This document discusses IBM's Maximo asset management software. It provides four reasons why Maximo is the leading choice for asset management: 1) Its industry leading capabilities for asset and service management across industries. 2) Its ease of use interface and support for a mobile workforce. 3) Its fast time to benefit from shorter implementation times. 4) Its platform can address increasingly complex assets from the convergence of operating and IT assets. It then discusses weaknesses of competitors SAP PM and Oracle's fragmented EAM offerings.