M.copywriting
- 3. Make It Easy for ThemiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiIt’s easier for on-the-go readers to consume bite-sized, scannable content. So write as if someone were reading while doing four other things (because they probably are).
- 4. Bite-SizediiPut your words on a serious diet. We’re talking a screen size of 1024x768 pixels (desktop) vs. 320x480 (iPhone). vs.
- 5. Scannable Maximize Headlines And Subheads So readers can scan easily. And break up your copy for rhythm and scanability.
- 6. Give ‘Em What They Want Keep users engaged by giving them what they’re expecting right away and offering only a handful of actions per page to tap, swipe or pinch.
- 7. What They’re ExpectingOftentimes we’ll fill the page of a desktop website with imagery and copy. With branded mobile sites and apps, it’s all about functionality. Some instructional copy with one image can usually do the trick.
- 8. Handful of Actions Ask the question, “What are the two or three actions I want the user to take on this page/section?” This will drive the hierarchy and messaging on the page.
- 9. Tap, Swipe or Pinch You can’t really click when you’re using your fingers to touch a screen, so use gestural words like tap, swipe and pinch instead. Keep this top of mind when creating a mobile website. Brands are quick to port content from existing desktop pages and these often include the word “click” or other traditional website instructions and actions.
- 10. Examples
- 11. ooVoo.com | Desktop Experience
- 12. ooVoo.com | Mobile Website
- 13. Kohls.com | Desktop Experience
- 14. Kohls.com | Mobile Website
- 15. Gap.com | Desktop Experience
- 16. Gap.com | Mobile Website
- 17. Gap Mobile Apps
- 19. Move Over, AppleCurrently, Apple’s iOS is the clear leader. But Apple has a new frenemy: the Android operating system. Although Apple is still leading the overall OS share, Android is leading in the recent acquirers and is quickly gaining market share.43%26%Source: Neilsen, December 2010
- 20. The differences between iPhone and Android are extensive.iPhoneAndroidVoice Calls
- 21. Okay, it’s not that extreme. But consider notifications and the back button.Notifications Push Notification BarBack Button Contextual Device Hardware
- 22. Back Button
- 23. QR Codes
- 26. thank you.