The document discusses using ZingMe, a social network, to promote Megastar cinema pages and increase fan engagement. It recommends using blogs, apps, ads, offline events and celebrity partnerships on ZingMe to attract new fans and encourage existing fans to be more active by sharing, discussing and creating content. Data collected from these campaigns on ZingMe can provide customer insights and help grow Megastar's fan base. The goal is to explore more opportunities to leverage the ZingMe community and treat the social network as a selling platform.