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Mission refers to an organization's core purpose and focus on daily activities that it performs best. Vision looks to the future and describes what the organization aims to achieve through excelling at its mission. Managing focuses on daily operations while leading inspires change. An organization's mission builds confidence by emphasizing continuous improvement and banishing mediocrity, which feeds into achieving its vision through revolutionary ideas.
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- 1. So what’s the difference? As simply as I can say it, your mission is what you do best every day, and your vision is what the future looks like because you do that mission so exceedingly well. In fact, I like to compare them to another old debate: management versus leadership. For MISSION —– think: managing with greatness and untamed strength, improving everything daily. For VISION —– think: leading with inspiration and courage, obsessed with future possibility, in a love affair with change. MISSION will feed into the confidence of your organization by feeding this ever-present self-talk: “We can do this, and we are the ones ordained to do this, for we are the best at it.” Mission will churn out revolutionary ideas about the mundane, banishing mediocrity. Goal is a state of affairs, or a state of concrete activity, which an organization or system wishes to achieve or obtain. Objective is the plan, to involve and implement specific actions which must be taken to close the gap between the current realities and the ideal state. Mission is the process of defining objectives and developing strategies to reach those objectives. Vision involves the foresight needed to acquire the necessary expertise to organize existing resources, to accomplish the desired results.