The MARS model of individual behavior outlines four key factors—motivation, ability, role perception, and situational factors—that impact individual performance in various contexts, especially in management and organizational behavior. It highlights the significance of internal and external influences on behavior, as well as the role of values and ethics in guiding actions and decision-making within a workplace. Furthermore, fostering a strong ethical culture is essential for enhancing productivity, maintaining a positive public image, and protecting business assets.