Mawd2 program 2012

Let Technology Be Your Guide to a Successful
Job Search Strategy

Free Powerpoint Templates
Workforce DevelopmentProfessionals Improving Lives
Workforce Development Professionals Improving LivesPage 1

#1 Job Search Method


Eye Chart – Heat Map


Eye Chart - Overview

The Ladders have found recruiters spend an average of just six seconds
looking at a resume before deciding 'yay' or 'nay' on candidates

Applicant Tracking Systems
Job Requisition is Posted (Average)
100 will complete
1000 will view 200 will start the
the application
the job posting application
successfully

25 will complete 3 -5 will be
the application selected for the
CORRECTLY! interview

Only 80% will
accept the position


Overview
• Reality of today’s job search
• Understanding your skills
• Mind Maps
• Secrets to overcoming the “Overqualified”
syndrome
• Using social media as a job search tool
• Comments / Questions
• Optimal Resume


Reality of Today’s Job Search

• Interviewed over 160 Hiring/HR Managers
– Number One Complaint
• Communication Skills
– Inability to articulate skills
» Resume
» Applicant Tracking Systems
» Interviews (Telephonic | Seated)


Reality Check

• Team Based Skills
– People
• Internal and External
– Leadership
• Take or Share the Lead on Projects
– Negotiation Skills
• Team Environment
– Flexibility
• Multi-tasking


Reality Check
• Interviewing
– Multi-tiered Process
• Long Term Employed
– Ego Check
– 10 years of the same year of experience
• Hiring Role Plus One
– Pure Hire Vs. Contingent Staffing
• Referral (Networking)


Searching for the best talent that fits our culture


Understanding Your Skills


Salary.com


Communicating Your Skills


30 Second Resume
Test

• Hold the 1st page of your
Resume and fold the
Header (name, address,
etc.) back so it’s no Summary
longer visible. Accomplishments
• Fold the employment Skills
section of your resume
back so it too is no longer
visible. Experience
• What you have left is
your 30 second resume
review. Education


Master Resume
• Master resumes offer many benefits, including allowing
you to store all of the details of your career in one place
and helping you organize your job search. If you are
interested in making the most of this document, take a
look at five ways to write a great one:
– Find your old resumes
– Think all aspects of your career(s)
– Look beyond your professional life
– Ask your friends and co-workers for help
– Create one – While you’re still Working!


Resume Guide


Summary Statement


Accomplishments


Skills


Information


Skills


Understanding Job Postings
• Most Job Posting contain three sections
– Company Information:
• Overview of the company mission and basic
information pertaining to the company goal in hiring a
qualified applicant
– Job Description:
• Overview of the position and some of the day to day job
duties for the position the company is trying to fill
– Position Requirements:
• Qualifications an individual must possess prior to
applying for this position


Highlight Posting

• Read the Job Posting from beginning to end
– Select and highlight the top ten (10) items from
the entire posting that you feel the employer is
looking for in a qualified candidate.
• Note: These selections from you are subjective and
may not reflect 100% of what the employer is looking
for.
– Now look at your resume…how many of the top
ten items that you selected for this position are
reflected in your resume and cover letter?


Applicant Tracking Systems

• Three rules of thumb for applying for jobs
online:
– Read the entire application
– Follow the directions as indicated by the
employer
– Refer to #1 unclear about how to proceed with
item #2


Online Application Black Hole
• How many times have you completed an On-
Line application and never heard anything back?
– Possible Reasons:
• Did not complete the application correctly
• Did not meet the skill requirements for the position
• Job was filled from within


Wordle.net
• www.wordle.net

• Copy job posting and add to
“create your own” and print

• Copy resume and add to
“create your own” and print

• Compare the two images to
determine if you are hitting all
the right keywords


How to Find a Job


Networking 85%


Business Cards


#1 Networking Mistake

• Asking for a Job!
– Do not ask for a job – ask for help finding a
job!


Overqualified Syndrome


Resumes
• Never list the dates of graduation
– Example: University of Missouri St Louis, 1982
• Be careful on stressing “many, many, many” years of experience
– Example: Over 30 years of experience as a ……
• Use only the last 10 years of work experience
– Rule of thumb: If you need to identify specific experience for a specific
position, 15 years or less may be identified on your resume. Focus on
what the employer needs.
• Use up-to-date descriptions of job duties and skills
– Example: Secretary should be listed as an Administrative Professional
• www.quintcareers.com has an excellent listing of up to date terms.
• Emphasize Capabilities versus Experience
– Focus on the capabilities you acquired during your work life


Interviews
• Send up-to-date visual message with appearance and dress
– Don’t wear dated clothes/hairstyles/etc.
• Use up-to-date jargon.
• Find out what the latest “buzz” words are for your industry.
• Don’t act like a know-it-all
– Unfortunately, many employers shy away from hiring seasoned people
because these pros are perceived as inflexible, over-trained and worst
of all, think they know everything about everything!
• Note that you believe in constant learning, seeking out opportunities
for new skills-information. You do not have weaknesses that you
can identify because when you find something you are not familiar
with or sure of you take steps to learn and improve your skills set.
You take a view of Constant Improvement or Life Long Learner.


Mindset
• Whether you are under 30 or over 50 or somewhere in between jobseekers
risk being view as out of date if they are not keeping up with technology.
– Job search strategies have changed from as little as 18 months ago.
We must look at what is effective now not what has been “successful” in
the past!
– Widespread use of the internet and social media has dramatically
changed the mindset of recruiters and employers.
– “Being a Missing Person”
• I’ve recently met several individuals who were proud that if you
“Google” them, they were nowhere to be found. When I asked them
why they weren’t participating in internet savvy world they said “I’m
protecting my privacy”. This makes them a missing person!
• Employers can only assume this person is out of touch with today’s
technology and does not understand how the internet works.


Googling Your Next Job

Everybody’s first page search results are different!

Based on how you use Google
Acceptable links to Google


Google Scripting
intitle:St Louis intitle:HR Specialist
(intitle:job OR intitle:jobs OR intitle:careers)
(apply OR submit OR eoe)

intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR
intitle:careers) (appy OR submit or eoe)


Results


Descriptive Terms

“ability to travel” intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR
intitle:careers) (appy OR submit or eoe)


(dot)jobs

• New Domain Name .jobs
– Work with any city (???)
– Work with any State
– Each location is defined by local .jobs
providers


Social Media


Job Search Tools

• 900+ million users
– Up to 25% are businesses with Fan Pages
• LinkedIn #1 Recruiting Tool
– St Louis Job Angels (Group)
• Twitter – 1,681,703 jobs posted in the last
30 days


Social Media
LinkedIn Twitter
• It’s no surprise that LinkedIn has • Twitter has become the ultimate
been extremely profitable and utility to connect directly with
successful as of late. Recruiters recruiters and employees at
are starting to use LinkedIn as companies you want to work for.
the main place for sourcing By conducting Twitter searches,
candidates because it’s free and following recruiters on your
the top professionals are on account and using the “@” sign
there. to communicate with them on
• New compete.com figures occasion, you will start to learn a
published by daype.com have lot about them and their
LinkedIn in the number two spot companies.
on a list of US jobs websites. • Last 30 days: 1,681,703 job
tweets


Tweet Chats

• LinkedIn Chat
• T-Chat
• CB Chat
• Monster Chat
• Job Hunt Chat
• HF Chat


Recap
• Understanding Your Skills
• Communicating Your Skills
• Demonstrating Your Skills
– Resume
– ATS
– Interviews
• Networking


Organization

Job Application Job Search Log


Workshops

• LinkedIn & Twitter for Career Center Staff
• T-Chats for connecting Business and MCS
• Long Term Unemployed “99ers” Programs
• Using Social Media for Business Services
– Facebook Business Fan Pages
– LinkedIn Groups
– LinkedIn Business Pages


Questions/Comments

Frank Alaniz
Missouri Workforce Regional Liaison
frank.alaniz@ded.mo.gov
www.linkedin.com/in/frankalaniz
@St8Wkr


Mawd2 program 2012

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