Media discourse and change in society
- 1. Memoona Butt Roll # 02
- 2. Discourse has a powerful influence over people and their behavior. It changes people’s perception towards anything.
- 3. Media Discourse refers to interactions that take place through a broadcast platform, whether spoken and written, in which the discourse is oriented to a non-present reader, viewer or listening.
- 4. The choice of discourse to convey specific messages with the intention of influencing people is very important. Especially in field of 1. Advertisement.
- 5. Visual content and design have great impact but language of ads help people to identify a product and remember it. The language of ads is very positive and emphasizes why one product stands out in comparison with another.
- 6. A slogan is a memorable motto or phrase used in commercials as an expression of an idea or purpose. Slogans are catchy phrases that give some extra information about the product.
- 12. The function of movie, TV and advertisement discourse is to persuade the audience. With action films youngsters tend to copy the movie hero and engaging themselves in violent acts.
- 13. By watching cartoons children tend to copy the characters.
- 16. The discourse of cartoons influence children very much. They use to pronounce words that they listen from cartoons. For example:
- 19. The discourse of media has a huge impact on society in shaping the public opinion. they can form or modify the public opinion in many ways. For example Pakistani media influenced public opinion against the Taliban.
- 22. To conclude we can say that media discourse plays very important role to change opinion of masses regarding society. That change can be positive or negative in sense.