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Introduction
to WordPress
PRESENTED BY
NADINE WILDMANN, MEEPLE COMMUNICATIONS
APRIL 2017
What is WordPress?
• Web publishing platform
• Easy to learn and use Content Management System
(CMS)
• Open source, community support
• Powerful blogging tool
• A way for non-programmers to create professional
websites and blogs
2
3Content Management
 User-friendly content management
– Formatting
– Media
– Drafts and Reviewing
– Page Preview
– Category and Tag labeling
 Visual Editor and HTML views
 Permalinks - WordPress makes it easy to control
the url links that Google sees
4
The World of WordPress
 WordPress.org, WordPress.com
 Matt Mullenweg, founder and
open-source evangelist
 Automattic, WordPress
company
 WordPress Foundation
 WordCamp
 WordCamps are held around
the world, including Israel.
5WordPress.com vs. WordPress.org
WordPress.com
• Easier to use
• Built-in functions
• Limited customization
• Paid upgrades available, such as
your own domain name
• Exportable to self-hosted WP
 Free hosting and maintenance
WordPress.org
• Expanded functionality through
48,000 plugins
• External resources such as
commercial themes
• More control, more
responsibility
• You need to pay a web host
 Best for businesses
6WordPress.com vs. WordPress.org
WordPress.com WordPress.org
Your Computer
Your
Web Host
Your Website
Dashboard
Your Computer
Your Website
Dashboard
Self-hosted WordPress
wordpress.org
 You buy a hosting plan
 You install WordPress
through your host
 You can access your
WordPress website, as
well as your hosting
control panel
7
Your Computer
Your
Web Host
Your Website
Backend
Web Hosting
Website Elements
wordpress.org = Self-hosted
 A domain name is your URL, such as www.yourdomain.com.
You pay a registrar or a web host annually to own the domain
 Hosting account – you pay a web host such as A Small Orange
and assign your domain to your hosting account
 Use a platform such as WordPress for building you website,
installed into your domain through your web host
If your domain name is not registered through your web host, then you need to point the domain name from
the registrar to the web host. This is different than transferring domain registration from one registrar to
another.
9
10
Websites and Blogs
11Types of WordPress Websites
 Blogs
– Content is sorted by Category
– Created as Posts
 Websites
– WordPress can create traditional websites with
static pages
 Hybrids
– Blog is integrated into a website
– Mixed page types in menu
12Websites
13
Blogs
14Hybrid
Web Pages vs. Blog Posts
Page
 Static
 Updated rarely
 Accessed from main menu
Post
 Dynamically generated
 Displayed in reverse
chronological order
 Can show up in multiple
locations
 On the Home page
 On one or more Category pages
 In sidebars or sections of pages
 As full posts or excerpts
 With or without thumbnail images
 Excerpt links to full post
 Individual posts are normally not
accessed from main menu
15
Static Web Page
• Page is always the same
• It can be edited
16
17
Blog page dynamically
calls in posts
Post Excerpt
• Title is linked
• It has a Read More link
18
Posts by Category
Category: SOCIAL Category: MOBILE
19
Single Post 20
Post Locations
Post Page
• Displays the full Post
Category Page
• Displays multiple Posts
• Full posts
• Or post excerpts
• Default is reverse chronological order
Widgets
• Recent Posts
• Popular Posts
• Others via plugins
21
How do Posts know where to show up?
• WordPress default is the Home Page
 You can change the Home Page to a static page
• A Post will go to all pages of the Categories to which it is assigned
 These are called Category or Archive pages
• Posts can show up in Widgets such as Recent Posts
• There is always a Post Page linked from the post
22
Category Page Options
Show some or all post info
• Date, Time, Author, Category, Tags,
Comments, Sharing
• Title, Excerpt or Full Post
Integrate posts into website
• Show no post info – no date,
no Read More
23
Theme
Selection
Theme Sources
 WordPress.org Free Themes
 Tested
 Popular | New | Featured
 Remember to install directly through Dashboard
 Other Free
 Risky, evaluate source and reason for free offer
 Commercial
 http://wordpress.org/themes/commercial/
are usually fine
 Theme Forest and other marketplaces
- investigate developer reputation
25
Evaluating Themes
• Navigation bar
• Widgetized areas
• Theme Options
• Featured Image treatment
• Graphics
• Date
• Popularity
• Responsive for mobile
Remember to research wordpress.org themes at wordpress.org,
but INSTALL through the Dashboard!
26
Theme
Customization
Theme Structure
 Files
 PHP
 CSS
 Others – Javascript, Ajax
 Images
 Can be replaced via FTP
 Use same file name
28
Theme Modification Methods
 Edit code files through WP backend
 Appearance / Editor
 Image replacement
 WordPress default theme options
 Header
 Background color
 Theme Customization Options for a specific theme
 Appearance / Customize on Dashboard
29
Themes With Extensive Options
• Weaver II
• Atahualpa
• Montezuma
They allow detailed customization – a good way to
become familiar with CSS.
30
Plugins
• WordPress has close to 50,000 plugins.
You can usually find one to do what you need.
• Evaluation is similar to Themes – Date, Popularity
• Try them out
• Research at wordpress.org, INSTALL through the
Dashboard
31
Widgets
 Widget Sources
 WordPress
 WordPress comes with standard default widgets
 Widgets are managed in Appearance / Widgets
 Plugins
 Many Plugins will install widgets
 Plugin widgets will be added to Appearance / Widgets
 Widget Display Areas
 Themes come with one or more widgetized areas
 Common areas are sidebars, footer, home page
 In Appearance / Widgets or Customize you select the display area for each widget
 Widgetized areas are relevant when selecting a theme
32
33
Inside WordPress
34
WordPress Elements
 Core / Loop
 Content – Text, Images, Media
 Theme – Design, Functionality
 Plugins – Added functionality
 Widgets
 Menu
 Dashboard Settings
Dashboard
• Screen Options
• Settings / Reading / Discussion / Media / Permalinks
• Posts
• Media
• Pages
• Appearance / Themes / Widgets / Menus / Customize /Header / Background
• Plugins
35
36
Menus
• Static and Category pages can be combined on
one navigation bar
• Or create two separate menus
• Drag and slide menu for sub-pages
Thank You!
Nadine Wildmann, Meeple Communications
 www.meeplecom.com
nadine@meeplecom.com
37

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Meeple Communications Introduction to WordPress April 2017

  • 1. Introduction to WordPress PRESENTED BY NADINE WILDMANN, MEEPLE COMMUNICATIONS APRIL 2017
  • 2. What is WordPress? • Web publishing platform • Easy to learn and use Content Management System (CMS) • Open source, community support • Powerful blogging tool • A way for non-programmers to create professional websites and blogs 2
  • 3. 3Content Management  User-friendly content management – Formatting – Media – Drafts and Reviewing – Page Preview – Category and Tag labeling  Visual Editor and HTML views  Permalinks - WordPress makes it easy to control the url links that Google sees
  • 4. 4 The World of WordPress  WordPress.org, WordPress.com  Matt Mullenweg, founder and open-source evangelist  Automattic, WordPress company  WordPress Foundation  WordCamp  WordCamps are held around the world, including Israel.
  • 5. 5WordPress.com vs. WordPress.org WordPress.com • Easier to use • Built-in functions • Limited customization • Paid upgrades available, such as your own domain name • Exportable to self-hosted WP  Free hosting and maintenance WordPress.org • Expanded functionality through 48,000 plugins • External resources such as commercial themes • More control, more responsibility • You need to pay a web host  Best for businesses
  • 6. 6WordPress.com vs. WordPress.org WordPress.com WordPress.org Your Computer Your Web Host Your Website Dashboard Your Computer Your Website Dashboard
  • 7. Self-hosted WordPress wordpress.org  You buy a hosting plan  You install WordPress through your host  You can access your WordPress website, as well as your hosting control panel 7 Your Computer Your Web Host Your Website Backend
  • 9. Website Elements wordpress.org = Self-hosted  A domain name is your URL, such as www.yourdomain.com. You pay a registrar or a web host annually to own the domain  Hosting account – you pay a web host such as A Small Orange and assign your domain to your hosting account  Use a platform such as WordPress for building you website, installed into your domain through your web host If your domain name is not registered through your web host, then you need to point the domain name from the registrar to the web host. This is different than transferring domain registration from one registrar to another. 9
  • 11. 11Types of WordPress Websites  Blogs – Content is sorted by Category – Created as Posts  Websites – WordPress can create traditional websites with static pages  Hybrids – Blog is integrated into a website – Mixed page types in menu
  • 15. Web Pages vs. Blog Posts Page  Static  Updated rarely  Accessed from main menu Post  Dynamically generated  Displayed in reverse chronological order  Can show up in multiple locations  On the Home page  On one or more Category pages  In sidebars or sections of pages  As full posts or excerpts  With or without thumbnail images  Excerpt links to full post  Individual posts are normally not accessed from main menu 15
  • 16. Static Web Page • Page is always the same • It can be edited 16
  • 18. Post Excerpt • Title is linked • It has a Read More link 18
  • 19. Posts by Category Category: SOCIAL Category: MOBILE 19
  • 21. Post Locations Post Page • Displays the full Post Category Page • Displays multiple Posts • Full posts • Or post excerpts • Default is reverse chronological order Widgets • Recent Posts • Popular Posts • Others via plugins 21
  • 22. How do Posts know where to show up? • WordPress default is the Home Page  You can change the Home Page to a static page • A Post will go to all pages of the Categories to which it is assigned  These are called Category or Archive pages • Posts can show up in Widgets such as Recent Posts • There is always a Post Page linked from the post 22
  • 23. Category Page Options Show some or all post info • Date, Time, Author, Category, Tags, Comments, Sharing • Title, Excerpt or Full Post Integrate posts into website • Show no post info – no date, no Read More 23
  • 25. Theme Sources  WordPress.org Free Themes  Tested  Popular | New | Featured  Remember to install directly through Dashboard  Other Free  Risky, evaluate source and reason for free offer  Commercial  http://wordpress.org/themes/commercial/ are usually fine  Theme Forest and other marketplaces - investigate developer reputation 25
  • 26. Evaluating Themes • Navigation bar • Widgetized areas • Theme Options • Featured Image treatment • Graphics • Date • Popularity • Responsive for mobile Remember to research wordpress.org themes at wordpress.org, but INSTALL through the Dashboard! 26
  • 28. Theme Structure  Files  PHP  CSS  Others – Javascript, Ajax  Images  Can be replaced via FTP  Use same file name 28
  • 29. Theme Modification Methods  Edit code files through WP backend  Appearance / Editor  Image replacement  WordPress default theme options  Header  Background color  Theme Customization Options for a specific theme  Appearance / Customize on Dashboard 29
  • 30. Themes With Extensive Options • Weaver II • Atahualpa • Montezuma They allow detailed customization – a good way to become familiar with CSS. 30
  • 31. Plugins • WordPress has close to 50,000 plugins. You can usually find one to do what you need. • Evaluation is similar to Themes – Date, Popularity • Try them out • Research at wordpress.org, INSTALL through the Dashboard 31
  • 32. Widgets  Widget Sources  WordPress  WordPress comes with standard default widgets  Widgets are managed in Appearance / Widgets  Plugins  Many Plugins will install widgets  Plugin widgets will be added to Appearance / Widgets  Widget Display Areas  Themes come with one or more widgetized areas  Common areas are sidebars, footer, home page  In Appearance / Widgets or Customize you select the display area for each widget  Widgetized areas are relevant when selecting a theme 32
  • 34. 34 WordPress Elements  Core / Loop  Content – Text, Images, Media  Theme – Design, Functionality  Plugins – Added functionality  Widgets  Menu  Dashboard Settings
  • 35. Dashboard • Screen Options • Settings / Reading / Discussion / Media / Permalinks • Posts • Media • Pages • Appearance / Themes / Widgets / Menus / Customize /Header / Background • Plugins 35
  • 36. 36 Menus • Static and Category pages can be combined on one navigation bar • Or create two separate menus • Drag and slide menu for sub-pages
  • 37. Thank You! Nadine Wildmann, Meeple Communications  www.meeplecom.com nadine@meeplecom.com 37