Cyril Parkinson
“Time has no meaning in itself unless we
choose to give it significance” Leo
Buscaglia
Translate Time
1 Hr = 6 Mile Run or $100
2 Hrs = Watch a movie or $200 or a date
3 Hrs = Drive to the Beach or $300
4 Hrs = Fly from DC to California or $400
8 Hrs = Build a small deck or $800 or ???
Save 10 min a day = 60 hours(yr.) = a week’s = vacation = or?
8 am 10am 12pm 2 pm 4pm
Make time more concrete and meaningful!
Efficient = Doing things with the least
resources in the shortest amount of
time.
Effective = Accomplishing the desired
goal or outcome in the best way.
Effective vs. Efficient
Proactive vs. Reactive
How much of your day is reactive (others control)
vs. proactive (you control)?
_______% reactive vs. _______% proactive
The primary sources of reactive activities are?
#1 Clients
#2 Team
#3 Family
Proactive vs. Reactive
WHY?
Do you want to…
Reduces stress (overwhelm)?
Accomplish more?
Invest “time” to improve?
Keep promises?
Exceed expectations?
Think more clearly?
Achieve medium & long term goals?
Why is Being in Control of Your Day Important?
BOTTOM LINE: FEEL BETTER & MORE FULFILLED!
Taking
Inventory
The Numbers Don’t Lie
The Time Blends
What % of your time do you spend on ...
Short term ( this week )?
Medium Term ( 1 to 4 week )?
Longer term ( 4 week + )?
Time Blend %
Top 5 to 7 categories of your time?
What % of your time per week do you
spend in each?
What is the ideal % of each ?
Time Blend %
What would an ideal day look like?
What would an ideal week look like ?
What would an ideal month look like ?
Time Inventory
Time Skills
Success
80% Science 20% Art
Make Time Visual if you can see it you get it
8:00
10:00
12:00
2:00
4:00
6:00
__________
__________
Estimating Time
You Can’t Eat an
Elephant in One Bite
➢Break activities into parts
➢Write it down
➢Use ranges ( 60 to 90 min or 60 to 65 min )
➢Guess then measure it
➢Make it visual
➢Practice
➢Make it fun
Estimating Tips
As Mark has mentioned, we
have access to advanced
copies of his new book
We’d love to give this to you as
a gift. It takes today’s webinar
information to the next level!
SurefireLocal.com 27
Time Mastery
System
Step 1 Set Up (Preparation)
Step 2 “Brain Dump” (“To Do List”)
Step 3 “Time out” (Reflect)
Step 4 Attach proper time to activities (# of min)
Step 5 Time line set up (Create a plan)
Step 6Analysis of “Brain Dump” (add up min)
Step 7 Block out events
Step 8Incorporate activities into time line
Step 9Launch “A”
Step 10 Monitor, Monitor, Monitor (every 60 to 90 mins)
The Time Mastery Process
30 day min. commitment (forms a habit)
1st. Week will be very tough
Follow techniques 100%
You must invest min. 30 minutes a day (am)
Include professional and personal activities
Try to be disciplined but not obsessed!
Framework for 30 Days
You must be in a Quiet Place
Start at least 60 min before first scheduled activity
Try to be in a consistent place (adjust to environment that day)
Have all your data/notes/tools/computer in front of you
Turn your cell phone off!
SET UP(am)
Lunch
Set...BM/JH/JA/MK
Call John - Velux Training
JS mtg. sales profile system
Meeting with Smith
MK Card
BM one on one
Call GM… lease, trip, agenda
Miller contract review
ME B-Day
Call Jim
Set PM (Kit. Mtg.)
Call Tom K (Oregon)
CK w/WJFK schedule
Call TB sales/vm/temp
Reactive time (Misc.)
New Training
Concept
Set JR Lunch
D
A
C
D
B
F
E
C
A
F
C
C
F
A
F
F
F
• Brain
Dump
80
90
85
80
60
160
Wed. 9/6/16 … “balance”
20
20
30
60
90
15
60
30
30
10
5
20
35
30
60
120
30
10
675 minutes / 60 = 11.25 hrs.
• Time out
• Attach
time to
activities
• Time line
set up
• Incorporate
activities
into time
line
• Analysis of
“Brain Dump”
• Launch “A”
• Monitor,
Monitor, Monitor
____________________
__________
__________
A
B
C
D
E
F
Planning 6:30
7:00
8:30
10:00
12:30
2:00
3:00
6:00
• Block out
events
➢Force 14 hours into a 10 hour day
➢Activities ( Brain Dump ) too general
➢Doing only a 15 min plan
➢Not being in a quiet place to plan
➢Getting Creative in the process
➢Not monitoring every 60 to 90 min.
➢Giving up on the time system too soon.
Common Mistakes
➢Should I do this over on the weekend?
➢Can I use another type of notebook?
➢When should I return emails/calls?
➢Can I do the planning the night before?
➢What if my brain dump does not add up to the time
allowed in the day?
➢Can I make changes to the plan during the day?
➢What happens if my day crashes and burns?
FAQ
Success
is a
Verb
The road to hell
is paved with
good intentions
Thank You
Mark G. Richardson
mrichardson@mgrichardson.com
301.275.0208
As Mark has mentioned, we
have access to advanced
copies of his new book
We’d love to give this to you as
a gift. It takes today’s webinar
information to the next level!
SurefireLocal.com 38
39
See More - like what you’re spending, where
it’s going, and how much business it’s
bringing back
Do More - by making all your online
marketing activities work harder, and all
from a single login - from your website to
Facebook and everything in between
Get More Help - by partnering with seasonal
marketing experts who actually know your
industry and your business
Get Marketing
Back to Work
Hardworking Marketing for Hardworking People
Learn specific ways that could
make your own marketing
work a lot harder!
Call
(888) 804-8685
Email
marketing@surefirelocal.com
...and get a Google Chromecast just for chatting!
SurefireLocal.com
www.SurefireLocal.com marketing@surefirelocal.com

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Mark G. Richardson Presents: Control Your Day Before Your Day Controls You

  • 1. Mark Richardson Presents: Control Your Day Before it Controls You marketing@surefirelocal.com
  • 2. 2SurefireLocal.com Get Marketing Back to Work Hardworking Marketing for Hardworking People Surefire Local multiplies the impact of your online marketing efforts by helping you see and strengthen all your online activities from a single platform - so you can finally get the quality leads you really want. See More - like what you’re spending, where it’s going, and how much business it’s bringing back Do More - by making all your online marketing activities work harder, and all from a single login - from your website to Facebook and everything in between Get More Help - by partnering with seasonal marketing experts who actually know your industry and your business
  • 3. 3SurefireLocal.com Today’s Speaker! Mark Richardson Author, Speaker, Thought Leader in the Remodeling Industry
  • 4. Control Your Day Before It Controls You Mark G. Richardson mrichardson@mgrichardson.com 301.275.0208
  • 5. To better understand time To share strategies to control better your time To introduce you to a Time Mastery Tool Webinar Goals
  • 7. Technology optional Time built value “Free time” Return calls next day Dependent on Technology “Office hours” 24 hours in a day Time is not on your side Time is not “Free” Return calls that hour 24/7 24 hours in a day 20 YEARS AGO TODAY How Has Time Changed?
  • 8. Quotes About Time “Time is Money” Ben Franklin “Work expands as to fill the time available for its completion” Cyril Parkinson “Time has no meaning in itself unless we choose to give it significance” Leo Buscaglia
  • 9. Translate Time 1 Hr = 6 Mile Run or $100 2 Hrs = Watch a movie or $200 or a date 3 Hrs = Drive to the Beach or $300 4 Hrs = Fly from DC to California or $400 8 Hrs = Build a small deck or $800 or ??? Save 10 min a day = 60 hours(yr.) = a week’s = vacation = or? 8 am 10am 12pm 2 pm 4pm Make time more concrete and meaningful!
  • 10. Efficient = Doing things with the least resources in the shortest amount of time. Effective = Accomplishing the desired goal or outcome in the best way. Effective vs. Efficient
  • 12. How much of your day is reactive (others control) vs. proactive (you control)? _______% reactive vs. _______% proactive The primary sources of reactive activities are? #1 Clients #2 Team #3 Family Proactive vs. Reactive
  • 13. WHY?
  • 14. Do you want to… Reduces stress (overwhelm)? Accomplish more? Invest “time” to improve? Keep promises? Exceed expectations? Think more clearly? Achieve medium & long term goals? Why is Being in Control of Your Day Important? BOTTOM LINE: FEEL BETTER & MORE FULFILLED!
  • 18. What % of your time do you spend on ... Short term ( this week )? Medium Term ( 1 to 4 week )? Longer term ( 4 week + )? Time Blend %
  • 19. Top 5 to 7 categories of your time? What % of your time per week do you spend in each? What is the ideal % of each ? Time Blend %
  • 20. What would an ideal day look like? What would an ideal week look like ? What would an ideal month look like ? Time Inventory
  • 23. Make Time Visual if you can see it you get it 8:00 10:00 12:00 2:00 4:00 6:00 __________ __________
  • 25. You Can’t Eat an Elephant in One Bite
  • 26. ➢Break activities into parts ➢Write it down ➢Use ranges ( 60 to 90 min or 60 to 65 min ) ➢Guess then measure it ➢Make it visual ➢Practice ➢Make it fun Estimating Tips
  • 27. As Mark has mentioned, we have access to advanced copies of his new book We’d love to give this to you as a gift. It takes today’s webinar information to the next level! SurefireLocal.com 27
  • 29. Step 1 Set Up (Preparation) Step 2 “Brain Dump” (“To Do List”) Step 3 “Time out” (Reflect) Step 4 Attach proper time to activities (# of min) Step 5 Time line set up (Create a plan) Step 6Analysis of “Brain Dump” (add up min) Step 7 Block out events Step 8Incorporate activities into time line Step 9Launch “A” Step 10 Monitor, Monitor, Monitor (every 60 to 90 mins) The Time Mastery Process
  • 30. 30 day min. commitment (forms a habit) 1st. Week will be very tough Follow techniques 100% You must invest min. 30 minutes a day (am) Include professional and personal activities Try to be disciplined but not obsessed! Framework for 30 Days
  • 31. You must be in a Quiet Place Start at least 60 min before first scheduled activity Try to be in a consistent place (adjust to environment that day) Have all your data/notes/tools/computer in front of you Turn your cell phone off! SET UP(am)
  • 32. Lunch Set...BM/JH/JA/MK Call John - Velux Training JS mtg. sales profile system Meeting with Smith MK Card BM one on one Call GM… lease, trip, agenda Miller contract review ME B-Day Call Jim Set PM (Kit. Mtg.) Call Tom K (Oregon) CK w/WJFK schedule Call TB sales/vm/temp Reactive time (Misc.) New Training Concept Set JR Lunch D A C D B F E C A F C C F A F F F • Brain Dump 80 90 85 80 60 160 Wed. 9/6/16 … “balance” 20 20 30 60 90 15 60 30 30 10 5 20 35 30 60 120 30 10 675 minutes / 60 = 11.25 hrs. • Time out • Attach time to activities • Time line set up • Incorporate activities into time line • Analysis of “Brain Dump” • Launch “A” • Monitor, Monitor, Monitor ____________________ __________ __________ A B C D E F Planning 6:30 7:00 8:30 10:00 12:30 2:00 3:00 6:00 • Block out events
  • 33. ➢Force 14 hours into a 10 hour day ➢Activities ( Brain Dump ) too general ➢Doing only a 15 min plan ➢Not being in a quiet place to plan ➢Getting Creative in the process ➢Not monitoring every 60 to 90 min. ➢Giving up on the time system too soon. Common Mistakes
  • 34. ➢Should I do this over on the weekend? ➢Can I use another type of notebook? ➢When should I return emails/calls? ➢Can I do the planning the night before? ➢What if my brain dump does not add up to the time allowed in the day? ➢Can I make changes to the plan during the day? ➢What happens if my day crashes and burns? FAQ
  • 36. The road to hell is paved with good intentions
  • 37. Thank You Mark G. Richardson mrichardson@mgrichardson.com 301.275.0208
  • 38. As Mark has mentioned, we have access to advanced copies of his new book We’d love to give this to you as a gift. It takes today’s webinar information to the next level! SurefireLocal.com 38
  • 39. 39 See More - like what you’re spending, where it’s going, and how much business it’s bringing back Do More - by making all your online marketing activities work harder, and all from a single login - from your website to Facebook and everything in between Get More Help - by partnering with seasonal marketing experts who actually know your industry and your business Get Marketing Back to Work Hardworking Marketing for Hardworking People Learn specific ways that could make your own marketing work a lot harder! Call (888) 804-8685 Email marketing@surefirelocal.com ...and get a Google Chromecast just for chatting! SurefireLocal.com