Mastering LinkedIn
- 1. Presented by: Object 9 Mastering LinkedIn Steffan Pedersen Social Media Lead, Object 9 June | 2016
- 2. My Background Contact: steffanjpedersen@gmail.com UGA Terry Marketing ‘13 Grad Digital Strategist @ Object 9 (marketing agency) ⚽️ + 🎾 player, volunteer 😇, ½ , love to travel and ✈️
- 3. 3OBJECT 9 SOCIAL MEDIA PRESENTATION TODAY. Leveraging your digital presence, content creation, and professionalism to support the job searching efforts. Networking, marketing yourself, organizations, and tips on tools and etiquette.
- 4. 4OBJECT 9 SOCIAL MEDIA PRESENTATION General tips to get set-up. Vanity URLs, credible profiles, thought leadership
- 5. 5OBJECT 9 SOCIAL MEDIA PRESENTATION Tip #1: Secure your personal domain URL and social media vanity handles.
- 6. 6OBJECT 9 SOCIAL MEDIA PRESENTATION Take the extra step.
- 7. 7OBJECT 9 SOCIAL MEDIA PRESENTATION
- 8. 8OBJECT 9 SOCIAL MEDIA PRESENTATION Tip #2: Clean up your profiles, fill them with relevant content, and follow selectively (scarcity effect).
- 9. 9OBJECT 9 SOCIAL MEDIA PRESENTATION Tip #3: Start creating content. Repurpose, repurpose, repurpose.
- 10. 10OBJECT 9 SOCIAL MEDIA PRESENTATION Tip #4: Start attending events and industry-specific networking functions.
- 11. 11OBJECT 9 SOCIAL MEDIA PRESENTATION Physical Networking: Events & Organizations • Be personable. Get outside your comfort zone! • Build real, lasting relationships. • Realize it’s uncomfortable, talk about: – The event, venue, other people you’ve met, – their role at the company, your counterparts at their company, future of their company, their culture, – even what college they attended, restaurants you’ve been to recently, movie, where they live in town, etc. etc.
- 12. 12OBJECT 9 SOCIAL MEDIA PRESENTATION Tip #5: Lock down your Facebook account Review & get to know the security settings.
- 13. 13OBJECT 9 SOCIAL MEDIA PRESENTATION LinkedIn: My Strategy
- 14. 14OBJECT 9 SOCIAL MEDIA PRESENTATION • DO: – Snag your vanity URL – Fill out your profile completely – Ask for introductions between close, mutual friends – Send proper introduction emails / InMail – Join Groups & Follow Companies – Utilize Publisher – Set up Job Alerts – Give recommendations and endorsements (then ask!) – Link to projects and work LinkedIn: Do’s and Don’ts • DON’T: – Treat LinkedIn like your resume – Send a connection request without meeting in-person – Assume that a connection wants to help you out – Share unprofessional news or updates – Spam groups for your personal gain – Stalk people too much
- 15. 15OBJECT 9 SOCIAL MEDIA PRESENTATION If you can’t connect, follow instead. This includes companies.
- 16. 16OBJECT 9 SOCIAL MEDIA PRESENTATION LinkedIn Publisher: Case Study • Before writing (and publishing), think about: – Purpose. – Audience. – Attainable Outcomes. • Tips for writing – Consumable and digestible. What would you read? – “I don’t want to see words.” – Lists work well. “Listicles” • Multimedia – Include videos, pictures, charts, tweets, etc.
- 17. 17OBJECT 9 SOCIAL MEDIA PRESENTATION • AMA blog post LinkedIn • 83 views • 15 likes • 2 comments, a few shares • Not the best stats, but it was the right people. • You never know who will see it. • Review analytics. TCM is killin’ it
- 18. 18OBJECT 9 SOCIAL MEDIA PRESENTATION Review and optimize for future posts. When you have a collection of posts, you’ll be able to tell which are the best performing, and why.
- 19. 19OBJECT 9 SOCIAL MEDIA PRESENTATION RESULT… Plus inclusion in a Classic Movies collection + Podcast via Medium
- 20. 20OBJECT 9 SOCIAL MEDIA PRESENTATION • Sync your email • Follow before connecting • Look at “You Might Know” • Stalk for the best possible person to get an intro, much more likely to get job than mass-blast app. • Comment, like, share • Filter! • Intro emails (next slide) Networking Advice
- 21. 21OBJECT 9 SOCIAL MEDIA PRESENTATION One example. Your “brand” is represented at every touch point!
- 22. 22OBJECT 9 SOCIAL MEDIA PRESENTATION • “market research” • “masters” • “mmr” • Search query, save job searches, sign up for email updates Setting up LinkedIn Alerts
- 23. 23OBJECT 9 SOCIAL MEDIA PRESENTATION
- 24. 24OBJECT 9 SOCIAL MEDIA PRESENTATION • The more complete your profile, and the more (relevant) connections you have – the better recommendations. • Also look at the LinkedIn ‘Connected’ App and Glassdoor. LinkedIn ‘Jobs’ App
- 25. 25OBJECT 9 SOCIAL MEDIA PRESENTATION • DO: – Fill out your bio with interests, passions, employer, relevant links – Follow aspirational and interesting people/influencers, and brands – Share successes of others – Interject in conversation (nicely) – Humble brag – Use the search query – Again, use a consistent handle across profiles Twitter: Do’s and Don’ts • DON’T: – Tweet >10X / day – Use auto DM’s – Assume you’re the expert: the Twittersphere will hunt you down.
- 26. 26OBJECT 9 SOCIAL MEDIA PRESENTATION Interviewing • Evaluate & track accomplishments on a regular basis = much easier to remember / recite. • Research (interviewer) and bring questions. • Ask about the culture. • Body language and eye contact. • Handwritten follow-up + social media pokes. • Realize it’s a two way conversation. • You’re feeling them out as much as they are you. • Choose carefully: traditional or creative resume?
- 27. 27OBJECT 9 SOCIAL MEDIA PRESENTATION Resume example • Clean • Easy on the eyes • Sections separated • Personal or Passions section = talking points • InDesign skills
- 28. 28OBJECT 9 SOCIAL MEDIA PRESENTATION Resume example How can you differentiate?
- 29. 29OBJECT 9 SOCIAL MEDIA PRESENTATION Tools • Wix, Squarespace, Wordpress • Slideshare • Buffer App • Google Analytics, AdWords, and Alerts • Industry-specific newsletters • Familiarize yourself with industry tools and programs, i.e. Basecamp, Adobe Suite, Windows/Mac-specifics, Cision, etc.
- 30. 30OBJECT 9 SOCIAL MEDIA PRESENTATION Your homework. • LinkedIn Publisher post via Dr. Hollenbeck
- 31. 31OBJECT 9 SOCIAL MEDIA PRESENTATION Questions, Comments, or Connecting? http://linkedin.com/in/steffanpedersen
- 32. 32OBJECT 9 SOCIAL MEDIA PRESENTATION Some Resources • SteffanPedersen.com • StrengthsFinder 2.0 Book • Definitive Book of Body Language • SlideShare • Tools: Infogr.am, SquareSpace ,Wix, About Me, Talkwalker, Bit.ly, Pixabay, Canva, Buffer, ProductHunt, IFTTT • Jobs: Reddit Jobs, Agency Sparks Jobs, Hypepotamus Board • Presentations: Social 101 Presentation, Facebook Tips, LinkedIn Tips
Editor's Notes
- #4: From the get-go, think about how you can leverage this for your own industry (mine being marketing/advertising, yours research)
- #7: Share contact information in “about me / linkedin bio” (if you want to be reached!)
- #8: Share your portfolio, if you’re ready. Image with link / projects. Not just blank url. Catches eye.
- #9: I deleted a lot of tweets, unfollowed a lot of people/accounts.
- #10: Trickles down from website / blog portfolio other sites.
- #11: At least familiarize yourself with the players.
- #12: Real relationships, and trust, are the only things that will get you somewhere.
- #14: Share projects you’ve done at high level – don’t have to do graphs etc. One sentence insight. Let people know you have valuable insights before ever talking. Thought leadership / methodology.
- #17: Cater content around specific industry/job/company? For you all, might be much more quantitative and around your research methodology.
- #22: Long-winded example. Shorter the better. 7 second attention span / gold fish 7 touch points to make a sale in biz dev