Maximizing productivity
The document discusses strategies for maximizing productivity in new product development through focus management, focusing on new products, and using a stage-gate strategy. A stage-gate strategy breaks the new product development process into stages with gate decisions between each stage where senior management reviews the project before it can proceed. Stage-gate strategies yield focus and eliminate poor projects early while making expectations clear. Major companies like Microsoft, P&G, and GM use stage-gate strategies. Nextgen strategies also incorporate lean principles and adaptability. Activities in stage-gate can overlap with simultaneous execution rather than waiting on previous steps. Stage-gate is a culture that fosters discipline and fact-based decision making for product innovation.
Maximizing productivity
- 1. Maximizing Productivity Strategy Global New Product Development
- 2. FOCUS MANAGEMENT Start to filtering weak projects from your portfolio Leave only high valued projects in your portfolio Estimate resource requirements Prepare effective “go forward” plan
- 3. FOCUS ON YOUR NEW-PRODUCTS R&D Scoping Business Case Testing Launch
- 4. STAGE-GATE STRATEGY Step 1: The whole New Product Development Process, from idea to launch (see previous slide) breaks down into several stages; Step 2: Each stage is preceded by gate or go/kill decision point; Step 3: Senior management meets with the team, and decides whether the project should proceed
- 5. STAGE-GATE PROS o Incorporates best practices; o Yields focus, eliminating poor projects early in the process; o Makes expectations clear to the team; o Encourages a cross-functional approach to product development
- 6. COMPANIES WHICH USE STAGE-GATE STRATEGY Microsoft Procter&Gamble Siemens Hewlett-Packard General Motors
- 7. NEXTGEN STRATEGY o Lean: All non-value-added items are removed o Scalable: Multiple versions depend on project type o Adaptable: Spiral development is one way of development within the changing data
- 8. IN STAGE-GATE ACTIVITIES AND STAGES CAN OVERLAP, PROCEEDING THE PRINCIPLE OF SIMULTANEOUS EXECUTION: NOT WAITING FOR THE COMPLETION OF A PREVIOUS STEP AND PERFECT INFORMATION BEFORE MOVING AHEAD
- 9. STAGE-GATE IS MORE THAN STRATEGY, OR PROCESS. IT IS MORE LIKE A CULTURE THAT FOSTER NEW AND DESIGNED BEHAVIORS. SUCCESS IN PRODUCT INNOVATION REQUIRES MANY BEHAVIOR CHANGES, LIKE DISCIPLINE, DELIBERATE, FACT-BASED AND TRANSPARENT DECISION MAKING;
- 10. CREATE PRODUCT LISTING SET UP COUPONED MARKETING CAMPAIGN GET YOUR BUSINESS PROFIEL PAGE READY CREATE JOB POSTING What do you want to do? Click to get started