Mcj Presentation2
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The presentation discusses the changes that impact business opportunities, focusing on how incumbent companies benefit from established models while new players thrive on flexibility amid disruptions in consumer tastes and economic structures. It categorizes changes into demographic, economic, socio-cultural, technological, political, and legal factors, outlining their implications for markets, particularly in India. The document highlights India's transition to a market economy, rising literacy, and a growing middle class as key elements for entrepreneurship.
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Mcj Presentation2
- 1. [email_address] Not just social changes… Presentation for MCJ Students of Osmania Universtiy
- 2. Change for Opportunity Status-quo is good for incumbent players (established companies) – they have products or services, smooth operations, established business models, loyal set of customers, functional teams …… Change brings in disruption – that in consumer tastes, cost structures, business models, expectations, level of expertise needed, distribution channels, payment mechanisms, availability of finance Change produces a level-playing field which is actually loaded in favour of a new player because of his flexibility, adaptability.
- 3. Broad Categories of Change Demographic – whole population (age distribution) Economic – Emerging markets Socio-Cultural -- Value systems, role models Technological -- Variety, performance, cost Political – democratic, authoritarian/totalitarian regimes. Free market Vs socialistic policies. Legal and Regulatory -- liberalization (internal and external), enforcement of IP protection laws
- 4. Demographic Changes Working population as the % of total population Life expectancy Healthcare and Social Security Needs Urban-Rural Ratio Literacy Male-Female ratio
- 5. Socio-Cultural Changes Value systems -- globalization and local assertions Accepted norms of behaviour Approach towards sexuality Role of religion and spirituality Pursuit of expertise, knowledge, wealth, possessions Aspirations, fears, desires, anxieties Measure of “time” – attention span, priorities, conveniences
- 6. Technological Changes Availability and wide-spread assimilation of technology Information Technology and it pervasiveness Costs and disposable incomes Performance, variety, ease of acquisition Cross applications – interdisciplinary developments Comfort level of technology usage Examples: CD ROM drives and mobile phones
- 7. Economic Changes Gross Domestic Product and Per Capita Income Level of exports and imports Inflation and interest rates Availability of credit at all levels Size of the middle class Various growth rates – industrial growth, productivity growth, exports growth Level of unemployment
- 8. Political and Regulatory Changes Regulated, protected, closed economy Transition from centrally planned to market economy (India, 1991) Transition from communism to “market socialism” (China, 1978-1980) IPRs (copyrights, patent laws) Contract Enforcement and right to property Labour and land reforms
- 9. India after sixty years Young” country with rising literacy and prosperity GDP growth rate of 9 % per annum Growing middle class Liberal, business like values, tolerant to sexuality, pursuit of wealth Role of Religion ?? High unemployment, imbalance in the development
- 10. India after sixty years IP laws (new patent regime) Respect in the global community (functional democracy) Atmosphere conducive to business Well developed “Institutions” – judiciary, capital markets, stock exchanges, media (free and independent), educational institutions, regulatory bodies Great place to be for entrepreneurs
- 11. THANK YOU! Dr.Narender, K Sunday, August 12, 2007