Benchmarking provides high-level comparisons of whole-building energy use but cannot identify where energy is used or determine cost-effectiveness of upgrades. Retroactive energy modeling uses submetering and hourly data to calibrate an energy model that can answer these questions. By identifying lighting was used 5 extra hours daily, submetering showed controls could save more than lamp upgrades alone in just a few months. Preparing for measurement and verification involves obtaining operational data, connecting submeters to monitor real-time use, and educating occupants on energy impacts to identify hidden problems and most cost-effective upgrades.