Marketing Basics
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The document outlines key marketing initiatives that have improved sales over 15 years, emphasizing activities such as lead generation, outbound campaigns, and trade show management. It highlights statistics showing the engagement of B2B marketers in mobile marketing and content marketing for lead generation. The text includes various promotional strategies and tools to enhance customer outreach and market research.
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Marketing Basics
- 1. Can Improve Your Sales Learn How Marketing Initiatives
- 2. Working in sales for 15 years has helped me to be a better marketer! Katy Kelly K2Ink @thekatykelly HELLO!
- 6. Who are they? Customer Data/ Consolidation Outbound Campaigns Tradeshow Management Lead Generation
- 7. 49% of B2B marketers are heavily engaged in mobile marketing for generating leads. “ “ Source: eMarketer
- 8. Who are they? Call Campaign Email Campaigns Call – To – Action Follow-up Outbound Call Campaigns
- 9. Who are they? Ideas Attend vs. Exhibit Literature – Controlled vs. Free Circulation Promo’s Checklists/ Deliverables Tradeshow Management
- 10. Who are they? Marketing Collateral Product Training/ Support Image Refresh Tradeshow Management
- 11. Determine Markets Research Evaluate SWOT Write and Discuss Analysis Market Research
- 12. 71% of B2B marketers use content marketing to generate leads. “ “ Source: MarketingProfs
- 13. Ideas Advertisements Google Adwords Others Promotions
- 14. Call Campaigns Tradeshows Events Others Campaigns
- 15. Schedule Questions Suggestions Tradeshows
- 16. THANK YOU
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