Mass Comm Week Stats
Download as PPT, PDF1 like549 views
The document summarizes analytics data from the Mass Comm Week Blog held at Texas State University from October 7th to November 6th. It shows that the blog had over 9,000 unique visitors during the week of Mass Comm Week, and continued attracting visitors afterwards. The blog was successful in promoting and expanding the reach of Mass Comm Week events far beyond the local region, drawing visitors from over 70 countries worldwide. Key speakers like Burnie Burns were very effective at driving traffic to the blog. The analytics provide insights to help improve future participation, promotion, and use of social media.
![Mass Comm Week Blog 2008 Google Analytics Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com](https://image.slidesharecdn.com/mcweekanalytics-1226182712645946-9/85/Mass-Comm-Week-Stats-1-320.jpg)
Mass Comm Week Stats
- 1. Mass Comm Week Blog 2008 Google Analytics Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com
- 2. Mass Comm Week Blog Used blogger; purchased txstatemcweek.com domain $10 – all other features were free Customize blog design; included graphics from print campaign Side bar included Overview/Description, link to full schedule, live video info, Picasa photo slideshow, Twitter feed, related links, blog archive Students posted previews and articles, took pictures, a few shot video, made photo slideshows Live video of three sessions via Ustream.tv; recorded archive
- 3. Absolute Unique Visitors Oct. 7 – Nov. 6 9,380 Week of Mass Comm Week (Oct. 19-Oct. 25) – 8,273 Before MC Week - 453 Since MC Week (until Nov. 6) – 953
- 4. Visits (not unique) Oct. 7 – Nov. 6 11,319 Week of Mass Comm Week (Oct. 19-Oct. 25) – 9,383 Before MC Week - 700 Since MC Week (until Nov. 6) – 1,236
- 5. Pageviews Oct. 7 – Nov. 6 19,831 Week of Mass Comm Week (Oct. 19-Oct. 25) – 15,637 Before MC Week – 1,412 Since MC Week (until Nov. 6) – 2,782
- 6. Visits from Countries 11,319 visits came from 77 Countries US – 8,989 Canada – 808 UK – 668 (179 came from London) Australia – 267 Ireland – 58 New Zealand – 46 Netherlands – 44 Sweden – 42 Germany – 39 Other - 358
- 7. Visits by State 8,989 visits from 52 regions (includes DC and undefined) Texas 3,207 CA – 899 NY – 360 IL – 267 FL – 265 PA – 247 OH – 220 WA – 217 MI – 186 NJ – 179
- 8. Texas Cities Visits San Marcos – 1,309 Austin – 882 San Antonio – 174 McNeil – 120 Houston – 76 Kyle – 74
- 9. Frequency of Visits Most only visited the site one time 1 time - 9,344 2 times - 885 3 times – 297 4 times – 158 5 times – 103 ... 9-14 times– 149 15-25 times– 105 26-50 times- 68 (these indicate a very interested core group) 9 of us visited 201+ times (I'm sure that includes me and Dara, accessing from different locations)
- 10. Traffic Sources - visits Rooster Teeth site referrals – 8,073 Direct to site – 1,349 Google – 454 Blogger search – 348 masscomm.txstate.edu – 306 txstate.edu – 245 twitter.com – 126 inthepinktexas.com – 63 facebook.com – 60 austinchronicle.com 11 star.txstate.edu 11 kchaynes.blogspot.com – 10 ktsw.txstate.edu - 9 What the above shows is that one really connected speaker can drive lots of traffic. It also shows how effective other sites are at generating traffic (dept site, university, twitter, etc.)
- 11. Content Pageviews The home page drew the most Pageviews, 12,782 – drove most content to the site through there. Live stream page – 1,425 Burnie Burns video archive page – 1,220 Mass Comm Week Schedule Page – 807 Scott McClellan Keynote video archive page – 129
- 12. Ustream video pages Burnie Burns – 181 watched live; 3,042 have watched recorded. Scott McClellan – 28 watched live; 93 watched recorded Statesman Twitter panel – 24 watched live; 176 watched recorded
- 13. More detailed analysis since MC Week ended Oct. 24- Nov. 6 1,939 Visits 1,516 Absolute Unique Visitors 4,155 Pageviews Visits US 1620 Canada 103 UK 81 Australia 43 Texas 862 CA 130 NY 51 IL 30 FL 30 San Marcos 397 Austin 244 San Antonio 49 Top Content Home page 1856 Burnie Burns Video Archive page 508 Mass Comm Week Sched 95 Scott McClellan video archive page 83 PR/AD alumni 78 Burnie Burns Preview 55 Fashion Show 50 Web 2.0 in the Real World 35 Traffic Rooster Teeth sites 1020 Direct 267 Google 263 masscomm.txstate.edu 143 bloger.com 109 inthepinktexas.com 25
- 14. Conclusions The Mass Comm Week Blog was a huge success based on number of visitors it generated; continues to generate visits Students were generally enthusiastic about the broad range of participation Live video streams were also very popular. More video streams could be done in the future with proper equipment and staff The blog expanded the reach of Mass Comm Week much further than our region, to the US and globe Improvements can be made in participation, promotion of blog, encouragement of comments, other social media tactics