Knowing your audience: social media listening for utilities
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This document provides information about a half-day workshop on using social media for project communication strategies. The workshop will discuss how to monitor social media for discussions about projects, and how to engage stakeholders through social media. It will include case studies and exercises on developing a social media strategy. The workshop is aimed at managers in utilities who want to learn how social media can support project communication and consultation. It will be led by a director from a communications consultancy with over 20 years of experience managing infrastructure projects.
Knowing your audience: social media listening for utilities
- 1. www.smi-online.co.uk/social-media-listening.asp Register online and receive full information on all of SMi’s conferences Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 GROUP DISCOUNTS AVAILABLE MC304 Knowing your audience: social media listening SMi Training Presents… 11th July 2013, Central London Overview: A half day workshop designed to consider how social media can be integrated into a project communication strategy to ensure awareness of what is being said about you, by whom and the reaction to it from your stakeholders, customers and those who influence your reputation. Should we be worried about what is being said about us through social media, and how do we engage with the media to ensure that conversation is accurately informed and ultimately reflects well on our projects. A series of short, interactive workshops will illustrate some of the issues, and offer advice on how to use social media to our advantage. Benefits of attending: Profit from this opportunity to de-mystify and share experience of using social media as an effective component in a project communications strategy. Who Should Attend? Industry managers and professionals within the utilities sector who do, feel they should or are concerned about using social media to support project communications and the consultation process. MASTERCLASS
- 2. www.smi-online.co.uk/social-media-listening.asp Register online and receive full information on all of SMi’s conferences Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 GROUP DISCOUNTS AVAILABLE 08:30 Registration & Coffee 09:00 Welcome & Introductions 09:10 Overview - What Did Social Media Ever Do For Us? • How to provide a business case for social media investment • The truth of how it really delivers ROI 09:45 Case study – Who’s Scared of Social Media? (And Why You Shouldn’t Be!) • Exploring common fears about social media • Why there is no need to be fearful of it and how to see it as a benefit 10:30 Morning Coffee 11:00 Application – Workshop: Building A Project Social Media Strategy • Step-by –step process from planning stages to implementation 11:50 Discussion Session 12:30 Close of Workshop HALF DAY PROGRAMME About 3G Sauce: 3G Sauce is a leading communications consultancy operating across the UK. We specialize in the utilities, infrastructure and development sectors, and over the last 15 years have pioneering innovative techniques for effective engagement between developers and local communities, their representatives, legislators and regulators. We advise and manage the requirement for formal pre-application consultation on Nationally Significant Infrastructure Projects, and provides communications support throughout the project lifecycle. Your Masterclass Leader: Ivan is a Director of 3G Communications and the Sauce Consultancy, and is responsible for devising communications strategies and public consultation programmes to support a variety of important infrastructure and utility projects. He is managing and implementing the consultation strategy for connecting both nuclear and major renewables projects to the national electricity transmission network, a programme extending well beyond 2020. He also led communications for the biggest UK project in National Grid’s history, the Milford Haven Gas Connections project, involving building a 300km gas pipeline from Milford Haven in Wales, through the Brecon Beacons, to Gloucestershire. With over 20 years’ experience of working in the development, construction and engineering industries, Ivan has held senior management positions with international organisations, leading on the development and delivery of many major infrastructure projects. Before joining 3G Sauce, Ivan was previously Projects Director for Macquarie Infrastructure UK, and Bid Director for Amey Ventures where he led projects in the UK, Asia and the Middle East.
- 3. KNOWING YOUR AUDIENCE: SOCIAL MEDIA LISTENING 11th July 2013, Central London 4 WAYS TO REGISTER FAX your booking form to +44 (0) 870 9090 712 PHONE on +44 (0) 870 9090 711 ONLINE www.smi-online.co.uk/social-media-listening.asp If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS Payment: If payment is not made at the time of booking, then an invoice will be issued and must be paid immediately and prior to the start of the event. If payment has not been received then credit card details will be requested and payment taken before entry to the event. Bookings made within 7 days of the event require payment on booking. Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another delegate to take your place at any time prior to the start of the event. Two or more delegates may not ‘share’ a place at an event. Please make separate bookings for each delegate. Cancellation: If you wish to cancel your attendance at an event and you are unable to send a substitute, then we will refund/credit 50% of the due fee less a £50 administration charge, providing that cancellation is made in writing and received at least 28 days prior to the start of the event. Regretfully cancellation after this time cannot be accepted. Alterations: It may become necessary for us to make alterations to the content, speakers, timing, venue or date of the event compared to the advertised programme. Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection Act 1998 and we may use this to contact you by telephone, fax, post or email to tell you about other products and services. Unless you tick here □ we may also share your data with third parties offering complementary products or services. If you have any queries or want to update any of the data that we hold then please contact our Database Manager databasemanager@smi-online.co.uk or visit our website www.smi- online.co.uk/updates quoting the URN as detailed above your address on the attached letter. Unique Reference Number Our Reference MC304 Terms and Conditions of Booking DELEGATE DETAILS Please complete fully and clearly in capital letters. Please photocopy for additional delegates. Title: Forename: Surname: Job Title: Department/Division: Company/Organisation: Email: Address: Town/City: Post/Zip Code: Country: Direct Tel: Direct Fax: Mobile: Switchboard: Signature: Date: I agree to be bound by SMi's Terms and Conditions of Booking. ACCOUNTS DEPT Title: Forename: Surname: Email: Address (if different from above): Town/City: Post/Zip Code: Country: Direct Tel: Direct Fax: CONFERENCE PRICES VENUE Central London □ Please contact me to book my hotel Alternatively call us on +44 (0) 870 9090 711, email: hotels@smi-online.co.uk or fax +44 (0) 870 9090 712 VAT VAT at 20% is charged on the attendance fees for all delegates. Payment must be made to SMi Group Ltd, and received before the event, by one of the following methods quoting reference MC304 and the delegate’s name. Bookings made within 7 days of the event require payment on booking, methods of payment are below. Please indicate method of payment: □ UK BACS Sort Code 300009, Account 00936418 □ Wire Transfer Lloyds TSB Bank Plc, 39 Threadneedle Street, London, EC2R 8AU Swift (BIC): LOYDGB21013, Account 00936418 IBAN GB48 LOYD 3000 0900 9364 18 □ Cheque We can only accept Sterling cheques drawn on a UK bank. □ Credit Card □ Visa □ MasterCard □ American Express All credit card payments will be subject to standard credit card charges. Card No: □□□□ □□□□ □□□□ □□□□ Valid From □□/□□ Expiry Date □□/□□ CVV Number □□□□ 3 digit security on reverse of card, 4 digits for AMEX card Cardholder’s Name: Signature: Date: I agree to be bound by SMi's Terms and Conditions of Booking. Card Billing Address (If different from above): MASTERCLASS PRICE PAYMENT FUTURE MASTERCLASSES I would like to attend: Fee Total □ Masterclass: £599.00 +VAT £718.80 I would be interested in attending a Masterclass on the following topic or area: