MCA Test Page for D2S
- 1. Copyright 2012 MCAPR MCA 2119 Landings Drive Mountain View, Calif. 94043 Tel +1.650.968.8900 | Fax +1.650.968.8990 For more information, visit www.mcapr.com or email info@mcapr.com
- 2. service, tech-centric communications firm – global in reach and headquartered in Silicon Valley. MCA is a different kind of communications agency on many levels. We’re known for creative and impactful programs that drive sales, increase valuation and build global brand. We work harder and faster, out- think the competition and execute CREATE. INFLUENCE. INSPIRE. ecosystem, and on both sides of the B2B and B2C fence. We work with leading and emerging brands in some of the most demanding markets that impact the consumer electronics value chain. We know the success of every relationship depends upon making the right choice. MCA partners with organizations at all stages of growth, designing and delivering a full spectrum of communications programs to reach the contacts that matter most, in the most effective way. Our clients include: Start-ups that need to quickly raise their profile with customers, partners, recruits and investors Sector leaders who need to embark on a strategy of product or geographic diversification Global brands, which need an infusion of fresh ideas, experience and energy to revitalize their communications program Communications: Part Art, Part Science flawlessly. Ranked among the top local Silicon Valley firms, we customize each client program, blending the best of traditional communications and new media strategies. Whether you need product publicity, crisis communications, social media, consumer campaigns, investor relations, content creation or event management, we deliver a wide range of services to help meet your goals. Semi- conductors MEMS Electronic Displays Embedded Electronics LEDs High-Tech Security Solutions Alternative Energy Copyright 2012 MCAPR Now in its third decade, MCA is a full- We’re passionate about deep technology. We play in all areas of the technology
- 3. Copyright 2012 MCAPR CONNECT. DIFFERENTIATE. EXCEED. product or service will only get you so far. The difference is in what you say and how you say it. With so much at stake, being passive about controlling your brand is a risky proposition. Whether you’re actively communicating or not, your audiences have perceptions that are either true or false. Communicating strategically allows you to shape your messages to tell your story in the most compelling and accurate way. And it ensures that you’re proactively managing messages – about your business, your markets and relevant trends – instead of letting your competitors do the talking. A successful communications program is more than just increasing coverage and raising visibility. At MCA, our campaigns enable companies to hit their stride as they expand their market footprint, enter new market sectors, exploit new technologies, and, most importantly, create sustainable competitive advantages in the marketplace. Let’s face it – without powerful communications, you can’t meet your bottom line business objectives. With MCA, you get: A team that possesses an in-depth understanding of product, corporate, marketing and financial communications A broad range of capabilities under one roof – without reinventing the wheel and draining your internal resources Communications support that scales up or down quickly as your needs change An objective, credible third-party perspective from subject matter experts A well-established global network available around the clock Preparation for the unthinkable by utilizing crisis communications best practices ACCESS. AMPLIFY. ACCELERATE. the most efficient way of reaching your communications goals is finding the right partner to help you carry the torch and keep your program moving forward. In today’s crowded marketplace, a cool We know you wear many hats. Short of cloning yourself and your internal team,
- 4. Copyright 2012 MCAPR FRESH. INNOVATIVE. MEANINGFUL. experience, it’s that one size doesn’t fit all. To meet this challenge, we’ve developed our own communications methodology called Impact 360, which leads clients through an audit, planning, execution and measurement cycle. This process gets to the heart of what makes you stand out from your competitors, ensuring messages are crystal clear, plans are meticulous, implementation is smooth and evaluation is meaningful. MCA’s all-star team determines your company’s unique challenges and then recommends a powerful mix of global PR and communications strategies — not necessarily the safest or the most obvious. Our guiding philosophy is to deliver results that exceed expectations, not budgets. We develop creative campaigns that implement your messages using innovative tactics and technologies designed to advance your business objectives. FLEXIBLE. AGILE. EFFICIENT. are often driven by the need to appease investors. At MCA, we’re not restricted by a corporate parent, so we answer to no one but our clients. This flexibility allows us to focus on the bigger picture, quicker execution and visible results – whatever it takes to get the job done right. We work with companies of all sizes and all budgets, on both an ongoing or project basis. Every client is a big fish in our pond, so you won’t get lost. With MCA, you get more mileage from the same financial investment because we don’t have multiple layers of infrastructure and other inefficiencies to eat away at your budget. We anticipate your needs and we can react swiftly to roll out new services as your business evolves. If there’s one thing we’ve learned in our decades of communications Larger agencies can be bureaucratic and
- 5. Copyright 2012 MCAPR PASSION. VISION. EXECUTION. and every campaign. We’re drawn from a wide range of backgrounds but unified by our dedication, character, attention to detail and know-how. We’re geeks at heart and share a passion for deep tech. Our team’s experience ranges from journalism to investor relations to marketing professionals on both client and agency sides, so we wear multiple hats depending on client needs. Each client receives the same access to senior counsel and can leverage the full breadth and depth of our collective team members, and their associated areas of expertise. All campaigns are supervised by a high-level communications executive to ensure smart, strategic direction and performance to plan. There are hundreds of agencies to pick from, and while many of them do a decent job, we believe the level of service provided can take a good company to a great one. At MCA, we consistently deliver the personal attention, responsiveness, commitment and care that our clients deserve. Our obsession is understanding your business so we can communicate your unique advantages in creative, impactful ways. What’s more, we stay on top of the latest big-picture developments. The playing field can shift quickly, and being armed with information is vital to connecting the dots from a client’s technology to its evolving role within the industry ecosystem. Knowledge, elbow grease and a passionate enthusiasm for helping you reach your most challenging communications goals – that’s the MCA difference. intensified the importance of communicating beyond your borders. At MCA, we have partners in every corner of the globe. Together, we take your messages and shape them in a way that resonates with each region – placing your company front and center in each of your markets. MCA implements campaigns on a worldwide basis for maximum impact – programs that incorporate localized messaging while ensuring a consistent global brand. GLOBALIZE. CUSTOMIZE. MAXIMIZE. Our team is the engine that powers each Globalization is not a new concept, and the current business climate has only
- 6. Copyright 2012 MCAPR INFORM. PERSUADE. IMPACT. MCA implements targeted high-impact communications programs Media/Analyst Relations Press & Analyst Briefings Press Tours & Conferences Blogger Outreach Events Seminar Development Presentations Speaker Placement Press Events On-site Support Virtual Events Conference Communications Investor Relations Annual & Quarterly Reports Financial & Business Press Programs Financial Presentations IPO Strategy & Support M&A Strategy & Support Financial Analyst Relations Global Communications Strategy Brand Management Corporate Positioning & Messaging Strategic Counsel Crisis Communications Communications Services Press Releases White Papers Corporate Backgrounders Financial, Press & Technical Fact Sheets Technical & Viewpoint Articles Content Creation (website, newsletters, collateral) Speechwriting Direct-to-Customer Programs Social Media Programs Measurement & Analysis Programs Product & Technology Launches Start-up & Company Launches Perceptual Audits Competitive Research Spokesperson Coaching Multi-lingual Translations Corporate Communications Community Relations Employee Relations Corporate Social Responsibility Executive Communications Public & Government Affairs leveraging carefully selected projects and campaigns:
- 7. Copyright 2012 MCAPR MEASURE. ASSESS. VALIDATE. How do you know if we’ve delivered on our promises? Simply put, we monitor ongoing Hear Believe Act Fact Communications Cycle execution and results to make sure that you and your management are never in the dark about ROI. Our specialty is delivering stellar results without nickel-and-diming you to death. And we never sacrifice quality in an effort to save time or increase our own profits. MCA delivers exceptional results in a cost-effective framework, so there are no budgetary surprises. Our metrics include message resonance, coverage analysis, campaign objective fulfillment and business impact. It’s all about delivering meaningful, measurable results that exceed expectations. Period. In the end, the best measure of success is hearing your messages communicated back to you by your target markets.