This document discusses how a values-based financial planner can add value by focusing on more than just finances. It outlines Maslow's Hierarchy of Needs, which ranges from basic physiological needs to self-actualization. A values-based financial planner helps clients meet needs higher up the hierarchy like belonging, esteem and self-actualization by providing coaching, reviews, newsletters and supporting clients' life goals and personal projects. The goal is to help clients achieve a sense of fulfilment and make a difference through self-actualization.