Mark Williams - Effective use of Linked In
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The document discusses how LinkedIn can be used for effective recruiting. It provides statistics on LinkedIn's large membership base of over 80 million professionals globally. It outlines LinkedIn's three business lines of online marketing solutions, hiring solutions, and its value-added membership. It then gives tips on how to build a professional network and leverage LinkedIn features like groups and introductions for business purposes like recruiting.
Mark Williams - Effective use of Linked In
- 1. © 2010 LinkedIn. All rights reserved. Confidential 0 Effective Recruiting with LinkedIn Mark Williams Mr LinkedIn!
- 2. © 2010 LinkedIn. All rights reserved. Confidential 1 I don’t work here!
- 3. © 2010 LinkedIn. All rights reserved. Confidential 2 MISSION: “Connect the world’s professionals to make them more productive and successful”
- 4. © 2010 LinkedIn. All rights reserved. Confidential 3 80M+ members USA: 52% CAN: 4% BRZ:2% EU: 25% IND: 8% AUS: 2% +3M / month, 1 new member / second Truly Global
- 5. © 2010 LinkedIn. All rights reserved. Confidential 4 Year Members (MM) 2003 0.85 2004 1.6 2005 4.4 2006 8.5 2007 10 2008 33 2009 57 2010 90+ General Network Information 80M+ professionals 1M new members every 10 days, 1+ per second Over 200 countries, 6 languages, 150 industries Quick Stats 1B monthly pageviews 38M monthly global uniques 1.6M unique visitors to homepage daily Linkedin: Global Internet Business Platform
- 6. © 2010 LinkedIn. All rights reserved. Confidential 5 Average user is 43 yrs, 15 years experience 1 billion people searches performed last year Over 700,000 groups 100,000 users join a group every day Statistics
- 7. © 2010 LinkedIn. All rights reserved. Confidential 6 LinkedIn: Three Business Lines OnLine Marketing Solutions Hiring Solutions Value added membership Job postings High margin Largest B2B publisher - Larger than FT, Economist and NYT combined Highly targeted and relevant Matching Talent and opportunity Passive vs Active Massive value
- 8. © 2010 LinkedIn. All rights reserved. Confidential 7 http://talent.linkedin.com
- 9. © 2010 LinkedIn. All rights reserved. Confidential 8 Your Professional Network
- 10. © 2010 LinkedIn. All rights reserved. Confidential 9
- 11. © 2010 LinkedIn. All rights reserved. Confidential 10 Groups = Communities 5 million healthcare professionals on LinkedIn Engage with customers Primary purpose is as an information resource & discussion forum. B2B marketing tool Improves Philips brand recognition Talent pool approaching 20,000 members
- 12. © 2010 LinkedIn. All rights reserved. Confidential 11 What Next?
- 13. © 2010 LinkedIn. All rights reserved. Confidential 12 Making Contact Pick up the phone! LinkedIn message (connection, groups, open link) Inmail (upgraded & corporate accounts) Introduction
- 14. © 2010 LinkedIn. All rights reserved. Confidential 13 Introductions
- 15. © 2010 LinkedIn. All rights reserved. Confidential 14 Example Needed credible names in her industry to attract funding. Joined 6 groups, posted in discussions 40 replies 8 excellent contacts Ex Giorgio Armani MD & current Kelkoo Marketing Director are now on her board!
- 16. © 2010 LinkedIn. All rights reserved. Confidential 15 Do you have a social media policy? Who owns & manages your company profile? What do the profiles of your employees say about your company? How many groups are ‘owned’ by employees What procedures are in place for new starters? What procedure do you have on exit? Are you making full use of your corporate ‘network’? Corporate use of LinkedIn
- 17. © 2010 LinkedIn. All rights reserved. Confidential 16 5 TIPS 1. Build a great profile 2. Build an effective network 3. Join many groups 4. Leverage your employees networks 5. Get involved
- 18. © 2010 LinkedIn. All rights reserved. Confidential 17 A Professional Network “put to work” Q&A? Email mark@etn-training.co.uk LinkedIn – Link2mark.co.uk Twitter – Mr_Linkedin Blog – http://mrlinkedIn.wordpress.com Video tips – www.youtube/mrlinkedin