MIS of BIG BAZAAR
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The document discusses the management information system (MIS) used by Big Bazaar, a large Indian retailer. It describes the key components of the MIS, including centralized servers that store replicated product and transaction data. The MIS also integrates data from point-of-sale systems, customer loyalty programs, foot traffic counters, and customer feedback surveys to provide managers insights into sales, operations, and customer preferences. This information allows Big Bazaar to better manage inventory, monitor employee performance, tailor marketing, and ensure competitive pricing, helping the company grow exponentially.
MIS of BIG BAZAAR
- 1. MIS of Big Bazaar Nidhi Yadav, Mohit Yadav, Saloni Agarwal
- 2. Management information system • An information system is a system that takes resources as input and processes them into information product as output. • It is an organized combination of people, hardware, software, network and data resources.
- 3. How MIS helps managers • MIS is primarily concerned with the new delivery of information to the organizational members from the shop floor workers to the management. • Helps to know the details about the daily transactions. • Easily calculate profit and loss. • To know the regularity of the employees. • To take quick and accurate decision with the help of every required information.
- 4. Big Bazaar Big bazaar is a retail outlet that offers best products at the best prices. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more.
- 5. Requirements for MIS Software requirements- 1) Operating system 2) Language Hardware requirements- 1) Printers 2) Modems 3) PCs 4) Gateway 5) Router 6) scanner
- 6. Information system of big bazaar: Two centralized servers are used by the MIS- The main server and the backup server Each of the servers has its own storage system with mirroring hard disks ( 15 hard disks storing the same information simultaneously. The information is backed up continuously on CDs every day. The entire system is backed by an excellent electrical wiring by JD international.
- 7. Other sources of information: Foot Fall Machine: It obtains the data of Entry and Exit at the store by counting the foot falls into and out the store. According to this data calculation is done regarding sales to the total entry and the average billing per customer. This is used to take managerial decisions. Customer Feedback/Complains: the software named SHAHKARI is available which is responsible for recording the consumer feedbacks and complains. This helps in better management of the customer relationship. It also helps in formulating strategies for the customers.
- 8. Big Bazaar Payback Club: customers are enrolled under this scheme and are given the loyalty/membership cards. This helps fetching the customer data such as Name, Phone Number, Sex, Age and Address. All these data are used to predict the buying behaviour of the consumers and prepare various policies and offers which is consumer specific. Message blasts are also done to make consumers aware of the offers and discounts.
- 9. Systems used in implementation: System analysis and product in data processing (SAP): used by the back office for maintaining a data, general ledger, generating purchase order, inward of goods, etc. Retail energy markets: tool for market analysis and for analysis of the competitive strength. ORACLE: finance software WincoreMaxdrop: used for billing Sharthi: maintaining stock level Shahkari: customer feedback and complaints management Sparsh: third party payroll management
- 10. Benefits after implementation: Able to highlight the strength and weakness due to the presence of revenue reports, employee’s performance report, etc. Giving an overall picture of the company and act as a communication tool. Availability of customer data and feedback can help the company to align their business process according to their customer needs. The consumer buying trends and behaviours can be predicted by the analysis of sales and revenue reports of each operating region of the company.
- 11. Conclusion: Use of information system in Big Bazaar is resulting in an exponential increase in the sales, customer relationships, etc. It is easy now for the customers to buy a product as they can select their product from wide ranges available in the market. MIS helps in maintaining the selling prices which was misused by the other retailers in early days. This way use of information system is resulting in a drastic change in the retail sector. A fair and proper mode of shopping is taking place. This is the new era of shopping with the help of information system which maintains data.