The document discusses the importance of measuring performance to drive improvement. It outlines a 7-step process for establishing effective measurement: 1) decide the aim, 2) choose measures, 3) define measures, 4) collect data, 5) analyze and present data, 6) review measures, and 7) take action on results. Key points include measuring outcomes and processes, collecting consistent data, analyzing variation over time through run charts, and using measurement to identify improvement opportunities.