Marketing automation with Drupal
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The document discusses the requirements and implementation of marketing automation with Drupal, highlighting the importance of integrating customer data and CRM systems for effective lead nurturing. It outlines a step-by-step approach including data collection, sales process understanding, and content strategy to engage customers throughout their digital journey. Additionally, it emphasizes the flexibility of configuring landing pages and using various modules within Drupal to enhance marketing efforts.
Marketing automation with Drupal
- 1. Marketing Automation with Drupal Manuel Pistner, CEO at Bright Solutions GmbH
- 2. General Requirements for Marketing Automation Marketing Automation Content MarketingTargeting Digital Customer Journey Online Marketing
- 3. General Requirements for Marketing Automation individual individual individual Customer B2B / B2C
- 4. General Requirements for Marketing Automation individual individual individual Customer B2B / B2C time consuming high acquisition expenses
- 5. Solution?
- 7. General Requirements for Marketing Automation high ability of service integration acceptance of digital customer relationship
- 8. General Requirements for Marketing Automation Step 1: Collect customer data
- 9. General Requirements for Marketing Automation Step 2: Sort customer data Sector Position Needs ... Personas
- 10. General Requirements for Marketing Automation Step 3: Pick a powerful CRM service for the data Agile CRM Salesforce SAP Cloud Zohoo CRM Hubspot Drupal CRM Core & Redhen CRM ... Ensure that you can categorise your leads with the CRM. Also, ensure that the API makes a communication between Drupal & the service possible.
- 11. General Requirements for Marketing Automation Tools to measure marketing success Google Analytics etracker Klout Piwik listed CRM systems above ...
- 12. General Requirements for Marketing Automation Step 4: Know the Sales Process A I D A content first! Without content, no attention is expedient ttention nterest esire ction social media, SEO, newsletter, ads, events etc. you convinced your customer/ lead with a successful "A" and "I". They WANT your product. final purchase Lead Nurturing / Sales Funnel
- 13. General Requirements for Marketing Automation experience management COMMERCE MARKETING SERVICE SALES BILLING DATA MANAGEMENT customer / product PLATFORM, INFRASTRUCTURE, INTEGRATION
- 14. Implemention of Marketing Automation with Drupal Individual Digital Customer Journey Your landingpage is key.
- 15. Implemention of Marketing Automation with Drupal Flexible content architecture Panels Paragraphs Media Modul Views Blogs contact us for a quick configuration demo!
- 16. Implemention of Marketing Automation with Drupal Individual Drupal landingpage single site configuration steps content elements / modules onetime setup of teaser, galeries, slider, contact forms etc. multiple flexibility in setting up single sites no need to ask the dev team for a new deployment tag your content so you can add the information to your lead's profile in your CRM
- 17. Implemention of Marketing Automation with Drupal Individual Lead Nurturing Rules Module (Event-Condition-Action) visitor is linked via cookie or already listed in your CRM system Event Condition Action (Rules) visitor views content transfers tag information of the viewed contant to your lead profiles in CRM Interest
- 18. Implemention of Marketing Automation with Drupal Individual Lead Nurturing Basis: tagged lead in CRM system halts in between on your product site: video to show more/ other values, Call-To-Actions etc. start an email campaign according to the tagged target groups Checkout/ shopping basket different communication channels, integrated with Drupal: WEB MOBILE TICKET SYSTEMS etc.
- 19. Implemention of Marketing Automation with Drupal Individual Lead Nurturing No Checkout ensued? tag as "shopping basket dropout" product or delivery charges are too expensive valuable purchase process information visitor is unconvinced of product value offer: voucher, percentages, more valuable content etc.
- 20. Implemention of Marketing Automation with Drupal Rules Module = pivotal point in to perform actions after specific events Content & Commerce performance becomes reality
- 21. Implemention of Marketing Automation with Drupal Drupal Framework with ... ... Content ... Rules ... Panels ... Views landingpage with individual content, for the individual Customer Journey of your customer.
- 22. Questions? on www.brightsolutions.de "Marketing Automation" whitepaper & detailed blog post PS: stay tuned for our
- 23. Thank you for your attention! @manuelpistner pistner@brightsolutions.de www.brightsolutions.de