Measurement is essential for planning, executing, and evaluating software projects successfully. It helps set achievable targets and monitor progress to determine if corrective action is needed. Historical measurement data from past projects provides the basis for estimating targets and plans for new projects. During project execution, measurement allows managers to track actual performance against plans and identify issues requiring attention, such as ensuring quality targets will be met or focusing reviews on certain modules. Root cause analysis of measurement data also helps organizations understand problems and prioritize process improvements.