Media homework
- 1. 16 Wishes
- 3. 16 Wishes Teaser Trailer This is the full trailer for the film '16 Wishes'. This movie is very similar to our teaser trailer as it is the same genre which means it will have the same target audience. Also, it has a similar narrative because in this movie she gets 16 wishes for her 16th birthday. This is similar to ours but in our teaser trailer we are only going to have one wish. We can use this trailer to gather ideas for our own teaser trailer because of the similarities. • They have used very feminine colours throughout the trailer as you can see in the third and final screenshot there is a combination of pinks. reds., purples etc. All of these colours and stereotypically girly colours and this will then therefore target the correct target market. • Throughout the teaser trailer the main actress ‘Abby’ is shown to lead a normal teenager life. This means that the target audience can relate to her and this is more likely to then attract a larger audience. • There is a range of shot types used throughout the teaser trailer and there are many close ups, this type of shot shows the characters facial expressions and this means the audience can gather how they are likely to be feeling. • High key lighting is used throughout the trailer. This type of lighting is used to show the audience that there is no ‘dark, scary’ aspect of the movie and in actual fact it is just a teen drama aimed at teenagers. • The mis-en-scene at the very beginning of the trailer is used to create the image that Abby is in her bedroom. Her bedroom looks like the average bedroom and this also helps with the continuity. When we make our teaser trailer we are going to bring in props to make it appear like the main character ‘Chloe’ is in her bedroom.
- 4. 16 Wishes Poster The colour scheme used on this poster is a range of pinks and purples. This is going to attract young girls and teenagers. At the very top of the poster we can see the two main actors names. This will attract another target audience because people that are a fan of this actor and actress are likely to want to watch this movie. At the bottom of the poster we can see the age rating. This allows people that view the poster to see what the target market is and who exactly is able to watch the movie. The main focus of the poster is the two main characters on the front. As you can see the female ‘Abby’ is slightly larger than the male and this shows the audience that she is likely to be the main character. We can also see her holding a cake with a candle, this shows the audience hints of her perhaps making a wish when she blows the candle out and this also hints that it is probably her birthday. On the left hand side of the poster in the star it shows that this movie is a Disney Movie. This also attracts another target market because those who like Disney are going to want to watch the latest movie from their productions. The tagline at the bottom of the poster is ‘Everyone's sweet 16 is special, Abby’s is magical’. This hints to the audience a little about what the movie is going to be about and we can tell that the main character is going to be Abby and its going to be about her sweet 16th. This also relates back to the images of both characters on the front of the poster.
- 5. Mean Girls
- 7. Mean Girls Teaser Trailer I have chosen this second movie trailer to gain ideas for our own. Although this trailer isn't exactly the same story line to what we are going to create ours to be both trailers are the same genre (teen drama) therefore we can gain ideas on how to target the market. • I think in the mean girls trailer they have used very girly/feminine colours such as a different range of pinks and this is likely to attract the correct target audience - we could use similar colours in our teaser trailer and also use similar clothing. • Another similarity between the two narratives is the sense of the girls wanting to be popular. In the mean girls trailer the new girl doesn't exactly wish to be popular but she manages to get in with the 'plastics' but the group isn't all what it seems to be and it turns out there is a lot of rivalry between the girls. This is very similar to our idea for the teaser trailer except the new girl wishes to be popular and to fit in with the girl group. • High Key lighting is used to show that the genre of this film is teen drama with romance. • As you can see in the third screen grab they have introduced the main actress. This will attract a secondary target market of viewers that want to watch Lindsey Lohan. This is then going to widen the target market and then is likely to make the film very popular because more people are going to watch it. • Throughout the trailer we can tell that there is a side genre of romance and this is what then makes the girl group start to argue and compete against each other. • School setting – target audience can relate
- 8. Mean Girls Poster The colours used on this poster are pinks and purples. This shows us that the main target market is going to be female teens/ young adults. The billing block is in grey writing so that the audience are not attracted to it as much as we are still able to focus on the rest of the poser. We can see at the bottom of the poster the date that the move is released and available to watch in cinemas. The main actress ‘Lindsay Lohan’ is introduced at the top of the poster. This is going to attract a secondary target market. The tag line is ‘Watch your back’. This tagline relates to the title of the movie which is ‘Mean Girls’ and this makes the audience think about the narrative on the movie and makes them think it could be about a group of girls perhaps with cyber bullying etc. On the right hand side of the poster there is a group of three girls. They are standing powerfully and dominate the poster. This makes the audience think that perhaps they are against the other Character on the poster because the other girl is alone on the other side of the poster. The title of the film is ‘Mean Girls’ and it is in a large font across the poster. The ‘mean’ is written in bold writing so that it stands out. This is another hint about the narrative of the movie.