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From university to the workplace….. Networking Your Way to Success Karen Thompson Senior Agent, Marketing
Networking Definition : The act of meeting new people in a business  or social context.    http://en.wiktionary.org/wiki/networking
Networking Formal - Conferences, Seminars, Events, Industry Associations Informal - People you know and who they know Online -  Social Media
Networking BRAND   YOU! Image Courtesy:  www.madisonavenuejournal.com
Networking Brand You! Attributes Name: How do you want to be known? Packaging: Appearance / Hair / Clothing History: What’s your story? Reputation:  Integrity, honesty – Build a great reputation and never, ever damage it!
Networking Brands are differentiators Example:  All cars but they conjure up different images
Networking Golden rule of networking: Pay it forward  The more you give, the more you get Create an item bank. Things you appreciate that you can  recommend and share with others.  Eg:  books, articles, podcasts, websites, blogs, etc
Networking Tips Firstly – just do it! Join industry associations Look for opportunities to learn and meet people Have a business card Have an elevator pitch Smile   Ask questions Listen more than you speak Follow up
Networking Doing it well online…..
Networking Blogging, microblogging, social media LinkedIn  create profile  start connecting research people, organisations, jobs Twitter – create profile, start tweeting and follow: thought leaders & industry specialists people that interest you  relevant media Tweeters
Networking Things to think about online: What’s in a name? Email address –  [email_address]  or  [email_address]   I don’t think so! Research – potential employers can research you too ! Personal websites – your name as a domain name
Networking http:// www.pigsdontfly.com / Writes his own blog Has LinkedIn Profile Active on Twitter Networks on and offline Writes for Marketing Magazine online  -  “ Graduate Like a Rock Star” Internship at leading agency Doing it well online….. Zac Martin
Networking Taking the online offline: Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board. Developed relationships with local connections that has resulted in numerous meetings and recommendations for business. Aquent Blog –  Who ever said fairytales don't come true?   A true social media success story  (29th May 2009)   http://blogs.aquent.com/aquentblog/author/karen-thompson/ Image courtesy of:  benrybobenry
Networking Final Word: Successful networking isn’t just about making  contacts….   … . it’s about  building relationships
Contact me … Web –  www.aquent.com/go/karenthompson Email –  [email_address] LinkedIn -  http:// www.linkedin.com/in/karenthompsonaquent Slideshare -  http://www.slideshare.net/kaz747 Twitter – Username = kaz747 Tel – + 61 8 9381 7655

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Networking Your Way to Success

  • 1. From university to the workplace….. Networking Your Way to Success Karen Thompson Senior Agent, Marketing
  • 2. Networking Definition : The act of meeting new people in a business or social context. http://en.wiktionary.org/wiki/networking
  • 3. Networking Formal - Conferences, Seminars, Events, Industry Associations Informal - People you know and who they know Online - Social Media
  • 4. Networking BRAND YOU! Image Courtesy: www.madisonavenuejournal.com
  • 5. Networking Brand You! Attributes Name: How do you want to be known? Packaging: Appearance / Hair / Clothing History: What’s your story? Reputation: Integrity, honesty – Build a great reputation and never, ever damage it!
  • 6. Networking Brands are differentiators Example: All cars but they conjure up different images
  • 7. Networking Golden rule of networking: Pay it forward The more you give, the more you get Create an item bank. Things you appreciate that you can recommend and share with others. Eg: books, articles, podcasts, websites, blogs, etc
  • 8. Networking Tips Firstly – just do it! Join industry associations Look for opportunities to learn and meet people Have a business card Have an elevator pitch Smile  Ask questions Listen more than you speak Follow up
  • 9. Networking Doing it well online…..
  • 10. Networking Blogging, microblogging, social media LinkedIn create profile start connecting research people, organisations, jobs Twitter – create profile, start tweeting and follow: thought leaders & industry specialists people that interest you relevant media Tweeters
  • 11. Networking Things to think about online: What’s in a name? Email address – [email_address] or [email_address] I don’t think so! Research – potential employers can research you too ! Personal websites – your name as a domain name
  • 12. Networking http:// www.pigsdontfly.com / Writes his own blog Has LinkedIn Profile Active on Twitter Networks on and offline Writes for Marketing Magazine online - “ Graduate Like a Rock Star” Internship at leading agency Doing it well online….. Zac Martin
  • 13. Networking Taking the online offline: Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board. Developed relationships with local connections that has resulted in numerous meetings and recommendations for business. Aquent Blog – Who ever said fairytales don't come true? A true social media success story (29th May 2009) http://blogs.aquent.com/aquentblog/author/karen-thompson/ Image courtesy of: benrybobenry
  • 14. Networking Final Word: Successful networking isn’t just about making contacts…. … . it’s about building relationships
  • 15. Contact me … Web – www.aquent.com/go/karenthompson Email – [email_address] LinkedIn - http:// www.linkedin.com/in/karenthompsonaquent Slideshare - http://www.slideshare.net/kaz747 Twitter – Username = kaz747 Tel – + 61 8 9381 7655