Marketing 2.0 Explained
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The document discusses Marketing 2.0 and how it differs from traditional Marketing 1.0. Marketing 2.0 focuses on relationships, engagement, insights and creating value for customers through social media marketing, reporting on relationships and research data. It involves strategic use of tactics across multiple channels to build loyalty, trust, credibility and consistency. The goal is to move from traditional marketing to conversations and relationships.
Editor's Notes
- #2: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #3: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #4: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #5: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #6: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #7: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #8: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #9: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #10: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #11: Hello, I'm Roland and I'm a marketing 2.0 consultant, which means that I can help you get away from the megaphones that traditional marketers use. 
- #12: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #13: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #14: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #15: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #16: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #17: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #18: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #19: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #20: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #21: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #22: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #23: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #24: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #25: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #26: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #27: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #28: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #29: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #30: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #31: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #32: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #33: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #34: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.
- #35: These guys haven't figured out that more megaphones not only reduce impact, but actually infuriate people.