Maxim 8 14-2012
Download as PPTX, PDF1 like336 views
This document segments the healthcare staffing market and analyzes trends. It discusses three client segments: enterprise, regional, and local. Enterprise clients make up a small percentage of agencies but generate the most revenue. The document also examines lines of business and staffing service segments. It notes that the market is recovering from a downturn and that enterprise growth, travel nursing, and allied health are leading the rebound. Market trends include increased M&A activity among large agencies and a growing shortage of healthcare professionals.
Maxim 8 14-2012
- 1. How we Segment the Market Who buys, what's and what they offer important to them • Enterprise Clients • Lines of Business 1000 • Multi-regional presence • Per Diem Nurse • Has multiple Lines of Business • Nurse Travel Features Benefit Flow • Multiple Staffing Services • Allied • Front-end process centralization • Locums User Headcount • Back-end process centralization • Staffing Services 100 • Regional Clients • Per Diem Staffing •Multi-locations in a given market region • Long-term Staffing •May have Multiple Lines of Business • Permanent Placement •May provide Multiple Staffing Services • MSP •Back-end process centralization • Local Clients 10 •Client has a 1 or 2 offices in a MSA •Focused on 1 or 2 Lines of Business •Focused on a single Staffing Service 0 © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved.
- 2. Client Segments Enterprise Regional Local 31 Agencies 361 Agencies 1266 Agencies 2 % of Market 22 % of Market 76% of Market 40% of Revenue 30% of Revenue 30% of Revenue Market trends favor Enterprise Clients and should be out Focus © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved.
- 3. Lines of Business Segments Software needs to increase Nurse Travel and Allied Market share are the same Per Diem Nurse Travel Allied Locums Nurse Commercial Market Leader © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved.
- 4. Staffing Service Segments Enterprise Clients need Solutions that manage all Service Segments Per Diem Long-term Permanent MSP Staffing Staffing Placement Daily Shifts Travel and Fee for Service Agency owned Local Contract VMS Largest Service Segment of Leading Trend of Enterprise Enterprise Clients we need Clients to pursue © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved.
- 5. Recovering Market Industry Revenue (Billions) 12.00 2010 - 13 At Risk CAGR • Market tanked in ’09 Therapy Cap Legislation. due to economy and 10.00 3.47 uncertainty of Healthcare Reform. 8.00 3.28 11% Workers sought 2.98 1.82 2.66 security in fulltime 2.60 2.40 employment 6.00 2.27 2.10 8% • Nurse Travel & Allied 1.80 1.96 3.71 1.80 recovering fastest due 4.00 to increased FTE 2.60 2.65 2.78 2.87 employment 2.50 5% 2.00 confidence and Health 2.40 Systems willingness to 1.20 0.90 1.13 1.26 1.35 make long-term 14% 0.00 contingent staffing 2008 2009 2010 2011 2012 2013 commitments Nurse Travel Nurse Per Diem Locum Allied © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved.
- 6. Our 2011 Est. Share by Line of Business Segment 2011 Allied API 2011 Nurse Per Diem 4% API 40% Competition Competition 60% 96% 2011 Nurse Travel 2011 Locum API API 12% 1% Competition 88% Competition 99% © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved. 6
- 7. Agency Market Trends Enterprise Agency Growth • Effective human capital • M&A Activity projected to continue management tools & services • 16 Agencies have 50% Market Revenue that help providers attract • API has only 2 of the Top 16 Agencies talent, better develop and • MSP Services utilize current staff could be a powerful weapon in the Travel Nurse and Allied Market leading Rebound coming battle for talent. • Increase in Open Orders • Increase in Bill Rate & Margins • Addressing Travel Nurse market needs is strategy that • Functionality Commonality will improve our Enterprise Healthcare Employment and Allied position as well • Shortage Nurses > 700K & Family Physicians > 40K • API Healthcare Connect is • Nursing FTE Quits up by 12% y/y (BLS) timing well with market MSP • 16 Million Jobs with average turn over rate of 13.5% trends Focus on Quality New $$ Market Entry • Solutions that promote and • ACOs/Reimbursement based on quality Barrier measure quality outcomes • Joint Commission Accreditation Required to Play will have a competitive edge • Joint Commission Credential, HR and Reporting measures over those that don’t. © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved.
- 8. 1-3 Year Vision Retain Current and Grow Per Diem Market Share • Order Fulfillment Features like Shift SMS Notification and Mobile Functionality • Enhanced Compliance • Joint Commission DNR and Reporting • Orientation Management GOLDEN RULE Each side of the Connect API Healthcare Connect MSP Solution MSP equation must work • Replace Client Access SOLEY in ONE solution • Enhancements to CSS VMS Module Increase Travel and Allied Share • CRM • Flexible Order and Assignment Contract Structure • Customizable Rate Sheet • Enhanced Housing and 3rd Party Vendor Cost Mgt. Clinical Content Product for API Healthcare • Quicker Content Creation and Validation Independent Recruiting Solution for Healthcare Industry .net Connect Contingent Staffing and Recruiting Solution Rewrite with focus addressing Enterprise Gaps © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved.
- 9. Connect Product Plan Connect R1 Connect R2 Connect R3 • Per Diem Order • Connect R1 plus • Connect R1 & 2 Management • Integration with API Plus • Long-term Order TASS • Compliance Management • Integration with API • Vendor • Worker ShiftSelect Management and Profile, Credential • CSS Connect API Order Distribution and Document TASS Integration Control Sharing • Vendor Reporting • Integration with CSS • Reverse Invoicing • User Management • Health System Reporting Increases Health System Adoption and Reduces Replace Client Access & Agency Costs Replace CSS VMS Enhance VMS Module © 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved.
Editor's Notes
- #2: Shows our development focus will be on Enterprise Client Solutions that will have trickle down affects
- #3: Shows them they are in a group we are focusing on
- #4: Shows them we are leaders in the segment they are #2 in. Travel and Allied might not be their focus, but it should be according to market trends.
- #5: Again focus on Enterprise Client service segment s
- #6: As it is starting October 1, claims for patients who meet or exceed $3,700 in therapy expenditures will be subject to a manual medical review. This alone could slow growth.
- #7: Based upon % of Revenue Processed in Solutions vs. Industry Revenue size in each LOBRecession easies will increase quits (DOL) 12%
- #8: Healthcare and IT Staffing are the most desired targets for M&A activity
- #9: Customizations we do improve Core and get us further down the road to Enterprise Solution