SLCC ~ WORKSHOP

9/11/2012

Let Technology Be Your Guide to a Successful
Job Search Strategy

Free Powerpoint Templates
Workforce Development Professionals Improving Lives
Workforce Development Professionals Improving Lives Page 1


#1 Job Search Method

Click Review Apply Pray


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9/11/2012

Eye Chart – Heat Map


Eye Chart - Overview

The Ladders have found recruiters spend an average of just six seconds
looking at a resume before deciding 'yay' or 'nay' on candidates

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9/11/2012

Applicant Tracking Systems
Job Requisition is Posted (Average)
100 will complete
1000 will view 200 will start the
the application
the job posting application
successfully

25 will complete 3 -5 will be
the application selected for the
CORRECTLY! interview

Only 80% will
accept the position


Overview
• Reality of today’s job search
• Running the Numbers
• Using social media as a job search tool
– Facebook, LinkedIn, Twitter
• Google as a job search tool
• Organizing your job search
• Comments / Questions


Reality of Today’s Job Search

• Interviewed over 160 Hiring/HR Managers
– Number One Complaint
• Communication Skills
– Inability to articulate skills
» Resume
» Applicant Tracking Systems
» Interviews (Telephonic | Seated)
» Social Media


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9/11/2012

“Searching for the best talent that fits our culture”
Senior Talent Acquisition Manager – St Louis Fortune 500 company

Culture

Skills

Education
Today’s Talent


Differences Between Today and
Yesterday!
Google Has Replaced the Resume

A Summary is Enough

Social Proof is a Must


Resumes and Cover Letters Are Not Read
on Paper Anymore

Relationships First, Resume’s Second

Employers Only Care About What They
Want
Nouns Are the New Currency


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9/11/2012

Everyone Has a Personal Brand –
Yes, Everyone

Typing isn’t a Skill Anymore


Wordle.net
1. www.wordle.net

2. Copy job posting and add to
“create your own” and print

3. Copy resume and add to
“create your own” and print

4. Compare the two images to
determine if you are hitting all
the right keywords


Top 1,000 US Employers

• 25% have a FaceBook business page
• 75% have a LinkedIn business page or
– Use LinkedIn for recruiting new talent
• 25% have a Twitter account
• 100% have a Social Media Manager
• 100% have a Listening Manager


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9/11/2012

Social Media


Job Search Tools

• Facebook 900+ million users
– Up to 25% are businesses with Fan Pages
• LinkedIn #1 Recruiting Tool
– St Louis Job Angels (Group)
• Twitter – 1,681,703 jobs posted in the last
30 days


Job Search Strategy using Facebook

1. Networking
– With the stats fresh in mind, we can assume that
most of your colleagues and business partners will
be on Facebook. Furthermore, we can assume that
recruiters and prospective new employers (hiring
mangers, HR people) will be on Facebook. This
gives you a unique opportunity to network yourself to
whoever is hiring at the moment.


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9/11/2012


2. Status Updates
– The most obvious way to use Facebook for a job hunt
is to update your status with your current situation
and what you are looking for. Friends, family, old
colleagues, long-time-no-speak acquaintances are all
there to help you.



3. Facebook Marketplace
– Have a look through your local
marketplace for job listings, you will
be able to see a description and also
who posted the job. You can now
either apply or contact the person
behind the position for more
information.



4. Join and get active in groups
– The groups on Facebook are just like LinkedIn
Groups, a place to discuss and post news about a
particular topic, industry or interest. You can add
value to the group by joining in or starting
discussions, posting links and other resources to the
wall, moderating or managing sections of the group
and so on.


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9/11/2012


5. Posting ads
– It’s really simple to set up an ad campaign on
Facebook. You can put a short ad together and link it
to your bio. The more specific you can make it the
better, you only want the right people clicking through
as you pay per click.



• Conclusion
Can Facebook really help you get a job?
If you spend most of your time on Facebook anyway
why not make it productive
Add it to your social media job searching strategy along
with LinkedIn, Twitter and any other platform you use.
Another weapon in your job hunting arsenal is not going
to hurt.



• Facebook Apps
– Branchout is a LinkedIn Clone for Facebook

– BeKnown is for individuals who use Monster

– There are several more apps that I haven’t
reviewed at this time


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9/11/2012

LinkedIn
Master LinkedIn First
• 147 Million Users – US = 56 million users
• Average Age 25 – 54 = 67% of users
• Highest Industry Rate:
– High Tech 14.3%
– Finance 12.4%
– Manufacturing 10.1%


Should My LinkedIn Profile be
the Same as my Resume?

Blog.jobfully.com

Understanding Your Resume


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9/11/2012

30 Second Resume
Test

1) Hold the 1st page of your
Resume and fold the
Header (name, address,
etc.) back so it’s no Summary
longer visible. Accomplishments
2) Fold the employment Skills
section of your resume
back so it too is no longer
visible. Experience
3) What you have left is
your 30 second resume
review. Education


How many of you have a current
LinkedIn Profile?
• Looking for a job? Many companies are
ONLY using LinkedIn to post employment
opportunities

• Not looking for a job? Many recruiters are
prowling LinkedIn looking for industry
talent. Don’t you want to have your door
open to these offers?


LinkedIn Profile

• If you aren’t on there, get on there
• Add a photo http://blog.resumebear.com/comics/oh-
no-they-didnt-linkedin-avatars-gone-wrong/
• Add a headline
• Get a personalize URL
• Create a compelling summary


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9/11/2012

LinkedIn Profile

• Tell a story about each job record
• Accomplishments
• Education
• Volunteer
• Get Recommended
• Join Industry Groups
• Participate and Update Regularly



1st ~ Who’s Reading It
• Resume
– Recruiters, Hiring Managers, contacts that
connect you with a job lead, ATS

• LinkedIn Profile
– People who have heard about you, people
who want to connect with you, recruiters
searching for potential candidates


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9/11/2012

#2 ~ Why are they Reading it

• Resume
– To assess your qualifications for a specific job

– To learn about you, including where you’ve
worked, who you know, skills, education, talks
you gave, etc.


#3 ~ What do you want the
Readers to get out of it?
• Resume
– To see clearly how you match the job
requirements and find something unique
about your qualifications that set you apart
from all other candidates
– To establish reasons for them to connect with
you, contact you, determine next steps


Now you understand that ~

• Your resumes are for a very targeted
and controlled audience;

• While you don’t necessarily know and
can’t control who looks at your
LinkedIn profile


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9/11/2012

• Resumes serves a very focused
purpose and it’s more powerful when
it’s very relevant;

• While LinkedIn profile is general
purpose because there are many
different reasons why people look you
up on LinkedIn


• Both should move the readers to
take action to reach out

What should you put on it?
Resume – Only accomplishments,
experience, skills that are relevant to that
specific job
LinkedIn profile – A place where you can tell
your “whole” story and showcase a clear and
cohesive picture of your “brand”


LinkedIn Tips

• Photo is a must!
– Having a clear, professional, friendly looking picture
of you (and you alone) is expected.
• Professional Headline
– By default LinkedIn will use your most recent job title
for you professional headline. If that is not the job title
you want to be known for, then edit your profile.


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9/11/2012

LinkedIn Tips

• Summary – Not an objective statement
– Facts, facts, and more facts. Tell me about your
accomplishments in as few words as possible, using
numbers and statistics to support the truth. An
example might be
• Key Words
– Employers and recruiters are masters of
search. They know the key words they are looking
for.


Worst LinkedIn Summary

• A dynamic leader with the ability to drive
change and proven track record of high
accomplishments in various areas. Highly
organized individual, believes in
empowerment and team work, highly
adaptable, strong business sense,
effective communicator, result-oriented
and can-do attitude.
Careerealism.com

LinkedIn Tips

• Update your status every once in awhile
– Your status pings your connections in their
Network activity
• Don’t use the default Public Profile URL
– Personalize your URL
(LinkedIn.com/in/frankalaniz) vs
(LinkedIn.com/pub/fralaniz23483940)


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9/11/2012

LinkedIn Tips

• Don’t be a Ghost!
– Make your profile public
– Have a viable up to date presence
– Stay active
– Connect
– Get Recommendations


Twitter

1,681,703 jobs tweeted
in the last 30 days!


Twitter isn’t Stupid!

• Build your profile
– Have a plan

• Follow smart people

• Participate in Twitter Chats

CareerSherpa.net


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9/11/2012

Tweet Chats

• LinkedIn Chat
• T-Chat
• CB Chat
• Monster Chat
• Job Hunt Chat
• HF Chat


Are Job Boards Dead?
* Surprisingly No!
* Job Board Dependence
* Job Seeker Perspective
* HR/Recruiting Perspective


How to Find a Job


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9/11/2012

Networking 85%


#1 Networking Mistake

• Asking for a Job!
– Do not ask for a job – ask for help finding a
job!


Googling Your Next Job

Everybody’s first page search results are different!

Based on how you use Google

Acceptable links to Google


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9/11/2012

Google Scripting
intitle:St Louis intitle:HR Specialist
(intitle:job OR intitle:jobs OR intitle:careers)
(apply OR submit OR eoe)

intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR
intitle:careers) (appy OR submit or eoe)


Results


Descriptive Terms

“ability to travel” intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR
intitle:careers) (appy OR submit or eoe)


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9/11/2012

(dot)jobs

• New Domain Name .jobs
– Work with any city (???)
– Work with any State
– Each location is defined by local .jobs
providers




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9/11/2012

Organization

Job Application Job Search Log


Questions/Comments

Frank Alaniz
Missouri Workforce Regional Liaison
frank.alaniz@ded.mo.gov
www.linkedin.com/in/frankalaniz
@St8Wkr


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SLCC ~ WORKSHOP

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