The document discusses how the media product will use and develop certain film conventions. It will include an opening title sequence with music to introduce the company. It will have an aerial shot of a character running away, similar to James Bond films, to engage the audience. Flashbacks will be used, shown in black and white to differentiate from the present, to provide context about events affecting the plot. Some credits will be included in the opening to recognize important crew, as done in Hollywood films. The opening title will signal that the story is about to begin.