Maximizing Relevancy of Search and Product Listing Pages for your Website Customers
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The document discusses strategies for maximizing the relevancy of search and product listing pages on websites, highlighting the importance of creating effective navigation and filtering systems. It emphasizes the use of dynamic and targeted sequencing to enhance user experience and drive engagement. The overall goal is to improve search functionalities and product discoverability to increase return on investment.
![Maximizing Relevancy of Search and Product Listing Pages for your Website Customers March 25, 2009 12:00PM EDT Enter the Voice Conference:1-888-447-7153 ID: 6285560 when prompted. Ruth Jarvis, Director of Marketing [email_address] Peter L Wilkerson, OmniFind Practice Area Manager [email_address] www.davalen.com](https://image.slidesharecdn.com/davalenpresentationfinal03-24-09-110615131443-phpapp02/85/Maximizing-Relevancy-of-Search-and-Product-Listing-Pages-for-your-Website-Customers-1-320.jpg)
![Peter L. Wilkerson - [email_address] discoveryarchitecture.wordpress.com www.linkedin.com/in/peterwilkerson www.davalen.com](https://image.slidesharecdn.com/davalenpresentationfinal03-24-09-110615131443-phpapp02/85/Maximizing-Relevancy-of-Search-and-Product-Listing-Pages-for-your-Website-Customers-2-320.jpg)
![Maximizing Relevancy of Search and Product Listing Pages for your Website Customers Peter L Wilkerson – Davalen, LLC [email_address] 800.827.8451 Blog: discoveryarchitecture.wordpress.com LinkedIn: www.linkedin.com/in/peterwilkerson Visit Davalen at www.Davalen.com or call 800.827.8451 for more information. Thank you for attending… www.davalen.com](https://image.slidesharecdn.com/davalenpresentationfinal03-24-09-110615131443-phpapp02/85/Maximizing-Relevancy-of-Search-and-Product-Listing-Pages-for-your-Website-Customers-19-320.jpg)
Maximizing Relevancy of Search and Product Listing Pages for your Website Customers
- 1. Maximizing Relevancy of Search and Product Listing Pages for your Website Customers March 25, 2009 12:00PM EDT Enter the Voice Conference:1-888-447-7153 ID: 6285560 when prompted. Ruth Jarvis, Director of Marketing [email_address] Peter L Wilkerson, OmniFind Practice Area Manager [email_address] www.davalen.com
- 2. Peter L. Wilkerson - [email_address] discoveryarchitecture.wordpress.com www.linkedin.com/in/peterwilkerson www.davalen.com
- 3. You Can Lead a Horse to Water… www.davalen.com
- 4. … But You Can’t Make Him Drink… www.davalen.com
- 5. … But You Can Make Him Thirsty! www.davalen.com
- 6. OmniFind (ODE) = Leading a Horse to Water Navigation Search Results Pages www.davalen.com
- 7. Marketing = Making the Horse Thirsty www.davalen.com
- 8. OmniFind (ODE) = Making the Horse Thirsty PRODUCT LISTS www.davalen.com
- 9. Product Lists Global Sequencing Based on Relevancy www.davalen.com
- 10. Product Lists Targeted Sequencing Based on Persona www.davalen.com
- 11. Catalog Navigation Static Grouping Group like things together – a normal catalog hierarchy function S q u a r e s C i r c l e s T r i a n g l e s Product Lists www.davalen.com
- 12. Faceted Navigation Dynamic Grouping But can a static catalog rearrange items? Red Blue Green Product Lists www.davalen.com
- 13. www.davalen.com
- 15. Search & Filter WebSphere Commerce (WC) allows Marketers to assign product attributes OmniFind (ODE) allows searches to be filtered by the values of those product attributes www.davalen.com
- 17. Building a Discovery Strategy www.davalen.com
- 18. WC + ODE = >ROI www.davalen.com
- 19. Maximizing Relevancy of Search and Product Listing Pages for your Website Customers Peter L Wilkerson – Davalen, LLC [email_address] 800.827.8451 Blog: discoveryarchitecture.wordpress.com LinkedIn: www.linkedin.com/in/peterwilkerson Visit Davalen at www.Davalen.com or call 800.827.8451 for more information. Thank you for attending… www.davalen.com
Editor's Notes
- #14: Thought #1 The ability to group products in different ways is key Thought #2 Online Catalogs as in Inventory of our Warehouse Thought #3 Online Catalog as a shopper adviser - using facets